Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Galina Kravchenko - expert in fashion assortment management, business consultant, specializes in the development/purchase of commercial collections of clothing and footwear, adaptation of commercial trends, formalization of style DNA, category management of assortment in various sales channels (offline, online, marketplaces, wholesale).
DÉJÀ VU - DEJAVU
Surrounded by a lot of uncertainty, we want to wrap ourselves in trust and sincerity. Déjà Vu is a reliable shade of blue that manages to seem both new and familiar at the same time, like a familiar painting that continues to inspire us from the first moment we meet. He beckons us with his stately sophistication, which hints at time-honored experience and wisdom.
The main messages that this color broadcasts:
- goal
- efficiency
- confidence
MUSHROOM - Mushrooms
Dark beige, such a neutral color at first impression, but how much it conceals in itself. Its meaning and meaning lies in the pacification, wisdom of nature and healing. Nowadays consumers are eager to achieve a true relationship with the environment, especially when every aspect of their lives is controlled by technology. The strongest development of this topic has focused on trends such as art and craft culture, digital well-being, peaceful life, revaluation of values and trade skills. Art unites simple derivatives of man, which nature has made special and unique. For example, the salt sculptures by Sigalita Landau. What better sense of peace than being inside a calm and majestic nature ?! Thus, this color acts as a necessary bridge between nature and human spirituality.
The main messages that this color broadcasts:
- appeasement
- wisdom of nature
- healing
HEMP - Marijuana
Marijuana is a light, unusual color, filled with some kind of vital energy, but at the same time, you can see in it references to fading nature. This is no coincidence, because we can find a light pastel green hue in withering grass, fallen leaves, old stones washed by the sea. In these echoes lies the meaning of color: it is simple, natural and, at the same time, durable. This is what resonates with current trends, such as cultural dialogue related to resource recycling and ecology, organic matter, agriculture, and even a circular economy. All these topics are interconnected.
The main messages that this color broadcasts:
- strength
- naturalness
- simplicity
CIRCUIT - Cycle
"Cycle" is a bright green, filled with new energy, like the same color of living nature, but already new. So, this green shade is associated with artificial intelligence. In a brave new world where people and machines coexist, Cycle fosters new creative collaboration and reinforces the importance of freshness. The color of nature, blending seamlessly with technology, is still intense. The shade brings stability and longevity as opposed to the uncertainty of an ever-changing world. This color will be one of the central colors in 2021.
The main messages that this color broadcasts:
- creativity
- energy
- symbiosis of technology and nature
FashionSnoops trend bureau made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about ...
Editorial Office Shoes Report
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Sales of additional goods and services can add up to 20-30% to a store's turnover.
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