Wortmann Group invests in rebranding of Marco Tozzi and creates a brand with a new character
In order to strengthen the popularity of the well-known specialized trademark of the Marco Tozzi brand, the Wortmann group of companies from the German city of Detmold decided to make Marco Tozzi the ultimate consumer brand. To do this, like the Tamaris brand, starting from the spring-summer season 2017, a long-term campaign is launched, within the framework of which it is planned to significantly expand the brand's popularity. The campaign budget is several million euros.
Marco Tozzi's strong collections have provided the brand with exceptional growth over several seasons. We are firmly convinced that increasing fame will help to optimally use the full potential of the brand in the German market.
Thus, by promoting Marco Tozzi, we will be able to offer specialized trade another strong brand for the end user, ”commented Jens Beining, Chairman of the Management Board, Wortmann Group.
Marco Tozzi has been developing autonomously for many years and develops its collections independently. The peculiarities of the brand and its individuality are the key to the recognition of Marco Tozzi among other brands of the Wortmann concern. The first logical step in this regard will be a complete reboot of the brand. Already today, work is underway on the rebranding of Marco Tozzi and giving the brand a new, noble appearance. In the first all-German campaign, the end-user will be presented with an autonomous brand structure. The concepts of the formation and rebranding of the brand, proposed by creative agencies, allow today to speak about its new emotional component and individuality. The aim of the rebranding is to increase the popularity of Marco Tozzi in Germany and position itself as a unique brand in the segment of fashionable women's shoes.
“This unique and unforgettable end-user campaign is designed to situationally appeal to our consumer in her own language and make an indelible impression on her,” says Jens Beining.
In order to strengthen the popularity of the well-known specialized trademark of the Marco Tozzi brand, the Wortmann group of companies from the German city of Detmold decided to make Marco Tozzi the brand of the ultimate ...
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Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Retail Arithmetic
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