First, the retailer must know exactly the inventory of each store in the chain. Therefore, the presence of an IT system plays an important role in mastering this technology by a retailer.
“Unfortunately, many retailers do not write off their goods in real time, but at the time of closing the shift. This generates problems with the accuracy of displaying the availability of the product / size on the site in a particular store, he notes. - There are also temporary states of the product when it is not entirely clear whether it will be purchased (for example, if the product is in the fitting room). In the case of a minimum depth of stock on the SKU, we get a high probability of OOS (Out of stock) of a situation when the ordered product is physically already sold or the last unit is defective. At any warehouse complex, such situations happen, and in this case, each store is, in fact, a warehouse, so the probability of error increases in proportion to the size of the retail network. "
Secondly, it’s worth considering the volume of orders: “If we are talking about dozens of orders per day collected in the store, there should not be any additional problems, but if the store is located in a key shopping center and the volume is much larger, this forms the need for the retailer to install additional packing areas for processing orders, the availability of special (dedicated) personnel. ”
In addition, Evgeny Schepelin points out another possible way to organize pick-up of orders for retail customers - from the warehouse of a retailer.
This process is practically no different from a regular home order. Orders are processed and packaged in stock. Then they are consolidated and transferred with sorting (depending on the type of business) to the store for delivery to the customer.
Of the advantages of this option, the expert notes: the possibility of scaling with a sharp increase in order volumes (especially during sales); better order processing (a single packaging standard) and a significantly lower number of OOS (a single inventory - the accuracy of balances on the site) / errors.
However, this system has drawbacks: a limited range (depending on the type of storage - external / own warehouse); more expensive logistics (delivery warehouse - store); a longer period of physical availability of the order to the buyer (delivery time from warehouse to store, store sorting schedule).
“Omni-channel technologies are highly dependent on the legal form of the network. Ideally, when the retail chain has a single legal entity. Other options, one way or another, have risks. Both accounting / tax and personal data risks, ”warns Evgeny Schepelin.
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