TJ COLLECTION celebrated its 30th anniversary by creating a digital fashion museum
The clothing, footwear and accessories brand TJ COLLECTION attracted HSE students to collaborate and created a museum in the Spatial metaverse. The space is dedicated to the brand’s thirtieth anniversary. The exhibition presents fashion trends of recent decades. And the space itself is reminiscent of the work of the architect Jean Nouvel - the Louvre in Abu Dhabi.
“To maintain the potential of the digital business, it is more important than ever for us to support young talent who are already drivers of the virtual fashion industry. For us, digital fashion is a promising area for developing customer experience, as well as space for new developments. Therefore, there will certainly be more similar collaborations,” note the TJ Collection team.
The brand continues to develop its direction in digital fashion. In 2022, TJ COLLECTION presented its first series of clothing, which was adapted for the metaverse on the Roblox platform. Last season, the TJ COLLECTION brand, using the MidJourney neural network, created a collection of clothing and accessories of the future, showing what people will wear in 30 years in 2053. The prototypes that served to create it are already presented in the brand’s showrooms.
TJ COLLECTION international brand of shoes, clothing and accessories, founded in 1993. The retail chain of the same name consists of 200 stores and features clothing, shoes and accessories under the TJ COLLECTION, Carnaby and Chester brands. The company's products are also presented on marketplaces.
The clothing, footwear and accessories brand TJ COLLECTION attracted HSE students to collaborate and created a museum in the Spatial metaverse. The space is dedicated to the brand’s thirtieth anniversary. On display...
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