Store management

MUNZ Group: Five common mistakes when searching for line personnel

Mistakes in personnel selection are costly for companies. Spending time on searching, investing money in organizing recruitment and the lack of salespeople in the store increase the value of each correctly selected employee and increase the cost...
27.06.2024 1985

How to differentiate yourself from competitors and earn more?

Online shoe sales are increasingly competing with offline stores every year, but they still cannot count on even a 20-30% share of sales on the Russian market. With rare exceptions, the cost of shoes on marketplaces is lower...
18.06.2024 2638

What decorative items can be used as retail equipment to effectively present shoes and bags?

More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR’s resident expert in the field of visual...
04.06.2024 2867

Current techniques in lighting a shoe store

Today, walking through the galleries of shopping centers, we see a variety of formats of offline stores. New concepts of retail spaces attract with an individual, memorable design. In a certain sense, they are an element of the show, a tool, through...
07.05.2024 3691

Seven “sins” of the shoe business. How do owners harm the company with their own hands?

Why is Company X able to create a strong, profitable brand, but Company Y is struggling to make ends meet? Many people prefer to attribute success to luck, luck, or the support of strong patrons. And few people ask themselves the question: “What am I not doing...
03.05.2024 2672

Why is it so important to work with customer reviews, analyze them and use them in your work?

Customer reviews are of great, invaluable importance when selling a product. However, many companies do not always understand this: they do not collect reviews, respond only to positive ones and do not work with negative ones. This is a big mistake and omission of the brand. IN…
26.03.2024 2856

How to implement sales funnels in the shoe business

Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company...
21.11.2023 4579

Effective methods that will help improve the effectiveness of sellers

Many store managers face the problem of staff burnout who work on the sales floor. Previous motivation schemes for salespeople - “salary +%” no longer work today, and therefore new ways are needed to interest employees...
30.10.2023 6146

Service in the store: successes and mistakes

What is service in a fashion store? What are customer expectations from shopping today? And how do the quality of services provided, and, therefore, the level of sales and store revenue depend on the competence and motivation of salespeople? SR Sales Expert and…
24.10.2023 4879

How to determine the amount of shoe purchases for the next season?

At the beginning of the purchasing season for a new collection, buyers are faced with a difficult task: they need to take responsibility and decide how many shoes to purchase so that it is enough to fulfill the sales plan, and at the end of the season to reach the established norm...
18.07.2023 5259

Five rules of professional lighting for a shoe store - something that is relevant in any season

When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the product. With the onset of the cold season, client preferences change...
30.05.2023 10281

How to turn a “tired” store into an atmospheric one

In a situation of economic restrictions, not every brand and not every company can free up additional funds in order to launch active expansion, develop a new concept or carry out large-scale updates to existing ones...
22.11.2022 6433

How to make an unprofitable store profitable

Last year, we published several materials from our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeniy Danchev, in which the expert examined in detail cases from his practice. These are real stories of Russian retail...
11.10.2022 10182

Managing your footwear business during turbulence

We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
04.10.2022 6331

Dream Team. Sales growth factors in a shoe store

Personnel issues are one of the most pressing in shoe retail. A good salesperson is first difficult to find, to recognize among other candidates, and then difficult to keep in the company. SR expert and regular speaker of the business program of the Euro Shoes exhibition Maria...
24.05.2022 7813

Lighting accents and nuances. New approaches to shoe store lighting

The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, in…
17.05.2022 7322

Running a Shoe Business in 2021: What to Look For

The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 15852

How can mystery shopping help expose gaps in your store's service?

Today, the lack of quality service and a customer-oriented atmosphere in a store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after visiting the store -...
19.01.2021 12991

Marketing for a retail shoe store. How to use gifts to encourage customers to buy

In this article, SR expert, business coach Evgeniy Danchev talks about how to conduct a marketing campaign that will be equally beneficial to both the company and...
19.01.2021 18277

The main trends in the design of shoe store windows this fall and coming winter

The autumn-winter season 2020/21 is special for fashion retail, which we will remember for a long time. Almost all companies were forced to reconsider their budgets - they reduced current expenses, trimmed expense items as much as possible. AND,…
30.11.2020 25397
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