Rieker
Programmable Demand
03.12.2014 4010

Programmable Demand

U.S. company 20/20 Research introduced a new development: a program that helps to study consumer behavior without leaving the office.

Thorough knowledge of the target audience, the exact profile of each buyer - this is the main task of the retail. This data will allow you to competently build up all sales channels and get the maximum profit. That is why more and more developments have appeared recently, offering to enrich the ordinary retailer with the necessary knowledge. Digital technologies are increasingly penetrating the field of marketing research.

In which direction will the main flow of consumers move, at which shelves will the buyers stop more often, which product to choose and which one to ignore… - all these questions can now be answered long before the store opens.

Market research technology company 20/20 Research has created an entire virtual store. The new development will allow companies to conduct research without leaving the office: the target group will “walk” through the store without getting up from their comfortable chairs.

A computer simulator recreates the interiors of certain retail outlets or simulates non-existent ones that are under development. During the study, participants in the experiment are given one or another introductory task, observing their actions. Thanks to the program, you can simultaneously monitor the respondent's eye movements to determine what attracts his most attention. Thus, the results of such walks through virtual spaces provide unique information on how people behave and react in different conditions and in different places. According to the founder of the developer company Jim Bryson the technology is unique, and its possibilities are endless.

It remains to take a word and wait for a larger application of the program. If everything is exactly as programmers say, a bright future awaits us, in which there will be no erroneous purchases, not popular models and errors in merchandising!

We study the behavior of customers in the virtual space The American company 20/20 Research introduced a new development: a program that helps to study consumer behavior without leaving ...
3.3
5
1
1
Please rate the article

Materials on the topic

I doubt and object: how to find an approach to difficult clients?

How good and serene would be the work of a salesperson if the customers were calm, cheerful, always knew exactly what they wanted, and bought, bought, bought! It is a pity that this is possible only in dreams. Therefore, we will not dream, but we will ...
10.05.2023 1746

How to create selling visual content for online based on the identified unique selling proposition?

What is a USP (unique selling proposition) and what is it for? Why is the USP creation service in great demand among fashion retailers today? How to create a working USP? Answers questions and gives a step by step guide to…
02.05.2023 1686

How the buyer makes a purchase decision and psychological methods to influence it

In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Far from...
29.03.2022 10215

The psychological profile of the sales assistant

If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. Expert SR Evgeny Danchev ...
12.10.2021 9994

How to go from beautiful words about new technologies to the difficult task of mastering them? Life hacks for the introduction of new services for customers of a shoe store

How have digital technologies and innovations already influenced and continue to influence the development of retail in Russia? What new changes can we expect in the next 2-3 years? What innovations are being actively implemented in Russian retail today, and how to approach this ...
21.07.2020 14458
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning