Puma launches global advertising campaign for first time in 10 years
15.04.2024 1807

Puma launches global advertising campaign for first time in 10 years

Puma is putting the spotlight on speed as its superpower in a new ad campaign, introducing itself as "the world's fastest sports brand." The campaign slogan is: “See The Game Like We Do: FOREVER. FASTER.” (translated from English: “See the game the way we do: FOREVER. FASTER.”)

The campaign is reminiscent of the original idea, the brand's DNA, that was put into Puma by the sports brand's founder, Rudolf Dasler, when it was launched in 1948. He was going to create shoes that would make athletes agile, agile and fast, like a puma.

The launch of the new campaign is, according to Richard Teyssier, Puma's vice president of brand and marketing, Puma's "largest investment ever." Throughout the year and across all sporting activity categories including football, running, basketball and handball, the campaign will be broadcast across the entire media mix with a “holistic brand message” that is emotional and distinctive to connect with target consumer audiences.

The campaign will feature athletes such as Antoine Griezmann, Brianna Stewart, Christian Pulisic, Felix Strang, Jack Grealish, Javier "Chicharito" Balcazar, Carsten Warholm, Kai Havertz, LaMelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr. , Sergio Aguero, Sherika Jackson, Yaroslav Maguchikh and many others.

“Everyone dreams of having super strength and speed - this is the merit of Puma. Speed ​​is the superpower that makes great people change the game. Like global icons Mondo Duplantis, Karsten Warholm, Neymar Jr. or Brianna Stewart, we know that speed unlocks athletic performance and victory for everyone. Through our ability to bring speed to life, Puma invites all people to overcome their own limitations, discover their personal best and become the best version of themselves, allowing them to see the game the way we do: FOREVER. FASTER,” commented Puma CEO Arne Freundt.

Puma is putting the spotlight on speed as its superpower in a new ad campaign, introducing itself as "the world's fastest sports brand." The campaign slogan is: “See The Game Like We Do: FOREVER.…
5
1
Rating

Latest News

Tamaris presented a new spring-summer collection of the NEWD premium line.

Elegant luxury – that’s what this line of the German brand can be called. The new collection includes premium models that will perfectly complete any look and become a spectacular addition…
21.05.2024 163

Sport Casual Moscow will present collections of sports and hiking shoes, clothing and equipment

The summer exhibition and presentation of Sport Casual Moscow will be held in Moscow, at the Izmailovo Alfa Hotel on June 3-5, 2024 with the support of the Ministry of Industry and Trade of Russia and the Russian Outdoor Group (Russian Outdoor…
21.05.2024 193

Jimmy Choo selects Princess Gauravi Kumari as its brand ambassador for India

Jimmy Choo is strengthening its position in India, the luxury footwear and accessories brand has attracted an Indian princess to its advertising campaign. Jaipur royal family member Princess Gauravi Kumari has been appointed Jimmy Choo India brand ambassador, writes...
21.05.2024 259

France sees a stronger leather trade surplus in 2023.

France sees leather exports grow by 6% in 2023 to reach €1 billion, while imports remain stable at €14 billion. A trade surplus of €5 billion was possible in...
21.05.2024 218

Ronnie Fieg turned Clarks loafers into sandals

The ongoing collaboration between Clarks and Kith sees the British moccasin brand launch two new sandal styles for spring/summer 2024. The new Ridgevale and Brixham silhouettes are available in four colourways...
20.05.2024 462
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning