IDOL updates the concept
22.04.2024 2711

IDOL updates the concept

The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.

The design is inspired by contemporary art galleries, where the brand's new items and bestsellers are the focus. The updated concept has more air, and the interior is decorated with designer objects. Natural shapes and smooth lines emphasize the laconic design of IDOL collections. The design of the space uses a play on contrasts and a combination of different textures: noble wood and textured concrete, relief stone and smooth metal.

New equipment allows you to build thematic zoning and focus on relevant capsules, which are supported by multi-level lighting. Lightweight brackets add weightlessness to the space and emphasize the minimalist interior. In addition, massive tables with stone tops for additional display and voluminous upholstered furniture for seating areas and shoe fitting were used for decoration. The concept was updated by our own team of designers and architects.

Melon Fashion Group manages the brands ZARINA, Befree, LOVE REPUBLIC, sela and IDOL. The company carries out a full cycle of fashion business activities, starting from design, production, purchasing and ending with distribution, sale, promotion of women's, children's and men's clothing and accessories. As of March 31, 2024, the retailer operated 924 stores in five countries. The headquarters is located in St. Petersburg.

The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in…

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