Five rules of professional lighting for a shoe store - something that is relevant in any season
When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the product. With the onset of the cold season, client ...
30.05.2023 290
How to turn a "tired" store into an atmospheric one
In a situation of economic restrictions, not every brand and not every company can free up additional funds in order to launch an active expansion, develop a new concept or carry out large-scale upgrades of existing ones ...
22.11.2022 3469
How to turn an unprofitable store into a profitable one
Last year, we published several materials by our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeny Danchev, in which the expert analyzed cases from his practice in detail. These are real stories of Russian retail…
11.10.2022 4837
Managing the shoe business during turbulence
We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
04.10.2022 3874
The dream Team. Sales Growth Factors in a Shoe Store
The personnel issue is one of the most acute in shoe retail. A good seller is difficult to find at first, to recognize among other candidates, and then it is difficult to keep in the company. SR expert and permanent speaker of the business program of the Euro Shoes exhibition Maria…
24.05.2022 5103
Light accents and nuances. New approaches to shoe store lighting
The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, in…
17.05.2022 4524
Shoe business management in 2021: what to look for
The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 12987
How does mystery shopping help expose the gaps in your store's service?
Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after shopping - ...
19.01.2021 10234
Marketing for a retail shoe store. How to incentivize customers to buy with gifts
In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally profitable for both the company and ...
19.01.2021 13705
Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. AND,…
30.11.2020 20517
What changes are needed to make the work of sales staff and line managers more effective?
The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and by all the properties of systems, they ...
13.10.2020 13442
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. Expert SR and our regular contributor ...
21.09.2020 19390
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the context of stagnation in the footwear market and ...
28.07.2020 19354
Emotions and communication will return buyers to offline stores
Why develop emotional intelligence in salespeople? Why is a system of non-material motivation necessary to increase sales ...
16.06.2020 13197
How to optimize the three main cost items: the purchase of goods, rent of retail space and pay for staff?
Today it’s fashionable to talk about business process optimization, automation, digital technology and the digitalization of sales. We listen to speakers and read retail news, we are surprised at modern technologies, we are at war with marketplaces and ... DO NOT UNDERSTAND HOW ...
13.04.2020 13023
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, usually ...
24.03.2020 21418
Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales
The world famous concept store Opening Ceremony in New York Soho will be closed, and in a sense this marks the end of the era of concept stores, writes ...
24.01.2020 10199
How can the seller not “burn out” at work during the New Year’s sales?
The end of the year is the most difficult season for trading. How can you make sure that your employees approach him in the best possible way? SR HR expert, business coach Daria ...
17.12.2019 8236
How to increase the stress resistance of sellers?
Today, one of the most popular topics for discussion among HR specialists who work in retail is the topic of how to increase sales stress resistance. Sales have always been a pretty tough environment. In the conditions ...
05.11.2019 17653
Why and why is a KPI system needed in a retail store
As a rule, in retail the effectiveness of the store and sellers is evaluated based on the sales plan. Fulfilled the plan - work efficiently, did not fulfill - not effective. And material motivation is tied to revenue and plan, that is, the seller, as a rule, ...
08.10.2019 17865
Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
How to create selling visual content for online based on the identified unique selling proposition?
What is a USP (unique selling proposition) and what is it for? Why is the USP creation service in great demand among fashion retailers today? How to create a working USP? Answers questions and provides step-by-step guidance on how to define your unique selling proposition and work with it to increase online sales, Tatyana Vasilyeva, an SR expert in the promotion and development of fashion brands.
Bertsy: what to look for when choosing a model
Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg Tereshin, Deputy Chief Technologist of ZENDEN, told Shoes Report about the differences and features of ankle boots and what you should pay attention to when buying them in specialized retail and online.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
Ekonika increased its share in 2Mood business
The structure of the shoe retailer Ekonika has increased its stake in Dva Moods LLC, the managing company of the clothing, footwear and accessories brand 2Mood, from 5% to 25%, Kommersant writes with reference to SPARK-Interfax data.
Trend Island department store launched a 90s-inspired image campaign.
The Russian department store of local brands Trend Island presented a new seasonal image campaign, in which it revealed the main trends of the upcoming summer season - soft pastels and bright colors in the aesthetics of the 90s.
Tod's pays tribute to the craftsmanship of footwear
Italian luxury brand Tod's has hired British photographer Tim Walker to celebrate their brand's core values of craftsmanship and know-how.
Markets of Moscow Fashion Week worked in the capital for three days
From April 28 to April 30, Moscow Fashion Week Markets were opened in seven shopping centers of the Russian capital, as well as on Tverskoy Boulevard. The project presented about 700 local fashion brands from 69 cities, the participants could present their goods for free at the Markets. In addition, all of them got the opportunity to place their products on the site of the online marketplace made by moskve.rf.
Large German shoe holding HR Group files for bankruptcy
Unable to overcome the effects of the pandemic and the difficulties associated with the energy crisis, the German Hamm Reno Group (HR Group) has filed for bankruptcy, following its former retail company Reno, which filed for bankruptcy two months earlier, writes Worldfotwear.com.
Key models of shoes and bags of the spring-summer 2023 season
In this article, independent trend expert Galina Kravchenko will talk about the key commercial models for the range of women's shoes and bags for the SS'23 season.
Balenciaga launches 3XL Trainer mules
The first images of the new pair of Balenciaga 3XL Trainer mules have surfaced online. The new silhouette is just a transformation of the brand's sneaker model of the same name, only without a heel.
National Shoe Union in Russia headed by Yan Belyaev
From February 1, 2023, the founder of the largest international shoe exhibition in Russia, Euro Shoes premiere collection, Yan Belyaev became the General Director of the National Shoe Union (NOBS), replacing Natalya Demidova, who was appointed Advisor and remained a member of the Board of the industry organization.
Opening of the second MASCOTTE salon in a new concept in Chelyabinsk
On March 4, in Chelyabinsk, the opening of the second MASCOTTE salon in a new concept took place, located on the 2nd floor of the Almaz shopping center at 64 Kopeyskoye sh. (area - about 200 m²). We remind you that the first one is located in the shopping center "Rodnik" (Truda street, 203, 2nd floor). The main emphasis in the space of the new salon is made on natural materials and eco-design, and in the interior - on the elements of fashion style with the addition of wood texture and graphic black lines. Particular attention should be paid to the new directions of the brand: the MASCOTTE Lite collection - soon it will turn into an independent sub-brand, and a new product category - clothing. It should be noted that the interior has a digital content, without which no modern store can be imagined. It creates a comfortable and exciting shopping, opening up new opportunities for customers: a screen in the showcase area with image content and information screens around the perimeter of the shop equipment.
Marketplace "Children's World" canceled the commission for new suppliers
The Detsky Mir marketplace announced the introduction of a zero commission and a change in tariffs for new providers of the online platform.
Golden Goose earns record revenue in 2022
Italian luxury footwear brand Golden Goose reported 2022% revenue growth in 30 to €500,9 million, driven by strong sales in the Americas.
How to study the range of competitors and correctly use the valuable information received
Audit and analysis of competitors play an important role in the effective management of the assortment of a shoe store, and in times of crisis and instability, the task becomes more complicated. Emina Ponyatova, SR expert on planning and working with the assortment of a fashion store, tells how to study competitors, monitor them and correctly use the information received to work with your assortment.
Nearly 400 shoe factories destroyed by earthquakes in Turkey
About 400 shoe factories were destroyed in the Antakya shoe cluster during two earthquakes in southern Turkey and northwestern Syria on February 6, 2023, writes Shoe Intelligence.
Should a shoe store spend money on digital screens?
Surely, many of you have paid attention to screens in clothing and footwear stores, and someone may have thought about purchasing them for their outlets. Or, perhaps you have already bought them and even installed them. Screens in shop windows and on the trading floor are one of the tools for communication with customers, product and brand presentation, the growth of which is noticeable. The fact that a dynamic screen can become a magnet that attracts the attention of buyers is an indisputable fact. Why does a shoe store need such a screen, is it worth spending money on it and how to use it later, SR deals with professionals - an expert in visual merchandising, window dressing and store building Marina Polkovnikova and a specialist in the development and integration of digital solutions for fashion retail Dmitry Chidirov.
Summer Euro Shoes in synergy with CPM will be held from 29.08 to 01.09.2023
The global alliance of Euro Shoes and CPM exhibitions will present the new collections of famous world brands for the summer season 2024 in a single exhibition space on the same dates. The cooperation of the two largest, leading Russian fashion exhibitions makes it possible to attract a huge number of wholesale buyers of clothes, shoes, bags and accessories to the event. The largest business event for the entire Russian fashion industry will be held from August 29 to September 1, 2023 in Moscow, Expocentre Fairgrounds, Pavilion 1. 
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
What do we put on: leather, bamboo, latex or silicone? In spring and summer, the demand for shoe insoles traditionally increases.
In the summer, many orthopedic problems worsen, as we walk more, walk, which increases the load on the joints, the heat also exacerbates the situation. Swelling, fatigue and aches in the legs, increased sweating, corns, corns, irritation, rubbing of the heels and delicate leather on the fingers and soles of the feet are all typical summer complaints. You can avoid or reduce them if you use preventive insoles for shoes and other “supportive” orthopedics, the demand for which traditionally increases in the warm season. Yulia Belkina, expert, representative of SIOUX, Semler, BNS brands in Russia, tells in an interview with SR about why insoles and other similar items should be in the assortment of a shoe store, what items to form it from, what and how to offer customers in the summer.
BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Prada unveils new chunky models at Milan Fashion Week
Of all the Prada pieces the Italian luxury brand showcased for the fall-winter 2023 season at Milan Men's Fashion Week, the brand's chunky shoes generated the most fans, which is understandable.
BELWEST is a new exhibitor at Euro Shoes
A large Belarusian footwear manufacturer BELWEST will present a new collection for the first time at Euro Shoes@CPM in Moscow.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
