Eccentrics and futurists. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season (part 2)
In the previous issue, we wrote that for the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoes segment, but experts added one more to them, and as a result, 4 main trends were formed for the next cold season: TEMPEST, JETTISON, OUTRÉ, DOMINION. Expert SR, Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, spoke in detail about the first two topics on the pages of the magazine. In this issue, she discusses two more topics in detail - OUTRÉ and DOMINION.
Galina Kravchenko - expert in fashion assortment management, business consultant, specializes in the development/purchase of commercial collections of clothing and footwear, adaptation of commercial trends, formalization of style DNA, category management of assortment in various sales channels (offline, online, marketplaces, wholesale).
OUTRÉ - Eccentricity
Outré's trendy theme shows how fancy and unusual shoes become the norm in everyday life. It is worth recalling the Ugly Sneakers that appeared on sale in 2017, which influenced the standard volumetric sole and the exaggerated silhouette of not just sneakers, but shoes in general. So in the fashionable theme Outré blurred the line between the traditional look at the festive and everyday, male and female, monochrome and colorful. This trendy theme looks both shocking, romantic and playful against the background of the rest.
The color palette may seem defiant for the men's assortment, it is rich, bright and varied: light mint, grassy green, yellow, cream, peach, muted pink, in contrast to which are dark saturated gray-blue, condensed grape and stone gray.
Outré's fashionable theme involves luxurious materials such as silk satin, smooth leather, lining, velveteen and fur. Finishes, contrasting piping, gold hardware, trim, silk laces, ribbons and even bows are very important.
Sneakers and sneakers
Sneakers and sneakers in the fashionable Outré theme are presented as a very bright and visible category of assortment. Designers offer to pay attention to such active colors as pink or canary yellow, and paint the upper of the shoe and sole in one color. For a change of design, inserts with animal print are offered. The use of rubberized material makes the shoe models suitable for wet weather. For drier weather conditions, velvet top models are available.
Decor: animalic inserts Sole: massive
Decor: mesh inserts + appliqué on the nose of the model Sole: massive
Decor: velvet insertsLow shoes
For the FW 2020/21 season in the fashionable Outré theme, shoe models are presented in fairly classic designs of oxfords, loafers and sleepers, which are modified due to the decor and the materials used. Vibrant leather in bright colors or transparent inserts with an unusual texture for the pellicle film is an excellent creative solution that adds a “Wow effect” to this shocking theme. As in the women's assortment, in men's shoes, the use of pile material of opoeka is welcomed to create models of classic loafers. For sleepers, options are offered that resemble ball shoes for men of the 17th century: material - velvet, decor - satin and silk bows, accessories - buckles with stones.
Material: gingham Decor: animal print
Construction: Square Nose LoafersBoots
Shoes are an integral part of the men's wardrobe for the autumn-winter period. More classic and familiar models are updated thanks to the vibrant color. Of the new - the use of the opoeck light gray; a combination of materials such as patent leather and velvet, white patent leather. Metallic leather with embossed reptile, as in the women's assortment, is one of the main trends of the FW 2020/21 season.
Also, designers offer to pay attention to unusual models of massive shape due to a hidden wedge heel.
Material: reptile-embossed metallic leather
Material: Patent Leather
Design: massive nose due to hidden wedge heelsDOMINION - Futurism
The fashionable Dominion theme is saturated with modern technology, but avoids the cliché motifs of microsteps and plastic. Instead, the trend illustrates a postmodern image that is much more individual than in previous decades. The combination of luxury and technology creates a new image of a man’s wardrobe, expressed in shoes through uniforms and futuristic surfaces, changing the classic designs of low shoes. Aesthetics of fashionable themes refers to the origins of Italian futurism, when being a rebel, modern and young was extremely popular.
The history of futurism began with a manifesto published on February 20, 1909 in the French Le Figaro. The Italian poet Filippo Tommaso Marinetti outlined the artistic principles of the flow in the document: “We announce that the magnificence of the world has been enriched by a new beauty: the beauty of speed!” He described "a formula that would reflect the new age." In poetry, this formula became vers libre - a free verse that allows you to express feelings freely and dynamically. And in painting - a completely new style, praising anarchism, cars, courage, noise and cities, the denial of the traditions of the past and contempt for women.
The color palette conveys the mood of retro futurism: a wide palette of grays - from steel to warmer; deep saturated blue and cyan shades - colors that are certainly associated with HI TECH; rich accents are saturated yellow and red.
Sneakers and sneakers
In the fashionable DOMINION theme, sneakers and sneakers for the FW 2020/21 season are presented as a new reading of the classics. The usual designs of sneakers and sneakers were transformed thanks to the graphics, materials and decor. For example, classic sneakers made of fleecy material look much more interesting, and white models look more creative due to the effect of paint sprayed from a spray can. New white sneakers feature a geometric sole. For those who prefer to experiment, models with an open heel are offered.
Decor: imitation of spray paint + lettering
Decor: metal nose Design: geometric sole
Construction: Open heel with Velcro closureLow shoes
For the next fall-winter season, the DOMINION fashion theme offers classic models of low shoes in the form of loafers. As the main materials, we see patent leather, embossed leather, fleecy material. Classical accessories in the form of chains are redesigned by embossing and nailing. Metallic spraying over the entire surface of the model and rounded rivets also look interesting.
Material: reptile embossed patent leather
Material: fleecy Decor: Chain
Design: loafers Decor: metallic sprayingBoots
Men's shoes in this thread can be described as comfortable and moisture-proof. The use of rubberized material is an excellent solution for rainy pores. A quilted material for covering the top of a classic model - as an unusual solution for classic boots. Leather with embossed reptile is still in trend, as well as selective use of embossing in certain parts of the boot (can be made as a logo of the manufacturer).
Material: rubberized material
Decor: stitch and strap
Construction: using puffs
The main colors of women's shoes for the fall-winter 2026/27 season
Autumn bestsellers
Trends and key models of the assortment of children's shoes for the fall-winter season 2018 / 19
"Predatory print" at the peak of popularity
The main digital trends of this year, which the fashion retail will have to consider in their work
The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
How a fashion brand can launch a successful licensed product with a celebrity
Why fashion brands should consider licensing as a strategic tool—this is what Natalia Timashova, editor-in-chief of Shoes Report magazine, discussed with Maria Kozeeva, CEO of the Yulia Vysotskaya media holding (part of the Andrey Sergeevich Konchalovsky Production Center) and brand director of the Edim Doma and Julia Vysotskaya businesses.
How to strengthen and make your brand more sustainable
2025 has become a year of survival for many fashion brands in the challenging and rapidly changing conditions of an overheated market: declining traffic, the closure of entire chains and companies, the consolidation of sellers on marketplaces, the shift of customer traffic from offline to online—all these and other factors have impacted everyone, especially the weaker ones, those experiencing various challenges. The market has shifted to savings consumption. Some consider this a crisis, but our expert, Dania Tkacheva, a business consultant specializing in sales management and strategic development for fashion brands, calls it the maturation of the market. She offers distressed companies her own tool for diagnosing their business and opportunities for recovery and recovery. She calls this tool the Brand Maturity Pyramid.
Sales of additional goods and services can add up to 20-30% to a store's turnover.
Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
Chinese brands and factories at Euro Shoes
The Russian economy's pivot toward Asia and the active development of the footwear industry and the technological base for producing a wide range of footwear in China are opening up new prospects for cooperation with Chinese partners.
Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
The home collection from Australian brand EMU Australia at Euro Shoes
SOHO Fashion invites you to discover the new Fall/Winter 26 collection of Australian footwear brand EMU Australia at the Euro Shoes Premiere Collection international exhibition in Moscow.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
The 37th Euro Shoes Premiere Collection exhibition concluded successfully in Moscow.
From March 4th to 7th, the International Euro Shoes Premiere Collection exhibition took place at the WTC Congress Center in Moscow. It is a specialized B2B event for footwear industry and fashion retail professionals and the key industry event of the new purchasing season and selection development for fashion retailers. Approximately 100 companies and brands participated in the exhibition, presenting their Fall/Winter 2026/27 footwear, bag, and accessory collections to professional visitors.
Needs Identification Techniques That Really Work in Shoe Stores
"How can I help you?" is the most common, yet least effective, question in shoe retail. Customers rarely articulate their needs clearly. Some are shy, while others don't fully understand what they're looking for. Therefore, a salesperson's job isn't simply to suggest styles; they need to be able to identify the customer's true desires. In this article, SR expert Maria Gerasimenko and I explore five techniques that will help your staff better hear, see, and understand your customers, and therefore sell more and better.
Revisiting classic standards of retail lighting through the lens of modern technology
Just yesterday, the principle governing retail lighting was: the brighter the light, the brighter the store, the more customers and sales. Today, this principle has lost its relevance. It has been replaced by a trend toward a well-thought-out concept, intelligently applied lighting, and carefully selected lighting fixtures. Anastasia Efremova, SR's expert in retail lighting and lighting designer at Tochka Opory, discusses current lighting principles in fashion and footwear retail, and how light helps interact with merchandise, space, and customer emotions. She will help you understand the fundamental principles of lighting through the lens of new retail space requirements.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Turn to Asia. Features of shoe production at a factory in China
Finding a partner factory for shoe production is not an easy process. Today, many Russian brands sew their collections in factories in China. The concept of the women's shoe brand N.early N.aked, founded in 2019, was based on the idea of producing shoes suitable for dancing, with a perfect fit. Initially, the shoes were sewn in Europe, but in 2022, shoe production was moved to China.
How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
Rieker and Remonte will present their new collections at Euro Shoes!
The brands Rieker and Remonte, which are among the leading shoe companies in Germany, will present their Spring-Summer'26 collections in Moscow at the international exhibition of footwear and accessories Euro Shoes! The exhibition will be held from August 27 to 30, 2025 at a new premium venue in the WTC Congress Center on Krasnopresnenskaya Embankment.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
KV+ sneakers for city and sports for the first time at Euro Shoes
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
