Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Galina Kravchenko - expert in fashion assortment management, business consultant, specializes in the development/purchase of commercial collections of clothing and footwear, adaptation of commercial trends, formalization of style DNA, category management of assortment in various sales channels (offline, online, marketplaces, wholesale).
DÉJÀ VU - DEJAVU
Surrounded by a lot of uncertainty, we want to wrap ourselves in trust and sincerity. Déjà Vu is a reliable shade of blue that manages to seem both new and familiar at the same time, like a familiar painting that continues to inspire us from the first moment we meet. He beckons us with his stately sophistication, which hints at time-honored experience and wisdom.
The main messages that this color broadcasts:
- goal
- efficiency
- confidence
MUSHROOM - Mushrooms
Dark beige, such a neutral color at first impression, but how much it conceals in itself. Its meaning and meaning lies in the pacification, wisdom of nature and healing. Nowadays consumers are eager to achieve a true relationship with the environment, especially when every aspect of their lives is controlled by technology. The strongest development of this topic has focused on trends such as art and craft culture, digital well-being, peaceful life, revaluation of values and trade skills. Art unites simple derivatives of man, which nature has made special and unique. For example, the salt sculptures by Sigalita Landau. What better sense of peace than being inside a calm and majestic nature ?! Thus, this color acts as a necessary bridge between nature and human spirituality.
The main messages that this color broadcasts:
- appeasement
- wisdom of nature
- healing
HEMP - Marijuana
Marijuana is a light, unusual color, filled with some kind of vital energy, but at the same time, you can see in it references to fading nature. This is no coincidence, because we can find a light pastel green hue in withering grass, fallen leaves, old stones washed by the sea. In these echoes lies the meaning of color: it is simple, natural and, at the same time, durable. This is what resonates with current trends, such as cultural dialogue related to resource recycling and ecology, organic matter, agriculture, and even a circular economy. All these topics are interconnected.
The main messages that this color broadcasts:
- strength
- naturalness
- simplicity
CIRCUIT - Cycle
"Cycle" is a bright green, filled with new energy, like the same color of living nature, but already new. So, this green shade is associated with artificial intelligence. In a brave new world where people and machines coexist, Cycle fosters new creative collaboration and reinforces the importance of freshness. The color of nature, blending seamlessly with technology, is still intense. The shade brings stability and longevity as opposed to the uncertainty of an ever-changing world. This color will be one of the central colors in 2021.
The main messages that this color broadcasts:
- creativity
- energy
- symbiosis of technology and nature
FashionSnoops trend bureau made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about ...
Editorial Office Shoes Report
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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associated with elitism, aristocracy and an active lifestyle.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Euro Shoes – on a new premium platform!
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Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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Five fashionable models of men's shoes: forecast for the autumn-winter season 2024/25
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
