Intensive School of Service. Reboot 2022".
Event endedOn May 23, 2022, FCG launches a new intensive workshop for salespeople, managers and store directors “SERVICE SCHOOL. RELOAD 2022.
During the week, you will consider all options for solving challenges in a new reality in working with fashion retail clients:
- Why is it so important to build long-term relationships with clients?
- Which sales techniques work in the current situation, and which are no longer relevant?
Course teacher Elena Stolyarskaya is an expert of the Fashion Consulting Group, a business coach with ten years of experience working with leading market companies, the head of the customer service school, developed and conducted training for employees of boutiques Tretyakovskiy proezd, Barviha Luxury Village, Trading House Moscow (TDM), TSUM, DLT (St. Petersburg). Worked with brands: Dolce&Gabbana, Valentino, Loro Piana, Giorgio Armani, Brioni, Kiton, Tom Ford.
This is a live, maximally applied program, which discusses the most relevant, working tools and technologies, using real cases.
During the course we will talk about:
- how the requirements for the level of customer service have changed in 2022,
- 4 levels of customer service - how to determine where you are? Express testing of the existing level of service in the company,
- how to “sell” an idea and a new service format to employees? How to motivate them to work? Optimal installation of a sales consultant for effective sales and communication with a client,
- Why is it so important to build long-term relationships with clients? What information about the client is important for us and how to work with it? Learning how to maintain long-term relationships with clients,
- how to deal with customer complaints and complaints,
- work with clients of different psychological types.
intensive will be held from 23 to 27 May
with 11: 00 to 18: 00
participation is possible in a hybrid format (offline or online).
The course has a special price with a 10% discount. Hurry up to buy a course at a special price!
Find out the detailed content and register for the course: https://fashionconsulting.ru/shkola-servisa-perezagruzka-2022/
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MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
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Bertsy: what to look for when choosing a model
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
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Rostov footwear brand Novak presented a collection of sneakers and sneakers
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How to create selling visual content for online based on the identified unique selling proposition?
What is a USP (unique selling proposition) and what is it for? Why is the USP creation service in great demand among fashion retailers today? How to create a working USP? Answers questions and provides step-by-step guidance on how to define your unique selling proposition and work with it to increase online sales, Tatyana Vasilyeva, an SR expert in the promotion and development of fashion brands.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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