Store management

How to implement sales funnels in the shoe business

Attracting customers and retaining them is the most important driver of sales growth in any business. Typically, companies allocate an advertising budget as a percentage of total revenue. On average, this percentage varies from three to five. And if the company...
21.11.2023 2312

Effective methods that will help improve the effectiveness of sellers

Many store managers face the problem of staff burnout who work on the sales floor. Previous motivation schemes for salespeople - “salary +%” no longer work today, and therefore new ways are needed to interest employees...
30.10.2023 3455

Service in the store: successes and mistakes

What is service in a fashion store? What are customer expectations from shopping today? And how do the quality of services provided, and, therefore, the level of sales and store revenue depend on the competence and motivation of salespeople? SR Sales Expert and…
24.10.2023 3001

How to determine the amount of shoe purchases for the next season?

At the beginning of the purchasing season for a new collection, buyers are faced with a difficult task: they need to take responsibility and decide how many shoes to purchase so that it is enough to fulfill the sales plan, and at the end of the season to reach the established norm...
18.07.2023 3820

Five rules of professional lighting for a shoe store - something that is relevant in any season

When developing a lighting concept for shoe retailers, it is important to take into account not only the history of the brand, the architectural content of the premises, the target audience of the stores, but also the seasonality of the product. With the onset of the cold season, client preferences change...
30.05.2023 5211

How to turn a “tired” store into an atmospheric one

In a situation of economic restrictions, not every brand and not every company can free up additional funds in order to launch active expansion, develop a new concept or carry out large-scale updates to existing ones...
22.11.2022 5665

How to make an unprofitable store profitable

Last year, we published several materials from our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeniy Danchev, in which the expert examined in detail cases from his practice. These are real stories of Russian retail...
11.10.2022 9274

Managing your footwear business during turbulence

We are again forced to conduct business in a period of turbulence and quickly adapt to a changing reality.
04.10.2022 5636

Dream Team. Sales growth factors in a shoe store

Personnel issues are one of the most pressing in shoe retail. A good salesperson is first difficult to find, to recognize among other candidates, and then difficult to keep in the company. SR expert and regular speaker of the business program of the Euro Shoes exhibition Maria...
24.05.2022 7016

Lighting accents and nuances. New approaches to shoe store lighting

The pandemic has changed consumer behavior and forced retailers to reduce the costs of offline retailing. Today, the buyer spends less time in the store, more often chooses proven brands, and makes a purchase decision faster. On the other hand, in…
17.05.2022 6624

Running a Shoe Business in 2021: What to Look For

The past year was a shock for most, a new starting point, the beginning of the end or a complete transformation of the retail business. One of the main results - 2020 literally pushed online retail, intensive digitalization of sales channels, ...
27.04.2021 15174

How can mystery shopping help expose gaps in your store's service?

Today, the lack of quality service and a customer-oriented atmosphere in a store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after visiting the store -...
19.01.2021 12171

Marketing for a retail shoe store. How to use gifts to encourage customers to buy

In this article, SR expert, business coach Evgeniy Danchev talks about how to conduct a marketing campaign that will be equally beneficial to both the company and...
19.01.2021 16878

The main trends in the design of shoe store windows this fall and coming winter

The autumn-winter season 2020/21 is special for fashion retail, which we will remember for a long time. Almost all companies were forced to reconsider their budgets - they reduced current expenses, trimmed expense items as much as possible. AND,…
30.11.2020 24170

What changes are needed to make the work of sales staff and line managers more effective?

The results of shoe sales are now influenced by the factor of pent-up demand: two and a half months of self-isolation is a very long time for buyers. Any market or model of consumption of people in it is a system, and according to all the properties of systems, they...
13.10.2020 15221

When to close the store? Or change location with a reduction in retail space?

With store closures during the pandemic and even greater growth in online sales channels, the issue of retail space efficiency can no longer be ignored. Moreover, to no one – neither small businesses nor industry giants. SR expert and our regular author...
21.09.2020 21666

Analysis of cases from the practice of retail sales of shoes and accessories

In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the context of stagnation in the footwear market and ...
28.07.2020 21558

Emotions and communication will bring customers back to offline stores

Why is it necessary to develop emotional intelligence among salespeople? Why is a system of non-material motivation necessary to increase sales...
16.06.2020 14480

How to optimize the three main cost items: purchasing goods, renting retail space and paying staff?

Today it is fashionable to talk about optimization of business processes, automation, digital technologies and “digitalization” of sales. We listen to speakers and read retail news, we are surprised by modern technologies, we fight with marketplaces and... WE DO NOT UNDERSTAND HOW...
13.04.2020 14564

Formula for ideal sales in a shoe store. Why does the success of retail sales depend 90% on the human factor?

There are a huge number of companies and specialists in the world who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for an answer to is what determines the success of a sale. These studies usually...
24.03.2020 26899
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