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Truth and myths about TikTok. The five most common misconceptions about this unique social network

TikTok has become a striking phenomenon both among B2C users and among business representatives who seek to sell their product to this very audience. And, of course, it instantly became overgrown with myths and speculation! The purpose of this article is to separate the truth from ...
06.07.2021 2046

User generated content as a way to promote and increase sales

The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting on such pages, you quickly flip through them, and if suddenly and ...
12.05.2021 2762

How is changing the content of the fashion brand in social networks

In this article, we will not talk about obvious things: a turn on online sales, cost reduction, support for staff and ourselves. A lot has already been written about this, and every second article continues to be published. Expert SR Elena Vinogradova ...
19.06.2020 9330

Rich color, flora, eco style and abstraction. Four main trends in this year's window dressing

The summer season 2020 in the design of shop-windows of fashion stores will be held under the sign of brightness, abstract and floral motifs. Laconicism, environmental friendliness, a conscious attitude to nature, its biodiversity and the resources of the planet, as before, remain in the trend ...
09.06.2020 8906

How to create a meaningful shoe brand

Deborah Cianciotta is one of the most respected, respected experts in the shoe world. Marketing consultant, training guru, product branding specialist, she co-founded American ...
05.11.2019 9116

How to use the capabilities of social networks in daily work with customers?

Digitalization has captured all areas of the economy, including retail. On the pages of our magazine we constantly talk about new ways of communicating with customers using digital technologies that help increase traffic, increase sales, ...
15.10.2019 8574

E-mailing: personal approach and unobtrusiveness

With the right approach, emails can increase sales and profits, mistakes will cost money and good reputation.
24.09.2019 7162

Offended and displeased. How to work with negative in social networks and on the site?

No one is safe from complaints; this is normal. Moreover: if there are no dissatisfied - something goes wrong. Often, customer negativity is an occasion to review individual business processes, adjust standards, and even strategy. Therefore, ideally, you need ...
10.09.2019 11631

6 models of women's bags from the upcoming Euro Shoes Premiere Collection

On February 25, an exhibition of European shoes and accessories Euro Shoes Premiere Collection will start in Moscow. Accessories, bags, belts, gloves, - everything that is the so-called accompanying product of any shoe retail is an important part in ...
18.02.2019 11337

6 models from the brand collection for the upcoming Euro Shoes Premiere Collection

Less than a month is left before the spring session of the Euro Shoes Premiere Collection exhibition in Moscow, where collections of leading European autumn-winter 2019-2020 shoe brands will be presented. Anticipating the event, Shoes Report publishes a review ...
05.02.2019 5852

Five marketing tricks to increase store traffic

"Catching up traffic is a simple matter," such offensive words are sometimes heard by marketers from store managers and higher authorities. Meanwhile, it’s very, very impressive, but soft and unobtrusive to attract customers to a retail store ...
11.12.2018 10744

Traffic through online. How social networks will help the store increase sales on holidays

The New Year is approaching - the high season, when consumer demand is traditionally growing, traffic to stores is increasing. November and December are the time for maximum activity in business: you can successfully launch a new capsule collection, attract ...
04.12.2018 4692

The experimental way. How to create a meaningful shoe brand.

Deborah has an exceptional talent for guessing new trends, pinpointing every aspect of a client’s needs, finding reliable partners in product design, manufacturing, branding and ...
03.09.2018 10487

Ten years, Euro Shoes anniversary and new exhibitors

“Ten years have passed by, almost imperceptibly ... They know about our project in Europe, Turkey and even in some Asian countries,” says Anastasia Kornilyeva, director of the Euro Shoes Premiere Collection exhibition, in an interview with Shoes Report: about the upcoming August ...
08.08.2018 3794

To make your advertising campaign effective, involve human passions and emotions

Everyone has known for a long time that advertising is the engine of trade. Only here are the days when advertising simply informed about the product and its advantages, are long gone. If advertising does not affect a person’s emotions, then encourage him to buy a product or service ...
18.07.2018 6707

The game of emotions. What shoe retail will offer football fans

The upcoming World Cup will surely revive trade, including fashion retail.
13.06.2018 3041

Real-time marketing. How to use the World Cup for business

It is always interesting to observe how companies use different informational leads for their business.
31.05.2018 4141

Work at the exhibition. Getting Ready For Euro Shoes Premiere Collection!

The exhibition is a laborious but effective way to attract new customers and increase the volume of orders.
22.05.2018 4201

Lodi Gadea, Viadellexille, OOG Generation - new Euro Shoes Premiere Collection brands

The Spanish footwear brands Lodi and Gadea, the Italian brand Viadellexille and the German OOG Generation enter the Russian market and present their collections for the first time at the Euro Shoes Premiere Collection exhibition, which is taking place today in ...
28.02.2018 4670

35 Turkish brands will present collections at Euro Shoes Premiere Collection

On Monday, the Euro Shoes Premiere Collection, the largest professional exhibition of European shoes in Moscow, will open. An important event of the February exhibition will be the appearance in the exhibition space of Euro Shoes of a separate zone of Turkish ...
19.02.2018 25075
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