In order to strengthen the popularity of the well-known specialized trademark of the Marco Tozzi brand, the Wortmann group of companies from the German city of Detmold decided to make Marco Tozzi the ultimate consumer brand. To do this, like the Tamaris brand, starting from the spring-summer season 2017, a long-term campaign is launched, within the framework of which it is planned to significantly expand the brand's popularity. The campaign budget is several million euros.
Marco Tozzi's strong collections have provided the brand with exceptional growth over several seasons. We are firmly convinced that increasing fame will help to optimally use the full potential of the brand in the German market.
Thus, by promoting Marco Tozzi, we will be able to offer specialized trade another strong brand for the end user, ”commented Jens Beining, Chairman of the Management Board, Wortmann Group.
Marco Tozzi has been developing autonomously for many years and develops its collections independently. The peculiarities of the brand and its individuality are the key to the recognition of Marco Tozzi among other brands of the Wortmann concern. The first logical step in this regard will be a complete reboot of the brand. Already today, work is underway on the rebranding of Marco Tozzi and giving the brand a new, noble appearance. In the first all-German campaign, the end-user will be presented with an autonomous brand structure. The concepts of the formation and rebranding of the brand, proposed by creative agencies, allow today to speak about its new emotional component and individuality. The aim of the rebranding is to increase the popularity of Marco Tozzi in Germany and position itself as a unique brand in the segment of fashionable women's shoes.
“This unique and unforgettable end-user campaign is designed to situationally appeal to our consumer in her own language and make an indelible impression on her,” says Jens Beining.
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