Rieker
Programmable Demand
03.12.2014 3275

Programmable Demand

U.S. company 20/20 Research introduced a new development: a program that helps to study consumer behavior without leaving the office.

Thorough knowledge of the target audience, the exact profile of each buyer - this is the main task of the retail. This data will allow you to competently build up all sales channels and get the maximum profit. That is why more and more developments have appeared recently, offering to enrich the ordinary retailer with the necessary knowledge. Digital technologies are increasingly penetrating the field of marketing research.

In which direction will the main flow of consumers move, at which shelves will the buyers stop more often, which product to choose and which one to ignore… - all these questions can now be answered long before the store opens.

Market research technology company 20/20 Research has created an entire virtual store. The new development will allow companies to conduct research without leaving the office: the target group will “walk” through the store without getting up from their comfortable chairs.

A computer simulator recreates the interiors of certain retail outlets or simulates non-existent ones that are under development. During the study, participants in the experiment are given one or another introductory task, observing their actions. Thanks to the program, you can simultaneously monitor the respondent's eye movements to determine what attracts his most attention. Thus, the results of such walks through virtual spaces provide unique information on how people behave and react in different conditions and in different places. According to the founder of the developer company Jim Bryson the technology is unique, and its possibilities are endless.

It remains to take a word and wait for a larger application of the program. If everything is exactly as programmers say, a bright future awaits us, in which there will be no erroneous purchases, not popular models and errors in merchandising!

We study the behavior of customers in the virtual space The American company 20/20 Research introduced a new development: a program that helps to study consumer behavior without leaving ...
3.3
5
1
1
Please rate the article
Euro Shoes Exhibition

Materials on the topic

The psychological profile of the sales assistant

If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. Expert SR Evgeny Danchev ...
12.10.2021 857

Extremist buyers. Who are they and how to work with them?

The topic of interaction between the buyer and the seller has been studied since the inception of exchange and commodity-money relations. Today we will talk about a phenomenon that has arisen relatively recently and is a "sore point" in many companies - about purchasing ...
05.10.2021 2013

Instagram content ideas

The topic of filling a commercial profile, it would seem, has already been studied far and wide. At the same time, there are a lot of faceless, similar and boring accounts in the online space. Accidentally getting on such pages, you quickly flip through them, and if suddenly and ...
25.02.2021 6000

How to go from beautiful words about new technologies to the difficult task of mastering them? Life hacks for the introduction of new services for customers of a shoe store

How have digital technologies and innovations already influenced and continue to influence the development of retail in Russia? What new changes can we expect in the next 2-3 years? What innovations are being actively implemented in Russian retail today, and how to approach this ...
21.07.2020 10164

Where to get intrinsic motivation for sales in a period of decline in consumer activity

If you build relationships with sellers only on money, then sooner or later there will come a moment when their performance either decreases sharply or is on the decline. This is especially evident during periods of seasonal decline in sales. In this article, our constant ...
11.03.2020 8552
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning