Rieker
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
04.08.2020 8898

Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green

FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.

Galina Kravchenko Galina Kravchenko - Director of the Assortment Department and Head of the FCG Representative Office of the FashionSnoops.com international trend bureau. Former Director of Marketing and Member of the Board of Directors of Zenden. He specializes in the development of commercial collections of clothing and footwear, assortment management in retail chains and wholesale companies. Introduces international experience in fashion product development into the practice of Russian companies. Author and host of a series of training-workshops and a course of lectures on assortment management and fashion trends for the HSE. In Fashion Consulting Group, she has implemented successful consulting and training projects for companies in the clothing and footwear segments, including: Unicel, Rossita (TM Lisette), Sursil Orto, butik.ru, Cavaletto, Vitacci, Nikamed, Ekonika, Cablook.ru, 2fellini.ru, Gretta (Eleganzza retail chain), Leo Ventoni, Lamoda, Otto Group, Muschel (showroom), Wild Orchid, Oodji (Almeo Group, Kazakhstan) , "Sport-master", Sela, "Holding Center", Vito Ponti, TM Fest, TM Golub, Luisa Cerano, Molito Group (chain retailer of Molito, Baltman, Mosaik brands), Westland, and others.

DÉJÀ VU - DEJAVU

Surrounded by a lot of uncertainty, we want to wrap ourselves in trust and sincerity. Déjà Vu is a reliable shade of blue that manages to seem both new and familiar at the same time, like a familiar painting that continues to inspire us from the first moment we meet. He beckons us with his stately sophistication, which hints at time-honored experience and wisdom.

The main messages that this color broadcasts:

  • goal
  • efficiency
  • confidence

MUSHROOM - Mushrooms

Dark beige, such a neutral color at first impression, but how much it conceals in itself. Its meaning and meaning lies in the pacification, wisdom of nature and healing. Nowadays consumers are eager to achieve a true relationship with the environment, especially when every aspect of their lives is controlled by technology. The strongest development of this topic has focused on trends such as art and craft culture, digital well-being, peaceful life, revaluation of values ​​and trade skills. Art unites simple derivatives of man, which nature has made special and unique. For example, the salt sculptures by Sigalita Landau. What better sense of peace than being inside a calm and majestic nature ?! Thus, this color acts as a necessary bridge between nature and human spirituality.

The main messages that this color broadcasts:

  • appeasement
  • wisdom of nature
  • healing

HEMP - Marijuana

Marijuana is a light, unusual color, filled with some kind of vital energy, but at the same time, you can see in it references to fading nature. This is no coincidence, because we can find a light pastel green hue in withering grass, fallen leaves, old stones washed by the sea. In these echoes lies the meaning of color: it is simple, natural and, at the same time, durable. This is what resonates with current trends, such as cultural dialogue related to resource recycling and ecology, organic matter, agriculture, and even a circular economy. All these topics are interconnected.

The main messages that this color broadcasts:

  • strength
  • naturalness
  • simplicity

CIRCUIT - Cycle

"Cycle" is a bright green, filled with new energy, like the same color of living nature, but already new. So, this green shade is associated with artificial intelligence. In a brave new world where people and machines coexist, Cycle fosters new creative collaboration and reinforces the importance of freshness. The color of nature, blending seamlessly with technology, is still intense. The shade brings stability and longevity as opposed to the uncertainty of an ever-changing world. This color will be one of the central colors in 2021.

The main messages that this color broadcasts:

  • creativity
  • energy
  • symbiosis of technology and nature
FashionSnoops trend bureau made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about ...
5
1
Please rate the article
Midinblu

Materials on the topic

Color palette 2021 (part 2). Six out of ten trending colors

The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, in it - 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - ...
06.08.2020 5698

Eccentrics and futurists. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season (part 2)

In the previous issue, we wrote that for the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoes segment, but experts added one more to them, and as a result, the following cold season formed 4 main trends: ...
13.07.2020 6300

Scandinavian wind and military aesthetics. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season

For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes created ...
06.07.2020 6689

Why do we love coarse shoes and what does the new season offer us?

Massive shoes, as if from the wardrobe of a retired colonel, firmly entrenched in the hearts of fashionistas. Black, white, with inscriptions - rough boots have become a universal classic. In the new season, they are still leading the list of trends and do not plan to turn in ...
05.06.2020 5144

Comfort, techno and rethought history. Fashion trends fall-winter 2020/21

At the autumn MICAM exhibition, experts from the British trend bureau WGSN talked about the trends that will dominate shoe fashion in the fall-winter 2020/21 season. There are three main fashionable themes for shoes: Considered Comfort ("Calculated, thoughtful ...
17.04.2020 8029
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning