Ash Addict Spring-Summer'19, 16575 rub.
7 Sneakers from the Euro Shoes Premiere Collection
Born on the streets of American cities, street style has long remained in the position of an outsider, a favorite of youth and marginals. But he just had to step onto the fashion catwalk once, and now all shoe brands from luxury to the mass market are fighting for the presence of the most trendy sneakers or sneakers in their collection.
On the catwalk of Paris Fashion Week, sneakers are already paired with fur mantles, both at the Givenchy fashion show, and on the streets of Moscow, gym shoes are becoming the most common shoe model for both men and women.
Euro Shoes Premiere Collection, which will be held in Moscow from 27 to 30 August - a cut of the Russian shoe market, demonstrates the same steady trend in sports style.
We present a selection of 7 relevant sneakers models of European shoe brands presented at Euro Shoes.
Daddy Ash Sneakers
Ash Addict Spring-Summer'19, 16575 rub.
They are called “daddy's”, ugly, massive, and possibly rewarded with various other unpleasant epithets, but they remain the most trendy shoes this year. Indeed, they would be worn by the main fashionistas and supermodels of today Bella Hadid and Kim Kardashian. The trend for massive shoes came into force after the success of the expensive Triple S Balenciaga sneakers, and today many brands are trying to repeat it.
A model of sneakers like that of Balenciaga - with a thick orthopedic sole and colors in which there are nondescript tones, such as beige or pale yellow, can also be found in the new collection of the Ash brand, whose official distributor in Russia is the Just Couture company.
Originally from 90's
Sneakers Fila Disruptor, 11564 rub.
Another model in the style of "daddy" shoes, but this is almost a "classic". This is a real retro, corresponding to nostalgic feelings for the crazy and chaotic 90-m. It was at this time that the silhouette of these FILA sneakers was designed. Now he is dressed in a fashionable white color and boasts a lightweight foam sole from EVA.
Stylish "bastards"
Caterpillar Intruder Sneakers
Moving further into the 90s with a new model from Caterpillar Intruder, which the brand's website suggests wearing with shorts and a polo shirt. Adventure boots are marketed as completely indestructible. Nylon overlays provide breathability, rubber soles provide traction, and stylish colorways are a hit with the trendsetters.
Sports classics
Sneakers Skechers, $ 65
These sneakers are Skechers classics, but with new details, such as the Air Cooled Memory Foam insole with additional perforations and mesh inserts. The updated design of the model was developed in partnership with the favorite of the millennials Spanish singer Camila Cabello.
Student sneakers
Clarks Kiowa sport, $ 140
Sometimes sneakers look very intelligent. The model of the British brand Clarks - Kiowa sport, in general, is a classic moccasin set on a thick rubber sole. The model is equipped with an EVA orthopedic insole. The white outsole contrasts in color with the soft leather and suede upper. Design elements - hand-stitched seams and stitching in a row of loops - are a reminder that this is a Clarks classic. The official distributor of the brand in Russia is Soho Fashion.
Sports for girls
Sneakers Tamaris Fashletics, 4390 rub.
Powdery color and silk laces, the most feminine of the models presented, Tamaris Fashletics is a prime example of how sporty style is becoming native to casual shoe brands. The German brand Tamaris, known for its elegant and at the same time very comfortable shoes and sandals, now has a whole line of sneakers in its assortment. In sporty footwear, Tamaris does not change elegance and comfort. The Tamaris Fashletics boasts an ultra-light flexible sole, leather upper and a sleek shape.
Bold and wayward
Contrasting colors, different textures and prints, voluminous soles and thick laces are the key design elements of the Sinyu model of the British fashion brand Pepe Jeans. The brand itself presents this model as a shoe for dissidents, people who are not afraid to go against the mainstream. The model is presented in the Pepe Jeans spring-summer'19 collection, the official distributor of the brand in Russia is Soho Fashion.
On the catwalk of Paris Fashion Week, sneakers are already paired with fur mantles, both at the Givenchy fashion show, and on the streets of Moscow, gym shoes are becoming the most common shoe model for both men and women.
Euro Shoes Premiere Collection, which will be held in Moscow from 27 to 30 August - a cut of the Russian shoe market, demonstrates the same steady trend in sports style.
We present a selection of 7 relevant sneakers models of European shoe brands presented at Euro Shoes.
Daddy Ash Sneakers
Ash Addict Spring-Summer'19, 16575 rub.They are called “daddy's”, ugly, massive, and possibly rewarded with various other unpleasant epithets, but they remain the most trendy shoes this year. Indeed, they would be worn by the main fashionistas and supermodels of today Bella Hadid and Kim Kardashian. The trend for massive shoes came into force after the success of the expensive Triple S Balenciaga sneakers, and today many brands are trying to repeat it.
A model of sneakers like that of Balenciaga - with a thick orthopedic sole and colors in which there are nondescript tones, such as beige or pale yellow, can also be found in the new collection of the Ash brand, whose official distributor in Russia is the Just Couture company.
Originally from 90's
Sneakers Fila Disruptor, 11564 rub.Another model in the style of "daddy" shoes, but this is almost a "classic". This is a real retro, corresponding to nostalgic feelings for the crazy and chaotic 90-m. It was at this time that the silhouette of these FILA sneakers was designed. Now he is dressed in a fashionable white color and boasts a lightweight foam sole from EVA.
Stylish "bastards"
Caterpillar Intruder SneakersMoving further into the 90s with a new model from Caterpillar Intruder, which the brand's website suggests wearing with shorts and a polo shirt. Adventure boots are marketed as completely indestructible. Nylon overlays provide breathability, rubber soles provide traction, and stylish colorways are a hit with the trendsetters.
Sports classics
Sneakers Skechers, $ 65These sneakers are Skechers classics, but with new details, such as the Air Cooled Memory Foam insole with additional perforations and mesh inserts. The updated design of the model was developed in partnership with the favorite of the millennials Spanish singer Camila Cabello.
Student sneakers
Clarks Kiowa sport, $ 140Sometimes sneakers look very intelligent. The model of the British brand Clarks - Kiowa sport, in general, is a classic moccasin set on a thick rubber sole. The model is equipped with an EVA orthopedic insole. The white outsole contrasts in color with the soft leather and suede upper. Design elements - hand-stitched seams and stitching in a row of loops - are a reminder that this is a Clarks classic. The official distributor of the brand in Russia is Soho Fashion.
Sports for girls
Sneakers Tamaris Fashletics, 4390 rub.Powdery color and silk laces, the most feminine of the models presented, Tamaris Fashletics is a prime example of how sporty style is becoming native to casual shoe brands. The German brand Tamaris, known for its elegant and at the same time very comfortable shoes and sandals, now has a whole line of sneakers in its assortment. In sporty footwear, Tamaris does not change elegance and comfort. The Tamaris Fashletics boasts an ultra-light flexible sole, leather upper and a sleek shape.
Bold and wayward
Contrasting colors, different textures and prints, voluminous soles and thick laces are the key design elements of the Sinyu model of the British fashion brand Pepe Jeans. The brand itself presents this model as a shoe for dissidents, people who are not afraid to go against the mainstream. The model is presented in the Pepe Jeans spring-summer'19 collection, the official distributor of the brand in Russia is Soho Fashion.
Born on the streets of American cities, street style has long remained in the position of an outsider, a favorite of youth and marginals. But it was enough for him to step once on the fashion catwalk, and that's all ...
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Bertsy: what to look for when choosing a model
Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg ZENDEN Deputy Chief Technologist…
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
Coach turned to Big Data analysis and won the interest of a young audience
American handbag brand Coach has planned the success of its Tabby model among a younger audience, Generation Z, by turning to big data analysis, abandoning traditional and analogue tools, such as human intuition or the ability of any executive to sense “which way the wind will blow,” writes B.O.F.
IDOL updates the concept
The IDOL brand, part of the Melon Fashion Group portfolio, opened the first flagship in an updated concept in the Aviapark shopping center in Moscow.
Louis Vuitton opens a new factory in Italy
Louis Vuitton has opened its second shoe factory in Italy. After opening the first one in Fiesso d'Artico in Veneto, the LVMH flagship brand has just opened a new production site dedicated to this category of footwear in the industrial zone of Civitano in the Marche region. There is also another brand production facility in Tuscany, where bags and leather accessories are produced, writes fr.fashionnetwork.com.
The Euro Shoes@CAF exhibition will be held in Almaty
From March 11 to 13, the Euro Shoes@CAF (Central Asia Fashion) exhibition will be held in Almaty at the Atakent exhibition complex. The exhibition, which is the largest international event in the fashion industry in Central Asia, will present collections of clothing, shoes and accessories.
VAGA SHOES is a new participant in the Euro Shoes premiere collection
The Russian women's shoe factory VAGA SHOES will take part for the first time in the international exhibition of footwear and accessories Euro Shoes premiere collection in Moscow.
Euro Shoes will start operating on February 19 in Moscow!
The winter session of the international exhibition of footwear and accessories Euro Shoes premiere collection will be held in Moscow at the Expocenter from February 19 to 22. The organizers promise the presence of all the main participants at the exhibition, as well as new names from Europe, Asia and Russia.
American buyers couldn't buy Birkin bags and sued Hermès
French fashion house Hermès is facing a lawsuit in California from two customers who were unable to purchase exclusive Birkin bags. The fashion house is accused of unfair commercial practices.
John Galliano and Christian Louboutin created the Tabi collection for Maison Margiela
Maison Margiela creative director John Galliano and French shoe designer Christian Louboutin released a shoe collaboration that was included in the Maison Margiela Artisanal spring 2024 couture collection. The design duo created six versions of the Tabi shoe. All shoe models in the collection have a split toe - a characteristic touch of the signature Tabi shoe model of the Maison Margiela brand. And Christian Louboutin gave the shoe its signature red sole.
Why Rendez-Vous and Yandex Lavka released a “bread bag”
Shoe retailer Rendez-Vous announced the launch of a spring collaboration with Yandex Lavka and released a roll that resembles the shape of a woman’s handbag. This “Bread Bag” is presented in the Yandex.Lavka application at a price of 249 rubles. On the product packaging there is a promotional code for 1000 rubles, which can be spent in the Rendez-Vous network.
Camper has released innovative sneakers - designers
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
Fashion Week takes place in the Russian capital. Events include fashion shows, markets where you can purchase clothes, bags and accessories, and a B2B Showroom for fashion industry professionals.
Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
Permanent contributor to Shoes Report. Elena Vinogradova, an expert in sales and purchases in the fashion business, prepared an overview of the trends for the autumn-winter 2023/24 season especially for us.
MSCHF and Crocs launch "Big Yellow Boots"
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Five rules of professional lighting for a shoe store - something that is relevant in any season
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Bertsy: what to look for when choosing a model
Bertsy and tactical boots are becoming more and more relevant footwear, and not only because of the start of the hunting season. In Russia, there are several dozen enterprises producing this type of footwear. Oleg Tereshin, Deputy Chief Technologist of ZENDEN, told Shoes Report about the differences and features of ankle boots and what you should pay attention to when buying them in specialized retail and online.
I doubt and object: how to find an approach to difficult clients?
How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will act. Together with Maria Gerasimenko, a permanent author of SR, we understand the doubts and objections of buyers and build a strategy for working with them. Our expert pays special attention to the two main objections of buyers, on which 82% of sales are lost.
EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
One after another, two days apart, Vyacheslav Zaitsev and Valentin Yudashkin, outstanding fashion designers, whose work for the whole world was a kind of hallmark of fashionable Russia, left this world.
World Footwear Yearbook: Global footwear production reaches 23,9 billion pairs and is back to pre-pandemic levels
The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
In the spring-summer 2023 season, the Rostov-on-Don shoe brand Novak presented a cute collection of sneakers and sneakers for every day. The upper of the shoe is made of genuine leather, suede, nubuck, the sole is made of light EVA.
How to create selling visual content for online based on the identified unique selling proposition?
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
