Innovative comfort and unsurpassed quality: the Scholl brand in SOHO Fashion at Euro Shoes
24.01.2023 4643

Innovative comfort and unsurpassed quality: the Scholl brand in SOHO Fashion at Euro Shoes

An overly active lifestyle sometimes forces us to compromise between practicality, convenience and style. The premium brand Scholl, with many years of experience in the production of shoes, has not only been able to achieve considerable heights, but also set the bar for the entire professional community, maintaining the highest level of quality and constant striving for innovation, meeting the needs of modern society. The uniqueness of the brand is a win-win combination that combines comfort and care for the health of the feet with beauty and an accurate hit on the current trends of the season.

The history of the brand development dates back to 1907. Working in a small shoe store in Chicago, Dr. William Scholl set out to create the very shoes that would combine unsurpassed comfort, fashion, and innovative technology.

The post-war period in the 1960s was marked by a change in lifestyle and an increase in the activity of the population. Regular exercise was time-consuming and often boring. Then Scholl developed his most famous sandal, toning the foot with every step - Scholl Pescura. Incredibly quickly they won the hearts of millions and, even today, this model is still relevant and available for sale in a wide variety of color and design variations.

Like many years ago, Scholl continues to push the boundaries of footwear production. Caring about customers and following its vision of the development of the industry, the brand creates technologies (subsequently obtaining a patent) such as Bioprint, Memory cushion, Gelactiv and Biomechanics. Each of them is aimed at maintaining the correct setting of the foot while minimizing the load on the knees and lower back.

Together with the continuous improvement of production, the company pays special attention to the environment. That is why the brand's shoes are made from natural materials of the highest quality, guaranteeing the most rational use of resources.

For more than a hundred years, Scholl has been a leader in the global footwear market, never ceasing to develop. The range of the brand is diverse and includes five product lines:

  • School Iconic
  • Scholl comfort
  • Scholl Comfort+
  • School Professional
  • School Kids

To date, Scholl shoes are known far beyond the US. She became the choice of such stars as: Audrey Hepburn, Jennifer Aniston and Sarah Jessica Parker, who fell in love with Scholl for its combination of contemporary style, comfort and practicality.

Having secured the status of a premium quality brand, today Scholl is included in the portfolio of the group of companies Soho fashion - the leading distributor of footwear and accessories in Russia and the CIS countries, selling through various sales channels more than 500 pairs of shoes per year. The brand's collection will be presented at the Soho Fashion booth as part of the exhibition Euro shoes premiere collection, which will be held from 20 to 23 February 2023 at the Expocentre Fairgrounds in Moscow.

Get invitations


An overly active lifestyle sometimes forces us to compromise between practicality, convenience and style. The premium brand Scholl, with many years of experience in the production of shoes, not only was able to…
5
1
Please rate the article

Materials on the topic

Italian brands Carmens and Freeflex at EURO SHOES

The Italian manufacturer of women's shoes Carmens is participating for the first time in the February EURO SHOES exhibition; the company brought two of its lines to Moscow - Carmens and...
20.02.2024 378

IGI&Co presented at EURO SHOES a new line of Urban active sneakers with a GORE-TEX membrane

The Italian shoe brand IGI&Co, known to Russians for its comfortable shoes made of genuine leather, has released a new line IGI&Co Extra. It includes men's and women's sneaker models (high and low sneakers) in several options...
19.02.2024 389

Turkish brand Vaneda on Euro Shoes

Street style, sport, outdoor, military – the main style directions of footwear of the company from Turkey
20.02.2024 642

Turkish shoe brand iLVi will present a collection at Euro Shoes

The Moscow international exhibition of footwear and accessories Euro Shoes premiere collection is once again becoming the main platform for presenting fashion brands from Turkey. Among the brands participating in the February Euro Shoes, it is worth paying attention to the collection...
13.02.2024 722

SELM – shoes from Vladimir for the first time on Euro Shoes

At the international shoe exhibition Euro Shoes, which will be held in Moscow from February 19 to 22, collections of Russian shoe manufacturers will be presented along with European brands. Among them, located in Vladimir, is the Russian shoe factory SELM. IN…
12.02.2024 733
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning