Truth and myths about TikTok. The five most common misconceptions about this unique social network
TikTok has become a striking phenomenon both among B2C users and among business representatives who seek to sell their product to this very audience. And, of course, it instantly became overgrown with myths and speculation! The purpose of this article is to separate the truth from ...
06.07.2021 2046
User generated content as a way to promote and increase sales
The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting on such pages, you quickly flip through them, and if suddenly and ...
12.05.2021 2762
How is changing the content of the fashion brand in social networks
In this article, we will not talk about obvious things: a turn on online sales, cost reduction, support for staff and ourselves. A lot has already been written about this, and every second article continues to be published. Expert SR Elena Vinogradova ...
19.06.2020 9330
Rich color, flora, eco style and abstraction. Four main trends in this year's window dressing
The summer season 2020 in the design of shop-windows of fashion stores will be held under the sign of brightness, abstract and floral motifs. Laconicism, environmental friendliness, a conscious attitude to nature, its biodiversity and the resources of the planet, as before, remain in the trend ...
09.06.2020 8906
How to create a meaningful shoe brand
Deborah Cianciotta is one of the most respected, respected experts in the shoe world. Marketing consultant, training guru, product branding specialist, she co-founded American ...
05.11.2019 9116
How to use the capabilities of social networks in daily work with customers?
Digitalization has captured all areas of the economy, including retail. On the pages of our magazine we constantly talk about new ways of communicating with customers using digital technologies that help increase traffic, increase sales, ...
15.10.2019 8574
E-mailing: personal approach and unobtrusiveness
With the right approach, emails can increase sales and profits, mistakes will cost money and good reputation.
24.09.2019 7162
Offended and displeased. How to work with negative in social networks and on the site?
No one is safe from complaints; this is normal. Moreover: if there are no dissatisfied - something goes wrong. Often, customer negativity is an occasion to review individual business processes, adjust standards, and even strategy. Therefore, ideally, you need ...
10.09.2019 11631
6 models of women's bags from the upcoming Euro Shoes Premiere Collection
On February 25, an exhibition of European shoes and accessories Euro Shoes Premiere Collection will start in Moscow. Accessories, bags, belts, gloves, - everything that is the so-called accompanying product of any shoe retail is an important part in ...
18.02.2019 11337
6 models from the brand collection for the upcoming Euro Shoes Premiere Collection
Less than a month is left before the spring session of the Euro Shoes Premiere Collection exhibition in Moscow, where collections of leading European autumn-winter 2019-2020 shoe brands will be presented. Anticipating the event, Shoes Report publishes a review ...
05.02.2019 5852
Five marketing tricks to increase store traffic
"Catching up traffic is a simple matter," such offensive words are sometimes heard by marketers from store managers and higher authorities. Meanwhile, it’s very, very impressive, but soft and unobtrusive to attract customers to a retail store ...
11.12.2018 10744
Traffic through online. How social networks will help the store increase sales on holidays
The New Year is approaching - the high season, when consumer demand is traditionally growing, traffic to stores is increasing. November and December are the time for maximum activity in business: you can successfully launch a new capsule collection, attract ...
04.12.2018 4692
The experimental way. How to create a meaningful shoe brand.
Deborah has an exceptional talent for guessing new trends, pinpointing every aspect of a client’s needs, finding reliable partners in product design, manufacturing, branding and ...
03.09.2018 10487
Ten years, Euro Shoes anniversary and new exhibitors
“Ten years have passed by, almost imperceptibly ... They know about our project in Europe, Turkey and even in some Asian countries,” says Anastasia Kornilyeva, director of the Euro Shoes Premiere Collection exhibition, in an interview with Shoes Report: about the upcoming August ...
08.08.2018 3794
To make your advertising campaign effective, involve human passions and emotions
Everyone has known for a long time that advertising is the engine of trade. Only here are the days when advertising simply informed about the product and its advantages, are long gone. If advertising does not affect a person’s emotions, then encourage him to buy a product or service ...
18.07.2018 6707
The game of emotions. What shoe retail will offer football fans
The upcoming World Cup will surely revive trade, including fashion retail.
13.06.2018 3041
Real-time marketing. How to use the World Cup for business
It is always interesting to observe how companies use different informational leads for their business.
31.05.2018 4141
Work at the exhibition. Getting Ready For Euro Shoes Premiere Collection!
The exhibition is a laborious but effective way to attract new customers and increase the volume of orders.
22.05.2018 4201
Lodi Gadea, Viadellexille, OOG Generation - new Euro Shoes Premiere Collection brands
The Spanish footwear brands Lodi and Gadea, the Italian brand Viadellexille and the German OOG Generation enter the Russian market and present their collections for the first time at the Euro Shoes Premiere Collection exhibition, which is taking place today in ...
28.02.2018 4670
35 Turkish brands will present collections at Euro Shoes Premiere Collection
On Monday, the Euro Shoes Premiere Collection, the largest professional exhibition of European shoes in Moscow, will open. An important event of the February exhibition will be the appearance in the exhibition space of Euro Shoes of a separate zone of Turkish ...
19.02.2018 25075
Rieker commended the high professionalism of the Euro Shoes organization
Rieker is delighted with the success of its new collection and the incredible sales at Euro Shoes in Moscow. Rieker presented its new capsule collection of sports style shoes called Revolution at Euro Shoes for the first time. The head of Riker Vostok Shahin Asadov and director of Trading House Pokrovsky Alexander Perepechko talk about how the exhibition was held and how buyers met the “revolutionary” collection. The interview was conducted by the founder of Euro Shoes, Shoes Report and Euroshoes.Market Yan Belyaev.
Extremist buyers. Who are they and how to work with them?
The topic of interaction between the buyer and the seller has been studied since the beginning of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - consumer extremism. Elena Vinogradova, SR expert in sales and purchasing in the fashion business, shares her thoughts and gives recommendations on how to interact with extremist buyers.
Assortment of bags, belts and gloves for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key accessory models for increasing shoe store sales: bags, belts and gloves for women's assortment in the season FW 2021/22. We present: mini bags, cross-body, box bag, hobo, oversized clutches, tote, bucket bag, frame bags, belt with a purse, classic belts of different widths, as well as the most current models of gloves.
Eksposhoes fashion footwear exhibition starts in less than a month in Antalya!
Ladies and Gentlemen! We invite you to the exhibition of fashionable leather shoes EKSPOSHOES, which will be held from November 3 to 5 at the Granada Luxury Belek Hotel, Antalya.
The psychological profile of the sales assistant
If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. SR expert Evgeny Danchev talks about the criteria for effectively hiring people for the position of a sales assistant.
Rieker update
The new Rieker Evolution capsule collection will be presented at the next Euro Shoes premiere collection, which will be held from 24 to 27 August.In the new season, the popular brand of comfortable shoes Riker presented the capsule collection #RiekerEvolution - a modern and high-tech line of sports-style shoes for everyday wear. Models from the new collection are designed for a mobile lifestyle and meet the ever-growing needs of customers for comfortable and stylish everyday shoes.
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AXA SHOES presents innovative and very comfortable indoor shoes from Italy
Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
The Tamaris Experience
The independent entry of a foreign brand into the Russian market is always associated with certain risks and pitfalls, which not everyone knows about. Omitting the bureaucratic and legal intricacies of discoveries, the main one is the risk of delay in equipment deliveries, difficulties in construction control and other problems. In this article, we would like to reveal the topic of why it is profitable for a foreign brand to open with the participation of a local equipment supplier.
Turkish brands Liba Shoes and GUERO on EURO SHOES
Turkish brands Liba Shoes and GUERO will take part in the upcoming Euro Shoes premiere collection on August 24-27 at the Main Stage.
The Euro Shoes premiere collection exhibition of footwear brought together the participants of the footwear market again
The exhibition of footwear of European brands Euro Shoes Premiere Collection, which took place in Moscow last week, became a landmark event in the Russian footwear market. During the work of Euro Shoes - from 24 to 27 August, the event was attended by more than 4000 people. The exhibition featured 270 brands from 9 European countries.
TRIEN shoes at EuroShoes.Market
Our wholesale marketplace is constantly updating the assortment, as well as adding new brands of shoes. And this time we are in a hurry to present you the TRIEN brand of casual and sports footwear, which has already become very famous in Russia. Now there are 31 models for ordering on the market, prices are indicated with delivery and VAT included. Minimum lot is 1 box.
Turkish company FLO is a new participant of the Euro Shoes exhibition
The Turkish company FLO will take part in the August Euro Shoes exhibition for the first time. It was founded in 1960 by Ahmet Zilan as a small workshop. Today, FLO employs more than 10 thousand people, more than 55 million pairs of shoes are sold annually.
Children's footwear market: confident development and conscious consumption
Interview with Elizaveta Turks - CEO of PRISMA, distributor of European brands of children's footwear: PABLOSKY, Superfit, ELI, Legero, IMAC.
EURO SHOES PREMIERE COLLECTION exhibition opened in Moscow
Moscow, August 24, 2021. Today in the capital's event hall MAIN STAGE the only largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection in Russia and the CIS countries has started. The exhibition is open for 4 days - from 24 to 27 August - during which visitors will make wholesale orders for new collections of footwear and accessories of the SS'22 season.
Turkish concern Flo introduces 5 brands of footwear to the Russian market
The appearance of the stand of the American brand US Polo Assn at the August exhibition of Euro Shoes Premiere Collection in Moscow. marked a new round in the development of a popular brand of clothing and footwear on the Russian market. This year the holder of the license for the production of shoes US Polo Assn. a large Turkish manufacturing concern Flo decided to independently enter Russia and introduce 5 key footwear brands from its portfolio on our market. Shoes Report talked about plans for the development of a Turkish company in our market with Alexey Davydov, Commercial Director of Flo's representative office in Russia.
Crocs releases collaboration with Little Big
In a collaboration between Crocs and the popular Russian band Little Big, bright clogs in black and pink with spikes, silver chains and rivets were born. The model's design is complemented by the exclusive Jibbitz charms, presented in the form of an angry and cheerful bear, created based on the tattoo on the back of the Litle Big soloist Ilya Prusikin.
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
The largest international exhibition of footwear, bags and accessories EURO SHOES premiere collection will take place from 24 to 27 August in the capital's event hall MAIN STAGE
Manufacturers from Germany, Italy, Spain, Turkey and other European countries will present their spring-summer 2022 collections to Russian buyers for wholesale orders. The exposition of German companies will occupy a separate pavilion in the same style.
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
How to turn leftovers into a commercial assortment
In the coming seasons, the fashion market in general, and the footwear segment in particular, will expect an excess of models that are not relevant, from previous seasons. However, it is necessary to treat the inventory, which turned out to be in excess at the end of spring 2020, not as illiquid assets, but as resources that can ensure sales. In new conditions, it is important to compose a collection / lineup for the season, relying on the available models, adding new articles pointwise. How to reduce risks, optimize costs and, most importantly, how to turn leftovers into a commercially effective collection in a pandemic, says SR expert Galina Kravchenko, director of the Assortment department at Fashion Consulting Group, head of trend analytics at FCG / FASHIONSNOOPS.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
adidas Originals has released a collaboration with Noize MC
The adidas Superstar sneakers came out in a new design, customized by the Russian rapper Noize MC.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
The owner of Lamoda Global Fashion Group raised 120 million euros for the development of e-commerce
Global Fashion Group, which manages one of the largest online fashion stores in Russia Lamoda, raised about 120 million euros ($ 140 million) during exchange trading. The company plans to use this money to develop its own projects for marketplaces of fashionable goods, investing, among other things, in technologies that help optimize online business.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
