Microloans as an anti-crisis solution
04.03.2015 5040

Microloans as an anti-crisis solution

Along with a compelled increase in retail prices, adjusted for the depreciation of the ruble, shoe retailers begin cooperation with microfinance organizations. Only at the end of 2014 - the beginning of 2015. such programs are launched in the stores "TsentrObuv", Centro, Alba, Kari and others.

The program has been launched in the CenterObuv Trading House in test mode: the service has been available since the end of January 2015 in several stores in St. Petersburg. In the Alba network - in almost all points (44 out of 47). Since last autumn, installments have been available to customers of half of the Kari stores.

All the retailers mentioned above cooperate with the same partner - Revo Technologies. Unlike the classic microfinance market operator, the organization does not have its own points: the company works only through retail chains.

As a rule, partner networks position the service as free for the client. “There are various options for cooperation, such as full compensation of interest for the client by the distribution network - in this case, the client buys the goods at the declared price, and partial, when part of the money usage fee is charged from the buyer, and part is paid by the retailer,” said the CEO Revo Technologies »Alexander Didukh.

In a little more than two years of its existence, the company managed to conclude cooperation agreements with 14 networks, negotiations are underway with a number of other companies. The launch process usually takes 2-3 months, says Alexander Didukh. Most likely, in a month, I managed to start with Alba.

The practice of introducing microloans is observed mainly in the economy segment, but there is nothing strange in this. “This is due to the focus on consumer income, not the price of the product,” explained Daria Yadernaya, CEO of Y Consulting.

A microloan POS lending tool has the right to exist - especially in times of crisis, when market participants are forced to struggle with reducing the solvency of the population, agrees Andrey Pavlov, president of the Zenden shoe network. Only it can lead not to an increase in sales, but to a decrease in trust and loss of customer loyalty. “In our opinion, the brand should be associated with the buyer with success, improving the level and quality of his life,” the entrepreneur believes. - Some buyers may perceive the offer of microcredit as a hint of their insolvency: they say, the offered goods are too expensive for him. However, life situations are different. "

The Zenden network monitors the development of a partnership between retail and MFIs, but so far they prefer to satisfy the needs of their own customers without the use of microloans.

Along with a compelled increase in retail prices, adjusted for the depreciation of the ruble, shoe retailers begin cooperation with microfinance organizations. Only at the end of 2014 - the beginning of 2015 ...
Please rate the article

Materials on the topic

Instagram content ideas

The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting on such pages, you quickly flip through them, and if suddenly and ...
25.02.2021 3194

How to go from beautiful words about new technologies to the difficult task of mastering them? Life hacks for the introduction of new services for customers of a shoe store

How have digital technologies and innovations already influenced and continue to influence the development of retail in Russia? What new changes can we expect in the next 2-3 years? What innovations are being actively implemented in Russian retail today, and how to approach this ...
21.07.2020 9175

Where to get intrinsic motivation for sales in a period of decline in consumer activity

If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our constant ...
11.03.2020 7687

Holidays as a way to cheer up traffic and increase sales. Calendar of events for the fashion store for 2020

The buyer needs to be entertained, surprised, constantly coming up with new and new ways to attract an audience to the store, website and social networks. Customers today are spoiled and overwhelmed with stocks and news feeds - every day we receive dozens of messages on ...
16.01.2020 7775

How to achieve maximum benefits by guessing the wishes of the buyer?

What does the buyer want? What is long-term customer loyalty and what is its benefit? What are the main principles for increasing sales? What needs to be changed in your store for sales growth right now? All these questions are answered by an SR expert in the field of ...
30.12.2019 8617
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning