German shoe manufacturer optimistic about the future
Jürgen Kölsch - Managing Director and owner of the family business CAPRICE
Shoes in the style of comfort, casual, sport chic today are at the peak of popularity, while it has become very fashionable and stylish. Mr. Kölsch, how do you assess the current position of the CAPRICE brand in the segment of comfortable shoes in Germany and the internationalhome market in in particular in Russia?
Indeed, for several seasons we have seen that the demand for comfort-style shoes has increased significantly. At the same time, consumer requirements for comfortable, casual shoes have changed a lot. Our task, as shoe manufacturers with great experience and vast experience, is to change the stereotype of the negative perception of the term “comfort” by many people for whom comfortable, comfortable shoes do not mean fashionable. Today, buyers do not go and do not choose between fashion and comfort, they want to be stylish, fashionable and at the same time not to experience any unpleasant sensations so that their legs feel light and comfortable all day long. Responding to this demand of time, in the new CAPRICE collection for the spring-summer season of 2018, we present the CAPRICE Comfort line. In it, we have collected all our H-Wide models, which show how fashionable and stylish shoes can be, which is very comfortable and fits perfectly on the foot.
With what results does the company end the season of autumn-winter 2017 / 2018? And what are the volumes of orders for the upcoming spring season? 2018 summer?
We finished the last reporting period with record indicators. The interest in CAPRICE products among buyers, thanks to the fundamental philosophy of our company, has noticeably grown, and this is gratifying. The trend of growing popularity of the brand in Germany and abroad, increasing sales, development in general has been holding for several seasons and sets us in a major mood: we are optimistic about the future. The level of sales of our products in the fall-winter 2017/18 season in German retail is significantly higher than the level of the previous season, the volume of orders for the spring-summer 2018 collection is also showing an increase. Thus, CAPRICE continues to be one of the leaders in the list of manufacturers of women's shoes.
Do fashion trends play an increasingly important role for the company?
Absolutely! The times when it was necessary to choose between comfortable or fashionable models are long gone. The general direction to which our production is subordinated today is the creation of footwear that has a modern design, in the spirit of fashion trends, sits perfectly on the foot and is made of high-quality genuine leather. Therefore, each season CAPRICE presents a large collection that consists of no less than 200 models, very different, comfortable and very beautiful. In each new collection, our team designers embodies current fashion trends, while interpreting and rethinking them in their own way.
What is the ratio of Start Up orders to the main collection? Do you offer buyers an extensive collection that is always in stock?
Thanks to the good reviews of partners in shoe retail and constant contacts with them, CAPRICE has significantly expanded the Start Up collection. In it, we can present in advance to our customers a new design of current bestsellers in an attractive price range. Most of our trading contracts are still concluded during trips to international exhibitions with the main collection. We currently offer an assortment that is not always fully available, but we plan demand and forecast the volume of orders so that our customers have the opportunity to choose from a wide range of available models.
What models and materials from which await us in the next season autumn-winter 2018 / 19?
In the next fall-winter season, CAPRICE will prove that true beauty lies in the details. Decor in the form of metal rivets,
hinges and exquisite jewelry create a noble appearance of shoes. Satin lacing, functional elements such as ela-
Stylish inserts and zippers harmoniously complement the design. The innovative finishes for the softest leathers create a delightful visual and tactile effect. The highlight of the collection is leather models with embossed “waffle” pattern in combination with metallic colors. The collection for fall-winter 2018 / 19 uses harmonious color schemes, metallic becomes a new classic, radiating calm and stability. Classics are mixed with modernity, and this non-irritating mix is a symbiosis of brilliance, glamor and self-confidence, characteristic of the image of a modern woman.
Do you think the boom in the popularity of sneakers and sports models will decline or continue?
Demand for running shoes is not weakening, otherwise there would be no queues in front of sports stores when any
limited model created in collaboration with one of the famous sportsmen. Of course, the share of sneakers in each collection,
where this type of shoes is, can change, but they will not completely disappear from our assortment. CAPRICE offers several models
sneakers in each collection, but we carefully monitor the balance.
Do you agree with the trend of individualizing shoes? What role can it play in the comfort shoe segment in the future?
We closely monitor the modern possibilities of individualizing clothes and shoes offered by retailers and manufacturers.
children, but for ourselves we do not yet consider this a mass phenomenon. Although there are interesting options, for example, it seems very
interesting supply of shoes with removable insoles. That is why we already produce most of our models with interchangeable
insoles to meet the needs of our customers.
Which of your latest innovations have been especially well received by customers?
CAPRICE launches the BLUE INNOVATION line in the fall-winter 2018 / 19 season. An innovation is the innovative sole and heel of BLUE
GRIP The first meetings with customers have already shown that the demand for innovations in the shoe assortment is very high, and, accordingly,
reflected in the volume of orders of innovative models.
Rieker and Remonte with new collections - at Euro Shoes
Chinese brands and factories at Euro Shoes
The home collection from Australian brand EMU Australia at Euro Shoes
Tamaris SS26 Collection
MARCO TOZZI announced the launch of the new MT Sport collection.
Euro Shoes opens a new season for buyers and brands
In the first days of spring, from March 4–7, the international footwear and accessories exhibition Euro Shoes Premiere Collection in Moscow will once again gather buyers and other industry professionals to discover the collections of global footwear brands for the upcoming Fall-Winter 26–27 season.
Chinese brands and factories at Euro Shoes
The Russian economy's pivot toward Asia and the active development of the footwear industry and the technological base for producing a wide range of footwear in China are opening up new prospects for cooperation with Chinese partners.
The home collection from Australian brand EMU Australia at Euro Shoes
SOHO Fashion invites you to discover the new Fall/Winter 26 collection of Australian footwear brand EMU Australia at the Euro Shoes Premiere Collection international exhibition in Moscow.
Rieker and Remonte with new collections - at Euro Shoes
Rieker is well-known and beloved in Russia. Each pair of Rieker shoes is designed with the anatomy of the foot in mind, using Rieker's signature Antistress technology to ensure maximum comfort.
The 37th Euro Shoes Premiere Collection exhibition concluded successfully in Moscow.
From March 4th to 7th, the International Euro Shoes Premiere Collection exhibition took place at the WTC Congress Center in Moscow. It is a specialized B2B event for footwear industry and fashion retail professionals and the key industry event of the new purchasing season and selection development for fashion retailers. Approximately 100 companies and brands participated in the exhibition, presenting their Fall/Winter 2026/27 footwear, bag, and accessory collections to professional visitors.
Store Manager: Strategic Asset or Redundant Position?
Owners of small shoe stores often juggle multiple roles: negotiating with suppliers, managing inventory, handling marketing, and even personally participating in sales. In such an environment, it's difficult to focus on strategic development and operational management. This is where a store manager comes in – a key employee who oversees daily processes and ensures stable business growth. However, many owners believe they can handle this on their own. SR fashion business management and development expert Maria Gerasimenko explains why a store manager is essential and why you can't do without one if you want to grow and scale your business.
Spring/Summer 2026: Five Trends for Athletic Shoes
In a highly competitive environment, especially in the dynamic digital environment, fashion trends are changing rapidly. We're highlighting five trends from international trend bureau Future Snoops that address local market demands.
Where can you find reliable shoe manufacturing in Russia today?
The market is changing, but the key question for buyers and brands remains: where can you find real Russian manufacturing that you can work with directly—without complicated processes, surprises, and wasted time? On February 12, 2026, this question will be answered not with presentations, but with practice: the Izmailovo Hotel, Beta Building, will host the 2nd All-Russian Technology Industry Conference "Footwear Manufacturing in Russia"—a meeting of footwear manufacturers and those who order, sell, and develop their brands.
MARCO TOZZI announced the launch of the new MT Sport collection.
German footwear brand MARCO TOZZI has announced the launch of its new men's footwear collection, MT Sport. MT Sport is a new collection of men's footwear in a sporty, casual style. It will be available in partner stores this spring.
Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
Whatever aesthetics your collection adheres to - craft heritage, elegant minimalism inspired by traditions or, conversely, futuristic forms - if your customer strives to be fashionable and you need to regularly update your assortment with current trendy novelties, pay attention to the design trends, models and details of women's shoes and bags in the fall-winter 2025/26 season described in this article. To prepare it, the author used materials from the international trend bureau Fashion Snoops, which is a source of commercial forecasts for the seasons ahead, and current trend analytics of key events in the fashion industry around the world: industry exhibitions, shows, shows.
New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
SOHO Fashion continues to grow and develop in the Russian footwear market, and in 2025, the leading distributor's brand portfolio added a new one – the legendary BeverlyHills Polo Club (BHPC). This is an international brand that has become a symbol of the American way of life, freedom and style. Founded in the 1980s, it is inspired by the spirit of polo sport, which
associated with elitism, aristocracy and an active lifestyle.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
In 2025, the legendary British brand Clarks celebrates its 200th anniversary – an impressive milestone that demonstrates its enduring relevance, impeccable quality and global appeal.recognition of the brand. Since its foundation in 1825, the company has not only created shoes, but also set the standards for comfort and style, remaining a symbol of British craftsmanship and innovation.
The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
