Mascotte spoke about the new concept design and the opening of two more flagship stores in Sochi and Krasnodar
At the end of May 2 large-scale openings took place at once in the south of Russia: the first two-story salon was opened in Sochi MASCOT, which is located in the MoreMall shopping center (Novaya Zarya St., 7, 2nd floor, area - more than 370 m²), in Krasnodar, a salon was opened in the Gallery shopping center (V. Golovaty St., 313, 1st floor, area - over 250 m²). Both spaces are made in a new concept, its main directions are natural materials and eco-design.
In the interior, when forming the image style, elements such as wood texture and graphic black lines were used. Stylish mannequins and chandeliers with a corporate pattern are responsible for the accents.
Airiness and lightness are achieved through general warm lighting. All this, combined with convenient fitting rooms and high-quality service, emphasizes the status of the brand, provides comfort and convenience of shopping. The product range also inspires the creation of full-fledged images: in addition to shoes, bags and accessories, a new product category has appeared - clothing.
There is also a collection of sub-brand MASCOTTE Lite – the brand was created for those who love everyday comfortable style and live in the rhythm of their city.
The key idea of the new MASCOTTE formats is to transfer the digital footprint of the goods presented in the stores from online channels. This is, in particular, the display on digital surfaces in the trading floor of products on models, sets of “ready-made solutions for the image”, real customer reviews about a particular product, and other convenient and already familiar tools for a large number of buyers to make an online purchase.
All this creates a comfortable and exciting shopping experience, opening up new opportunities for customers.
Among other differences that are inherent in the new concept are decor and landscaping, a modern and comfortable cash desk with up-to-date information on trade marketing and additional services.
Illuminated podiums and wooden side panels in the showcase serve as focal points and create an unusual atmosphere in the salon.
Special attention should be paid to the new flagship salon MASCOTTE in Sochi, which occupies 2 floors at once.
The accent decor of the interior is wooden parametric panels in the form of circles on water with branding, which are located in the showcase and in the MASCOTTE Lite zone. On the ground floor there is a collection of the Mascotte brand (shoes and accessories for lovers of sophisticated trendy solutions), and in the near future there will be MASCOTTE Junior (a new line of children's shoes).
On the second - life style brand MASCOTTE Lite.
Thus, this salon has become the first space in which there is a full-fledged Lite zone. It is designed in dark colors and street style, which corresponds to the positioning of the brand. The DNA of retail equipment from the parent brand Mascotte is presented in the form of an ebony + wood color scheme. Mannequins and thoughtful lighting create a stylish entourage and set accents. The capsule display of clothes and shoes makes it easy to assemble a ready-made look for walking around the city or playing sports.
Actively developing and updating, MASCOTTE opens salons in new cities and improves existing spaces. Thus, the brand strengthens its position in the market, retaining an existing audience and attracting a new one.
About the Mascotte brand
Mascotte is a fashion brand specializing in shoes and accessories for women and men, which has been delighting its customers with comfortable, practical and stylish models for more than 20 years.
One of the main reasons for the success and demand for Mascotte products is the constant search for new technologies, quality materials and current trends. The products are aimed at the most active consumers who appreciate a wide range and a well-balanced style. Thus, freedom for creativity and the ability to implement any fashionable images are the key features of the brand. One of the hallmarks of Mascotte is stylish accessories that go well with the brand's shoes.
To date, Mascotte has more than 30 salons throughout Russia, including Moscow, St. Petersburg and other major cities.
Contacts:
- Denisova Julia denisova.y@mascotte.ru
- Pervozvanskaya Anastasia pervozvanskaya.a@mascotte.ru
- Stepanyan Elizabeth stepanyan.e@mascotte.ru
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