Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Galina Kravchenko - Director of the Assortment Department and Head of the FCG Representative Office of the FashionSnoops.com international trend bureau. Former Director of Marketing and Member of the Board of Directors of Zenden. He specializes in the development of commercial collections of clothing and footwear, assortment management in retail chains and wholesale companies. Introduces international experience in fashion product development into the practice of Russian companies. Author and host of a series of training-workshops and a course of lectures on assortment management and fashion trends for the HSE. In Fashion Consulting Group, she has implemented successful consulting and training projects for companies in the clothing and footwear segments, including: Unicel, Rossita (TM Lisette), Sursil Orto, butik.ru, Cavaletto, Vitacci, Nikamed, Ekonika, Cablook.ru, 2fellini.ru, Gretta (Eleganzza retail chain), Leo Ventoni, Lamoda, Otto Group, Muschel (showroom), Wild Orchid, Oodji (Almeo Group, Kazakhstan) , "Sport-master", Sela, "Holding Center", Vito Ponti, TM Fest, TM Golub, Luisa Cerano, Molito Group (chain retailer of Molito, Baltman, Mosaik brands), Westland, and others.
DÉJÀ VU - DEJAVU
Surrounded by a lot of uncertainty, we want to wrap ourselves in trust and sincerity. Déjà Vu is a reliable shade of blue that manages to seem both new and familiar at the same time, like a familiar painting that continues to inspire us from the first moment we meet. He beckons us with his stately sophistication, which hints at time-honored experience and wisdom.
The main messages that this color broadcasts:
- goal
- efficiency
- confidence
MUSHROOM - Mushrooms
Dark beige, such a neutral color at first impression, but how much it conceals in itself. Its meaning and meaning lies in the pacification, wisdom of nature and healing. Nowadays consumers are eager to achieve a true relationship with the environment, especially when every aspect of their lives is controlled by technology. The strongest development of this topic has focused on trends such as art and craft culture, digital well-being, peaceful life, revaluation of values and trade skills. Art unites simple derivatives of man, which nature has made special and unique. For example, the salt sculptures by Sigalita Landau. What better sense of peace than being inside a calm and majestic nature ?! Thus, this color acts as a necessary bridge between nature and human spirituality.
The main messages that this color broadcasts:
- appeasement
- wisdom of nature
- healing
HEMP - Marijuana
Marijuana is a light, unusual color, filled with some kind of vital energy, but at the same time, you can see in it references to fading nature. This is no coincidence, because we can find a light pastel green hue in withering grass, fallen leaves, old stones washed by the sea. In these echoes lies the meaning of color: it is simple, natural and, at the same time, durable. This is what resonates with current trends, such as cultural dialogue related to resource recycling and ecology, organic matter, agriculture, and even a circular economy. All these topics are interconnected.
The main messages that this color broadcasts:
- strength
- naturalness
- simplicity
CIRCUIT - Cycle
"Cycle" is a bright green, filled with new energy, like the same color of living nature, but already new. So, this green shade is associated with artificial intelligence. In a brave new world where people and machines coexist, Cycle fosters new creative collaboration and reinforces the importance of freshness. The color of nature, blending seamlessly with technology, is still intense. The shade brings stability and longevity as opposed to the uncertainty of an ever-changing world. This color will be one of the central colors in 2021.
The main messages that this color broadcasts:
- creativity
- energy
- symbiosis of technology and nature
FashionSnoops trend bureau made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about ...
Editorial Office Shoes Report
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The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
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Today, the lack of quality service and a customer-oriented atmosphere in the store is bad manners. Companies that did not care about their customers, did not think about their feelings and emotions before, during and after visiting the store, are rapidly losing sales and leaving the market. It is sometimes not easy to identify hidden problems in the work of sellers, and here you need an outside perspective - for example, by checking a mystery shopper. SR expert Maria Gerasimenko tells about the specifics of this service.
Sustainability and the return of the nineties. Fashion trends for the winter season 2021
Eco-trends, which have been relevant in fashion for several seasons, are more and more clearly traced in the collections of shoes and bags, although it is not easy for shoemakers and tanners to put green technologies into practice. And the consumer, especially in Russia and other countries with a cold climate and pronounced four seasons, is still mostly conservative and is not ready to give up shoes and bags made of genuine leather in the off-season and in winter. And, nevertheless, environmental sentiments are growing stronger, so designers and manufacturers are forced to find a compromise between fashion, style, comfort and the desire of consumers to a model of conscious consumption. It is in this direction that development is going, which is confirmed by the trends of the winter season 2020/21, presented at the Expo Riva Schuh and Gardabags exhibitions earlier this year.
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Geox Russia opens new stores and records sales growth
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Top trends in shoe store window dressing this fall and this winter
Autumn-winter season 2020/21 for fashion retail is special, which we will remember for a long time. Almost all companies were forced to revise their budgets - they cut current spending, cut costs as much as possible. And, of course, one of the first to fall under the knife was the cost of decorating seasonal shop windows for the New Year and, in general, for the autumn-winter season. But you still have to arrange them, your store will not stand with a "bare" showcase, in which boxes of shoes are displayed. Fortunately for many retailers, showcase installation ideas that are relevant this season will not require a lot of investment. Marina Polkovnikova, SR expert in the creation, design, decoration of shop windows and retail spaces, talks about the main trends in the concepts of seasonal shop windows.
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Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
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Classification of shoes. Rules for constructing a commodity classifier
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Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
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Retail Arithmetic
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Key models of the range of women's shoes for the fall-winter season 2016 / 17
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