10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
1 Smart mix
Keddo La Maddalena, 3 590 ₽, in stores KeddoPerforations and inserts with leopard leather texture, contrasting color combinations and background white - this is how the designers of the shoe brand Keddo tried to convey the nature of the island group near the northeastern coast of Sardinia - La Maddalena. This is the name given to this sneaker from the brand's spring / summer '20 collection. Designers Valter Bettini and Ennio Penazzato, who took part in the development of new models, brought the Italian mood to the collection.
The collection is designed for people leading an active lifestyle. The soft and flexible sneaker with a genuine leather upper is designed to provide comfort, while bright colors and trendy perforation effect become part of a stylish urban look.
Keddo La Maddalena sneakers are presented in the Keddo brand retail, the price of a pair of shoes is 3590₽
2. Milky white
Clarks Un Maui Lace, 4490 ₽, at Clarks storesBritish brand Clarks has included in its spring-summer'20 collection - an absolute hit - milky white sneakers with contrasting inserts and caramel-colored lining. The sneaker features the original Un Maui Lace, flexible lightweight EVA sole, contoured insole and breathable leather lining.
The sneakers are available in Clarks brand stores and in Soho Fashion retail. Price - 4490 rubles.
3. Almost classic
Gant Avona, 6490 ₽, in Soho Fashion storesThis summer, Gant launched its base model Avona sneaker in a new color - in a summer delicate powdery color with an insert in metallic pink metallic leather on the back of the shoe. Avona sneakers - on a platform with a height of 3,5 cm. The model is made of soft goat leather. The key design elements are elegant matte gold oval eyelets and wide laces made from a combination of durable nylon and sparkling satin. Durable twill lining and removable foam-based insole made from soft cow leather provide comfort. Sneakers can be combined with jeans, trousers, and light summer dresses and airy skirts, effectively complementing the spring-summer look.
Sneakers are presented in Soho Fashion multi-brand shoe retail stores, at a price of 6490 ₽
4. Tenderness and dynamics
Högl Vitality, 12 ₽, in Högl storesThe Austrian footwear brand Högl's Spring / Summer '20 collection now includes Vitality sandals inspired by the once popular functional trekking sandals. Wide smooth leather straps are responsible in this model for a flawless fit on the leg. The upper is made of genuine leather, the sole is made of EVA material. The soft natural blend of white and nougat lends the model a certain dynamic, these shoes can be worn every day with pleasure, combined with a variety of outfits.
Högl Vitalty sandals are presented in the Högl branded retail in Russia, at a price of -12990 rubles.
5. Chunky silhouette
Buffalo London CAI, $ 5990, at Soho FashionThe base model from Buffalo London CAI echoes the familiar chunky sneaker silhouette that is still relevant. The positive colors of the sneakers look versatile enough to suit any wardrobe. The upper of the sneaker is made of breathable perforated material, the lower part of the sole is rubberized for good traction, and two loops located at the back and front of the sneaker greatly simplify the shoe process.
Buffalo London CAI sneakers are available from Soho Fashion retail. Price - 5990 ₽
6. Woolen top
Emu Australia Barkly, ₽4490, at Soho FashionIn the collection of the Emu Australia brand, there is a model of sneakers with a natural wool upper. But that doesn't mean Barkly sneakers aren't suitable for summer walks. On the contrary, due to the fact that the upper material is completely natural, it does not get hot in them. The lightweight EVA outsole is an added bonus to incorporating this pair into your wardrobe. The shoe weighs only 399 grams.
You can buy Emu Australia Barkly sneakers at Soho Fashion retail. Price - 4490 ₽
7. Simple and lightweight
Paris Commune Riconte, 4 390 ₽, in the shops "Paris Commune"Riconte sandals from the Russian factory Parizhskaya Kommuna are created for those who value natural materials. The upper and lining are made of genuine leather, the thick sole of the sandals is made of polyurethane. Metallic top and soft nude tone make this pair versatile enough to match a wide variety of summer outfits.
Riconte sandals are presented in the retail and online store of the Paris Commune factory. Price - RUB 4390.
8. Sports summer
s'Oliver, 4 390 ₽, in stores RespectWide straps and a high chunky sole of sandals from the German brand s'Oliver ensure a comfortable fit. The sporty silhouette allows you to combine shoes with shorts, bicycles, linen trousers and light dresses. Sand shades in the shoe design create a summer mood.
The price of a pair of sandals is 4390 rubles, shoes are presented in the stores of the Respect chain.
9. Fashionable pastels
Pepe Jeans Rusper, 5990 ₽, in Soho Fashion storesThe delicate combination of pastel colors in the design of Rusper Yang sneakers from Pepe Jeans allows them to successfully compete even with feminine shoes. They also work well with dresses and skirts, as well as jeans and summer shorts. The classic silhouette of the sporty sneaker is refreshed with a high platform EVA sole.
Stiff heel counter locks your foot securely and adds comfort when worn with a padded ankle insert.
The sneaker is made of nylon with colored suede inserts, thanks to which the model has acquired its own charm and extra durability, as well as ease of care and wear. At the same time, thanks to the textile elements of the boot made of modern materials, these shoes provide an optimal level of air and moisture exchange of the foot.
Sneakers are available in Soho Fashion retail, priced at RUB 5990
10. Incorrigible romance
Jana, 4490 ₽, in stores Respect
Incorrigible romantics - such an epithet can be awarded to the German brand Jana, which suggests not forgetting about femininity and the desire to please even this alarming summer. It has soft suede and square heels, thick straps with neat buckles, and one of the nude colors to highlight the tan. The most romantic pair of shoes in our 2020 summer collection roundup is available at Respect retail at $ 4490.
Category management: how to manage the assortment
How to identify ineffective products and predict the level of sales
Assortment analysis: identifying weak links
How to evaluate the effectiveness of procurement
How to introduce a fashion trend in the range
The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
How a fashion brand can launch a successful licensed product with a celebrity
Why fashion brands should consider licensing as a strategic tool—this is what Natalia Timashova, editor-in-chief of Shoes Report magazine, discussed with Maria Kozeeva, CEO of the Yulia Vysotskaya media holding (part of the Andrey Sergeevich Konchalovsky Production Center) and brand director of the Edim Doma and Julia Vysotskaya businesses.
How to strengthen and make your brand more sustainable
2025 has become a year of survival for many fashion brands in the challenging and rapidly changing conditions of an overheated market: declining traffic, the closure of entire chains and companies, the consolidation of sellers on marketplaces, the shift of customer traffic from offline to online—all these and other factors have impacted everyone, especially the weaker ones, those experiencing various challenges. The market has shifted to savings consumption. Some consider this a crisis, but our expert, Dania Tkacheva, a business consultant specializing in sales management and strategic development for fashion brands, calls it the maturation of the market. She offers distressed companies her own tool for diagnosing their business and opportunities for recovery and recovery. She calls this tool the Brand Maturity Pyramid.
Sales of additional goods and services can add up to 20-30% to a store's turnover.
Many stores today have hit a sales ceiling: they have the product range, the team is working hard, the marketing is up and running, but revenue isn't growing. Where can they find growth opportunities? In reality, the potential for growth lies right in the customer's receipt. And it's not about raising prices, but about offering customers more value at the point of purchase. We discussed with Maria Gerasimenko, an expert at SR in fashion business management and development, how to increase sales with additional merchandise, why accessories and related products are becoming a strategic source of profit, and the role of the store team.
Chinese brands and factories at Euro Shoes
The Russian economy's pivot toward Asia and the active development of the footwear industry and the technological base for producing a wide range of footwear in China are opening up new prospects for cooperation with Chinese partners.
Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
The home collection from Australian brand EMU Australia at Euro Shoes
SOHO Fashion invites you to discover the new Fall/Winter 26 collection of Australian footwear brand EMU Australia at the Euro Shoes Premiere Collection international exhibition in Moscow.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
The 37th Euro Shoes Premiere Collection exhibition concluded successfully in Moscow.
From March 4th to 7th, the International Euro Shoes Premiere Collection exhibition took place at the WTC Congress Center in Moscow. It is a specialized B2B event for footwear industry and fashion retail professionals and the key industry event of the new purchasing season and selection development for fashion retailers. Approximately 100 companies and brands participated in the exhibition, presenting their Fall/Winter 2026/27 footwear, bag, and accessory collections to professional visitors.
Needs Identification Techniques That Really Work in Shoe Stores
"How can I help you?" is the most common, yet least effective, question in shoe retail. Customers rarely articulate their needs clearly. Some are shy, while others don't fully understand what they're looking for. Therefore, a salesperson's job isn't simply to suggest styles; they need to be able to identify the customer's true desires. In this article, SR expert Maria Gerasimenko and I explore five techniques that will help your staff better hear, see, and understand your customers, and therefore sell more and better.
Revisiting classic standards of retail lighting through the lens of modern technology
Just yesterday, the principle governing retail lighting was: the brighter the light, the brighter the store, the more customers and sales. Today, this principle has lost its relevance. It has been replaced by a trend toward a well-thought-out concept, intelligently applied lighting, and carefully selected lighting fixtures. Anastasia Efremova, SR's expert in retail lighting and lighting designer at Tochka Opory, discusses current lighting principles in fashion and footwear retail, and how light helps interact with merchandise, space, and customer emotions. She will help you understand the fundamental principles of lighting through the lens of new retail space requirements.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Turn to Asia. Features of shoe production at a factory in China
Finding a partner factory for shoe production is not an easy process. Today, many Russian brands sew their collections in factories in China. The concept of the women's shoe brand N.early N.aked, founded in 2019, was based on the idea of producing shoes suitable for dancing, with a perfect fit. Initially, the shoes were sewn in Europe, but in 2022, shoe production was moved to China.
How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
Rieker and Remonte will present their new collections at Euro Shoes!
The brands Rieker and Remonte, which are among the leading shoe companies in Germany, will present their Spring-Summer'26 collections in Moscow at the international exhibition of footwear and accessories Euro Shoes! The exhibition will be held from August 27 to 30, 2025 at a new premium venue in the WTC Congress Center on Krasnopresnenskaya Embankment.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
KV+ sneakers for city and sports for the first time at Euro Shoes
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
