Lamoda launches its own clothing and footwear brand NAME
18.04.2024 2018

Lamoda launches its own clothing and footwear brand


Russian online retailer Lamoda presented the first collection of its own women's clothing brand NUME. Exclusively on the Lamoda online platform under the NUME brand, about 90 items for a women’s wardrobe are offered - dresses, skirts, trousers, blouses, jackets and much more. Already this season, more than 300 different models, including shoes, will go on sale.

Clothing from the NUME brand is designed to convey lightness, elegance and at the same time the individuality and uniqueness of its owner, says the company’s press release. - NUME inspires girls to playfully experiment with classics and basic wardrobes, allowing everyone to express themselves even in everyday looks. The NUME collection combines universal basic models suitable for any occasion and trendy items that reflect the latest fashion trends and make any look brighter and more original. Therefore, NUME clothes are equally appropriate in different situations - in the office, on a walk with friends or at a family meeting. The NUME brand is positioned in the mid-price segment.

Lamoda is the largest retailer in Russia and the CIS in the field of fashion, beauty and lifestyle, combining an online platform and a retail network. The online platform features more than 10 million products from 4 thousand global and local brands. The Lamoda Sport retail network includes more than 90 stores located in Moscow, St. Petersburg, Krasnodar, Sochi, Samara, Yekaterinburg, Perm, Ufa and other cities.

Russian online retailer Lamoda presented the first collection of its own women's clothing brand NUME. Exclusively on the Lamoda online platform under the NUME brand...
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