Microloans as an anti-crisis solution
Along with a compelled increase in retail prices, adjusted for the depreciation of the ruble, shoe retailers begin cooperation with microfinance organizations. Only at the end of 2014 - the beginning of 2015. such programs are launched in the stores "TsentrObuv", Centro, Alba, Kari and others.
The program has been launched in the CenterObuv Trading House in test mode: the service has been available since the end of January 2015 in several stores in St. Petersburg. In the Alba network - in almost all points (44 out of 47). Since last autumn, installments have been available to customers of half of the Kari stores.
All the retailers mentioned above cooperate with the same partner - Revo Technologies. Unlike the classic microfinance market operator, the organization does not have its own points: the company works only through retail chains.
As a rule, partner networks position the service as free for the client. “There are various options for cooperation, such as full compensation of interest for the client by the distribution network - in this case, the client buys the goods at the declared price, and partial, when part of the money usage fee is charged from the buyer, and part is paid by the retailer,” said the CEO Revo Technologies »Alexander Didukh.
In a little more than two years of its existence, the company managed to conclude cooperation agreements with 14 networks, negotiations are underway with a number of other companies. The launch process usually takes 2-3 months, says Alexander Didukh. Most likely, in a month, I managed to start with Alba.
The practice of introducing microloans is observed mainly in the economy segment, but there is nothing strange in this. “This is due to the focus on consumer income, not the price of the product,” explained Daria Yadernaya, CEO of Y Consulting.
A microloan POS lending tool has the right to exist - especially in times of crisis, when market participants are forced to struggle with reducing the solvency of the population, agrees Andrey Pavlov, president of the Zenden shoe network. Only it can lead not to an increase in sales, but to a decrease in trust and loss of customer loyalty. “In our opinion, the brand should be associated with the buyer with success, improving the level and quality of his life,” the entrepreneur believes. - Some buyers may perceive the offer of microcredit as a hint of their insolvency: they say, the offered goods are too expensive for him. However, life situations are different. "
The Zenden network monitors the development of a partnership between retail and MFIs, but so far they prefer to satisfy the needs of their own customers without the use of microloans.
Along with a compelled increase in retail prices, adjusted for the depreciation of the ruble, shoe retailers begin cooperation with microfinance organizations. Only at the end of 2014 - the beginning of 2015 ...
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Rendez-Vous has relaunched its wholesale business
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Euro Shoes starts on February 18th in Moscow!
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Last week, the 35th international exhibition of footwear and accessories Euro Shoes Premiere Collection took place in Moscow. The four days of the event were intense and productive. Euro Shoes organizers noted an increase in the number of visitors to the exhibition compared to the previous edition in 2024.
Shoe factories in Russia are closing one after another
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Global footwear production down by 1,5 billion pairs in 2023
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
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