Soho

Store management

How to turn a "tired" store into an atmospheric one

In a situation of economic restrictions, not every brand and not every company can free up additional funds in order to launch an active expansion, develop a new concept or carry out large-scale upgrades of existing ones ...
22.11.2022 1694

How to turn an unprofitable store into a profitable one

Last year, we published several materials by our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeny Danchev, in which the expert analyzed cases from his practice in detail. These are real stories of Russian retail…
11.10.2022 3195

Managing the shoe business during turbulence

We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
04.10.2022 2577

The dream Team. Sales Growth Factors in a Shoe Store

The personnel issue is one of the most acute in shoe retail. A good seller is difficult to find at first, to recognize among other candidates, and then it is difficult to keep in the company. SR expert and permanent speaker of the business program of the Euro Shoes exhibition Maria…
24.05.2022 4063

Light accents and nuances. New approaches to shoe store lighting

The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, in…
17.05.2022 3471

Shoe business management in 2021: what to look for

The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 11819

How does mystery shopping help expose the gaps in your store's service?

Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after shopping - ...
19.01.2021 9268

Marketing for a retail shoe store. How to incentivize customers to buy with gifts

In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally profitable for both the company and ...
19.01.2021 12238

Top trends in shoe store window dressing this fall and this winter

Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. AND,…
30.11.2020 18610

What changes are needed to make the work of sales staff and line managers more effective?

The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and by all the properties of systems, they ...
13.10.2020 12764

When to close the store? Or change the location with a reduction in retail space?

Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. Expert SR and our regular contributor ...
21.09.2020 18346

Analysis of cases from the practice of retail sales of shoes and accessories

In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the context of stagnation in the footwear market and ...
28.07.2020 18183

Emotions and communication will return buyers to offline stores

Why develop emotional intelligence in salespeople? Why is a system of non-material motivation necessary to increase sales ...
16.06.2020 12537

How to optimize the three main cost items: the purchase of goods, rent of retail space and pay for staff?

Today it’s fashionable to talk about business process optimization, automation, digital technology and the digitalization of sales. We listen to speakers and read retail news, we are surprised at modern technologies, we are at war with marketplaces and ... DO NOT UNDERSTAND HOW ...
13.04.2020 12256

The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?

In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, usually ...
24.03.2020 19988

Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales

The world famous concept store Opening Ceremony in New York Soho will be closed, and in a sense this marks the end of the era of concept stores, writes ...
24.01.2020 9593

How can the seller not “burn out” at work during the New Year’s sales?

The end of the year is the most difficult season for trading. How can you make sure that your employees approach him in the best possible way? SR HR expert, business coach Daria ...
17.12.2019 7639

How to increase the stress resistance of sellers?

Today, one of the most popular topics for discussion among HR specialists who work in retail is the topic of how to increase sales stress resistance. Sales have always been a pretty tough environment. In the conditions ...
05.11.2019 15949

Why and why is a KPI system needed in a retail store

As a rule, in retail the effectiveness of the store and sellers is evaluated based on the sales plan. Fulfilled the plan - work efficiently, did not fulfill - not effective. And material motivation is tied to revenue and plan, that is, the seller, as a rule, ...
08.10.2019 16325

Delegate, acknowledge errors. How to avoid mistakes in communication between management and subordinates and build transparent communication in the company.

The culture of relations within the company, the transparency of the hierarchy, the ability to delegate authority and treat errors correctly are the necessary, necessary elements of teamwork. A good leader is also a mentor ...
02.10.2019 13954
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