New Russian shoe brands: Mislistudio, Portal, VOID SHOES

Mislistudio - was founded in 2007 in St. Petersburg, the brand was created by clothing designer Zaur Huseynov. The first shoe model in the brand’s collection appeared in 2009. Now a significant part of the brand’s sales is individual tailoring shoes. At the same time, the client can almost independently design a shoe model by choosing the color of the top, lining, and the sole option. Mislistudio has its own production and showroom in the center of St. Petersburg, several locations in Moscow and St. Petersburg. On average, the price for a pair is 10 000 rubles.






Portal - own brand of the Porta 9 multi-brand footwear store, which was opened in the Moscow department store Tsvetnoy in the spring of 2015. The founder of the brand is Aleko Iliopulo, the son of Andrei Iliopulo, president of the Novard holding, which owns the Econika brand of women's shoes. The launch of its own brand, Porta 9, was prompted by a twofold rise in currency prices. Controlling the production process when releasing shoes of its own brand allows the company to keep the cost of models and the final price of shoes in retail at an acceptable level. On average, the price for a pair is 10 rubles. The company develops the Portal footwear design independently, sews models at factories in China. The collection includes loafers, brogues, ballet flats and pumps. Currently, there are five Portal monobrednova stores operating in the capital in the capital's shopping centers Tsvetnoy, Aviapark, Atrium, MEGA Khimki, Oceania. The company plans to expand its retail network to 000 stores in Moscow by the end of the year. 



VOID SHOES - the brand appeared in the 2012 year. The founder and creative director - Yegor Nudgin - decided to create his own brand of shoes in the process of working in the fashion house Pirosmani. The first shoe collection was released specifically for the Pirosmani show, and this collaboration continues to this day. VOID SHOES are shoes that are characterized by unusual architectural forms. The brand is actively introducing digital technologies to create new models and is the only one in the world using 3D software and equipment that helps to create not only heels and soles, but also pads of the most incredible forms. VOID SHOES also accepts custom tailoring orders and enables customers to participate in model design. Shoes are assembled by hand. A small collection of finished shoes of the brand is sold in partner stores and in the online store of the brand.