Rieker

Store management

How does mystery shopping help expose the gaps in your store's service?

Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after shopping - ...
19.01.2021 262

Marketing for a retail shoe store. How to incentivize customers to buy with gifts

In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally beneficial for both the company and the client.
19.01.2021 482

Top trends in shoe store window dressing this fall and this winter

Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. AND,…
30.11.2020 3998

What changes are needed to make the work of sales staff and line managers more effective?

The results of shoe sales are now influenced by the factor of deferred demand: two and a half months of self-isolation is a very long period for buyers. Any market or consumption model of people on it is a system, and by all the properties of systems, they ...
13.10.2020 6128

When to close the store? Or change the location with a reduction in retail space?

Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. Expert SR and our regular contributor ...
21.09.2020 8561

Analysis of cases from the practice of retail sales of shoes and accessories

In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the context of stagnation in the footwear market and ...
28.07.2020 8812

Emotions and communication will return buyers to offline stores

Why do sellers need to develop emotional intelligence? Why is a system of intangible motivation for sellers necessary to increase sales?
16.06.2020 8043

How to optimize the three main cost items: the purchase of goods, rent of retail space and pay for staff?

Today it’s fashionable to talk about business process optimization, automation, digital technology and the digitalization of sales. We listen to speakers and read retail news, we are surprised at modern technologies, we are at war with marketplaces and ... DO NOT UNDERSTAND HOW ...
13.04.2020 7742

The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?

In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, usually ...
24.03.2020 10881

Closing ceremony. How traditional retail is losing ground due to the rapid development of online sales

The world-famous concept store Opening Ceremony in New York Soho will be closed, and in a sense it marks the end of the era of concept stores, writes BoF.
24.01.2020 6654

How can the seller not “burn out” at work during the New Year’s sales?

The end of the year is the most difficult season for trading. How can you ensure that your employees approach him in the best possible way? SR expert on work with personnel, business trainer Daria Artyukhova shares her thoughts and recommendations with readers.
17.12.2019 4399

How to increase the stress resistance of sellers?

Today, one of the most popular topics for discussion among HR specialists who work in retail is the topic of how to increase sales stress resistance. Sales have always been a pretty tough environment. In the conditions ...
05.11.2019 7855

Why and why is a KPI system needed in a retail store

As a rule, in retail the effectiveness of the store and sellers is evaluated based on the sales plan. Fulfilled the plan - work efficiently, did not fulfill - not effective. And material motivation is tied to revenue and plan, that is, the seller, as a rule, ...
08.10.2019 8914

Delegate, acknowledge errors. How to avoid mistakes in communication between management and subordinates and build transparent communication in the company.

The culture of relations within the company, the transparency of the hierarchy, the ability to delegate authority and treat errors correctly are the necessary, necessary elements of teamwork. A good leader is also a mentor ...
02.10.2019 6995

What determines the development of a franchise network

It is difficult to overestimate the influence of personality on business development. Of particular importance is this aspect for franchise networks, where the ability to find the right partner has a decisive influence on the success of the entire enterprise model. About the human factor ...
18.09.2019 4016

Studying at home or away? Pros and cons of training sales staff at work and on the job

Professional knowledge and personal skills of sales personnel have a direct impact on profit growth and, ultimately, on the success of the enterprise. But how to train employees: in the workplace, on the job, or poison on ...
12.08.2019 2372

Generation Z: to take or not to hire? How to train and adapt young salespeople

Probably everyone heard about the theory of generations. It is believed that Generation Z is the most sophisticated employee in every sense. They are hard to manage, difficult to motivate, and almost impossible to teach. Why? Because they are young, too ...
30.07.2019 4988

How to choose a professional successor for the post of head of a retail company and transfer power to him painlessly

Transferring a retailer to a successor is one of the hardest tasks in the business. A change of power is fraught with many pitfalls, which competently circumventing is a real art. What tips can be used to facilitate this difficult ...
23.07.2019 2549

Fear of buyers. Causes, symptoms, treatment of this occupational disease

Many sales workers and training managers are familiar with the concept of “seller fear”. This is the behavior of the client when he from the doorway declares to the smiling seller: "Do not help me, I'll see for myself." And the seller steps aside, giving ...
23.07.2019 7199

Star fever. Conflict resolution: team relations and the “smartest” employee as a challenge to the team

The correlation of the qualities of each team member with the ability of these people to understand each other and act together is one of the central topics of business education and an important factor in the success and development of an enterprise. How to prevent and resolve conflicts? What is it ...
16.07.2019 3242
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