Spanish brand Flossy presented its slip-ons in space
Spanish shoe brand decided to surprise the world by sending four pairs of his slipons on a space journey. The aim of the action was to draw attention to the brand of shoe consumers around the world, since at the moment the brand is already represented in 44 countries.
To implement an ambitious and a little crazy project, the manufacturer turned to the Research University of Sheffield, which carries out both commercial and research launches into space. In general, the project took about six months. Three special limited options for the design of slip-ons were developed for launch, so that the shoes look spectacular in outer space and have an attractive look for potential customers.
A script for the documentary was also prepared. As a result, the Spanish Flossy slip-ons became the first slip-ons in the world to rise to a height of 32 000 meters above the Earth's level in the stratosphere.
During the launch process, a platform specially designed by the “Send into the Space” team was used, on which four pairs of limited design slip-ons were installed. The start of the flight was scheduled for September 1 of the 2018 of the year, however, it was postponed twice due to bad weather. To create a beautiful picture, clear weather was required, which was established on October 3 2018. To launch, a picturesque field near Shelfield was chosen. The flight itself lasted several hours. All this time, the shoes were in the stratosphere, where temperatures range from 0,08 to 56 degrees Celsius. However, no damage happened to her.
Slipons who have been in the stratosphere are currently taking pride of place on shelves in the brand’s offices located in different countries of the world.
A five-minute video of the flight of Flossy slip-ons into the stratosphere was broadcast on social networks and received a large number of views around the world.
Brand of comfortable unisex shoes Flossy founded in 80's, a small family business in Spain. Thanks to the comfortable material and pad, as well as the sole made of flexible rubber, specially designed for comfort and fast walking, Flossy very quickly gained recognition among sailing fans in Catalonia and the Balearic Islands. With the beginning of the nineties, the Spanish brand firmly established itself on the island of Ibiza, becoming a favorite among the representatives of Bohemia - street artists, artists, models.
The growing popularity has contributed to the expansion of the brand's presence outside of Spain, in different countries of the world. However, the demonstration of new Flossy models often takes place precisely in Ibiza. The popular youth resort reflects the spirit of the Spanish brand, whose collections are dominated by bright and cheerful colors, Flosy shoes also have a wide variety of prints and textures. The brand has been represented on the Russian market for about 5 years, shoes are sold in its own online store and in the showroom in Moscow (ul.Timiryazevskaya 1 building 2), as well as in affiliate retail in .
The Spanish shoe brand Flossy has decided to surprise the world by sending four pairs of its slip-on sneakers on a space trip. The aim of the action was to draw attention to the brand of footwear consumers in everything ...
Editorial Office Shoes Report
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In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
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What decorative items can be used as retail equipment to effectively present shoes and bags?
More and more often, when we enter a fashionable clothing or shoe store, we see that for the presentation of goods they use objects that are unusual for a retail space - books, paintings, vases, mirrors... In previous issues with SR's resident expert in the field of visual merchandising, store building and commercial display design With Marina Polkovnikova, we analyzed current trends in store design, and in shoe retail in particular, for the next few years. The expert told how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, an atmosphere that is comfortable for customers and encourages them to make purchases. Continuing the topic started in the two previous issues, now let’s look at what other ways there are to update your store without changing it globally.
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
