3 reasons for the development of omni-channel
05.07.2016 6275

3 reasons for the development of omni-channel

For large and small companies whose goal is to enter new markets, opening offline stores can be an expensive and completely impractical solution. This is especially true for startup companies. Creating a web site, developing e-commerce and launching a mobile application is often a good opportunity to feel the potential of the market, “try out the water before completely diving into it.”

Many companies come to the conclusion that the development of online sales is the best way to enter new markets, and generally do not see the point in opening traditional retail.

But if it is impossible to refuse traditional retail, all sales channels should be set up in such a way that they work in conjunction with each other and help the business achieve the best result. The main tool that can help with this is omnichannel.

In particular, the introduction of the “Buy Online Pick-up in Store” program has helped many retailers increase sales and profits.

In addition, brands and retailers should often interact with their customers to ensure that their product is always heard and remains in the memory of consumers. Advertising on traditional media channels such as TV, radio, magazines and newspapers is one of the methods, but brand’s social networks and website in communication with existing and potential customers play a key role today.

Successful marketers know that not every communication with a consumer must necessarily translate into specific sales. Social media helps the company build long-term relationships with its consumers through constant, but not too intrusive communication.

Thanks to the “live” groups of the brand in social networks, loyal consumers are able to learn about discounts and periods of sales, this tactic creates a feeling among consumers that the company appreciates their attention and loyalty.

Other related materials.

Read about how to implement customer-friendly omni-channel services in the latest issue of Shoes Report magazine in July (# 138/2016)!

For large and small companies, whose goal is to enter new sales markets, opening offline stores can be expensive and completely impractical ...
Please rate the article

Materials on the topic

Instagram content ideas

The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting on such pages, you quickly flip through them, and if suddenly and ...
25.02.2021 3193

How to go from beautiful words about new technologies to the difficult task of mastering them? Life hacks for the introduction of new services for customers of a shoe store

How have digital technologies and innovations already influenced and continue to influence the development of retail in Russia? What new changes can we expect in the next 2-3 years? What innovations are being actively implemented in Russian retail today, and how to approach this ...
21.07.2020 9175

Where to get intrinsic motivation for sales in a period of decline in consumer activity

If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our constant ...
11.03.2020 7687

Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020

The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages on ...
16.01.2020 7775

How to achieve maximum benefits by guessing the wishes of the buyer?

What does the buyer want? What is long-term customer loyalty and what is its benefit? What are the main principles for increasing sales? What needs to be changed in your store for sales growth right now? All these questions are answered by an SR expert in the field of ...
30.12.2019 8617
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning