Ash Addict Spring-Summer'19, 16575 rub.
7 Sneakers from the Euro Shoes Premiere Collection
Born on the streets of American cities, street style has long remained in the position of an outsider, a favorite of youth and marginals. But he just had to step onto the fashion catwalk once, and now all shoe brands from luxury to the mass market are fighting for the presence of the most trendy sneakers or sneakers in their collection.
On the catwalk of Paris Fashion Week, sneakers are already paired with fur mantles, both at the Givenchy fashion show, and on the streets of Moscow, gym shoes are becoming the most common shoe model for both men and women.
Euro Shoes Premiere Collection, which will be held in Moscow from 27 to 30 August - a cut of the Russian shoe market, demonstrates the same steady trend in sports style.
We present a selection of 7 relevant sneakers models of European shoe brands presented at Euro Shoes.
Daddy Ash Sneakers
Ash Addict Spring-Summer'19, 16575 rub.
They are called “daddy's”, ugly, massive, and possibly rewarded with various other unpleasant epithets, but they remain the most trendy shoes this year. Indeed, they would be worn by the main fashionistas and supermodels of today Bella Hadid and Kim Kardashian. The trend for massive shoes came into force after the success of the expensive Triple S Balenciaga sneakers, and today many brands are trying to repeat it.
A model of sneakers like that of Balenciaga - with a thick orthopedic sole and colors in which there are nondescript tones, such as beige or pale yellow, can also be found in the new collection of the Ash brand, whose official distributor in Russia is the Just Couture company.
Originally from 90's
Sneakers Fila Disruptor, 11564 rub.
Another model in the style of "daddy" shoes, but this is almost a "classic". This is a real retro, corresponding to nostalgic feelings for the crazy and chaotic 90-m. It was at this time that the silhouette of these FILA sneakers was designed. Now he is dressed in a fashionable white color and boasts a lightweight foam sole from EVA.
Stylish "bastards"
Caterpillar Intruder Sneakers
Moving further into the 90s with a new model from Caterpillar Intruder, which the brand's website suggests wearing with shorts and a polo shirt. Adventure boots are marketed as completely indestructible. Nylon overlays provide breathability, rubber soles provide traction, and stylish colorways are a hit with the trendsetters.
Sports classics
Sneakers Skechers, $ 65
These sneakers are Skechers classics, but with new details, such as the Air Cooled Memory Foam insole with additional perforations and mesh inserts. The updated design of the model was developed in partnership with the favorite of the millennials Spanish singer Camila Cabello.
Student sneakers
Clarks Kiowa sport, $ 140
Sometimes sneakers look very intelligent. The model of the British brand Clarks - Kiowa sport, in general, is a classic moccasin set on a thick rubber sole. The model is equipped with an EVA orthopedic insole. The white outsole contrasts in color with the soft leather and suede upper. Design elements - hand-stitched seams and stitching in a row of loops - are a reminder that this is a Clarks classic. The official distributor of the brand in Russia is Soho Fashion.
Sports for girls
Sneakers Tamaris Fashletics, 4390 rub.
Powdery color and silk laces, the most feminine of the models presented, Tamaris Fashletics is a prime example of how sporty style is becoming native to casual shoe brands. The German brand Tamaris, known for its elegant and at the same time very comfortable shoes and sandals, now has a whole line of sneakers in its assortment. In sporty footwear, Tamaris does not change elegance and comfort. The Tamaris Fashletics boasts an ultra-light flexible sole, leather upper and a sleek shape.
Bold and wayward
Contrasting colors, different textures and prints, voluminous soles and thick laces are the key design elements of the Sinyu model of the British fashion brand Pepe Jeans. The brand itself presents this model as a shoe for dissidents, people who are not afraid to go against the mainstream. The model is presented in the Pepe Jeans spring-summer'19 collection, the official distributor of the brand in Russia is Soho Fashion.
On the catwalk of Paris Fashion Week, sneakers are already paired with fur mantles, both at the Givenchy fashion show, and on the streets of Moscow, gym shoes are becoming the most common shoe model for both men and women.
Euro Shoes Premiere Collection, which will be held in Moscow from 27 to 30 August - a cut of the Russian shoe market, demonstrates the same steady trend in sports style.
We present a selection of 7 relevant sneakers models of European shoe brands presented at Euro Shoes.
Daddy Ash Sneakers
Ash Addict Spring-Summer'19, 16575 rub.They are called “daddy's”, ugly, massive, and possibly rewarded with various other unpleasant epithets, but they remain the most trendy shoes this year. Indeed, they would be worn by the main fashionistas and supermodels of today Bella Hadid and Kim Kardashian. The trend for massive shoes came into force after the success of the expensive Triple S Balenciaga sneakers, and today many brands are trying to repeat it.
A model of sneakers like that of Balenciaga - with a thick orthopedic sole and colors in which there are nondescript tones, such as beige or pale yellow, can also be found in the new collection of the Ash brand, whose official distributor in Russia is the Just Couture company.
Originally from 90's
Sneakers Fila Disruptor, 11564 rub.Another model in the style of "daddy" shoes, but this is almost a "classic". This is a real retro, corresponding to nostalgic feelings for the crazy and chaotic 90-m. It was at this time that the silhouette of these FILA sneakers was designed. Now he is dressed in a fashionable white color and boasts a lightweight foam sole from EVA.
Stylish "bastards"
Caterpillar Intruder SneakersMoving further into the 90s with a new model from Caterpillar Intruder, which the brand's website suggests wearing with shorts and a polo shirt. Adventure boots are marketed as completely indestructible. Nylon overlays provide breathability, rubber soles provide traction, and stylish colorways are a hit with the trendsetters.
Sports classics
Sneakers Skechers, $ 65These sneakers are Skechers classics, but with new details, such as the Air Cooled Memory Foam insole with additional perforations and mesh inserts. The updated design of the model was developed in partnership with the favorite of the millennials Spanish singer Camila Cabello.
Student sneakers
Clarks Kiowa sport, $ 140Sometimes sneakers look very intelligent. The model of the British brand Clarks - Kiowa sport, in general, is a classic moccasin set on a thick rubber sole. The model is equipped with an EVA orthopedic insole. The white outsole contrasts in color with the soft leather and suede upper. Design elements - hand-stitched seams and stitching in a row of loops - are a reminder that this is a Clarks classic. The official distributor of the brand in Russia is Soho Fashion.
Sports for girls
Sneakers Tamaris Fashletics, 4390 rub.Powdery color and silk laces, the most feminine of the models presented, Tamaris Fashletics is a prime example of how sporty style is becoming native to casual shoe brands. The German brand Tamaris, known for its elegant and at the same time very comfortable shoes and sandals, now has a whole line of sneakers in its assortment. In sporty footwear, Tamaris does not change elegance and comfort. The Tamaris Fashletics boasts an ultra-light flexible sole, leather upper and a sleek shape.
Bold and wayward
Contrasting colors, different textures and prints, voluminous soles and thick laces are the key design elements of the Sinyu model of the British fashion brand Pepe Jeans. The brand itself presents this model as a shoe for dissidents, people who are not afraid to go against the mainstream. The model is presented in the Pepe Jeans spring-summer'19 collection, the official distributor of the brand in Russia is Soho Fashion.
Born on the streets of American cities, street style has long remained in the position of an outsider, a favorite of youth and marginals. But it was enough for him to step once on the fashion catwalk, and that's all ...
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Crocs and Levi's have released a limited collection of denim Crocs
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Elisabetta Franchi sold a license to Elisabet to produce children's shoes
The Italian luxury brand Elisabetta Franchi will have a line of children's shoes for girls from 0 to 14 years old. The shoe company Elisabet Marche will produce and sell this line. The collection will debut in spring 2024 and will be presented at Milan Fashion Week in September, writes fashionmagazine.it.
Aroma Sementi offers an innovative shoe accessory
The Aroma Sementi brand presents an innovative accessory for shoes - aroma stickers, which are attached to the insole and sole and give freshness and a pleasant aroma that lasts for 30 days.
Results of the round table of shoemakers with the Ministry of Industry and Trade of the Russian Federation, CRPT, NOBS and Wildberries
On September 15, a strategic meeting of representatives of the Ministry of Industry and Trade of the Russian Federation, CRPT, the National Shoe Union (NOBS) and the largest Russian marketplace Wildberries was held at the Holiday Inn Sokolniki hotel in Moscow. Representatives of the Russian footwear industry also took part in the meeting.The event was aimed at discussing key issues of interaction between sellers and the Wildberries platform. Every aspect of the work was analyzed in detail, including news on product labeling from the CRPT. Questions sent in advance from companies received detailed answers from authorized Wildberries employees. The discussion was very lively and productive.
Euro Shoes was held in Moscow with great success
The largest international exhibition of shoes, bags and accessories in Russia and the CIS, Euro Shoes, which was held in Moscow, at the Expocentre from August 29 to September 1, again turned out to be on top. The organizers note the high activity of buyers who arrived at the exhibition from different regions of Russia and from the CIS countries - Kazakhstan, Belarus, Armenia, Kyrgyzstan, Tajikistan.
Dr. Martens celebrates XNUMX years of Jadon Boots with collaboration with Marc Jacobs
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“Shoe Stories” is an educational and educational project of Shoes Report magazine and the State Historical Museum
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MSCHF and Crocs launch "Big Yellow Boots"
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Crocs releases a collaboration with Barbie
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Burberry presented the spring-summer 2024 collection
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EURO SHOES presents an updated section of the GLOBAL SHOES exhibition with collections of shoe and bag brands from Asian countries
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Dior to release men's B33 sneakers with an integrated chip
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Brooklyn brand MSCHF launches "Big Red Boots"
The oversized TPU upper and EVA outsole of MSCHF's Big Red Boots are devoid of any details other than the brand's branded ribbed outsole.
Prada unveils new chunky models at Milan Fashion Week
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Raf Simons is closing his own brand
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Turkish footwear brand Dogo will start retail development in Russia
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How to work in VKontakte and Telegram
If your content was interesting to your target audience in social networks banned in Russia, then it will be interesting to them in other social networks. A social network is just a tool that connects you and your target audience. Fashion brands were sold not because some network sells them better, but because your customers spent more time in it because of bloggers, publics and a variety of quality content. What will happen next? Why shouldn't you panic? SR digital expert Katerina Diveeva talks about how to work in other social networks - VKontakte and Telegram. 
Nike announces collaboration with Tiffany & Co
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
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