Loyalty programs often take the form of cumulative discount programs, but this is not something that buyers of luxury goods value, and not at all what allows a luxury retailer to increase their profits.
Luxury shoppers love a special, personalized service, they seek to enjoy the shopping process. Therefore, it is necessary for them to develop loyalty programs based on impressions and memorable experiences.
A guaranteed way to make customers feel special is to make them part of a narrow circle of favorites. Introduce your customers to the latest news before they reach the storefront, provide reviews of new collections, and share insider information. By doing so, you will significantly increase your customer satisfaction from the purchase.
To succeed in this, you need a seller who is able to first start a conversation with the buyer, to maintain this communication. When talking with customers, sellers better understand what goods and bonuses are suitable in order to reward them for their loyalty.
Making the client feel special today is easy thanks to special programs that make it easier to collect and store relevant information about the client and his preferences. This data allows sellers to offer their particular customer favorite brands, preferred colors, style and even size.
When developing a loyalty program, it is worth considering motivating bonuses that can increase the value of the store and goods in the minds of consumers. Among these bonuses can be free parking, customization services, manufacturing of goods to order or access to purchases by appointment. The better the retailer understands its customers, the wider its range of creative ways to reward them for their loyalty.
Luxury brand buyers are interested in status, value, quality and experience. Discounts are low enough on their priority list. A successful loyalty program should be launched in order to further increase sales, presenting customers with bonuses, new products and special collections. This is a profitable scenario for both parties: the buyer receives more impressions when buying, and the retailer receives customer loyalty and greater profit.
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