New Detsky Mir chain stores appeared in Moscow, St. Petersburg, Omsk, Izhevsk, in the Mines and in the city of Kostanay (Kazakhstan).
In Moscow, a new supermarket for a network of children's goods was opened in the Vegas. Kuntsevo ”(56-th km of Moscow Ring Road). The sales area of the store is 1500 sq. m. The supermarket has become 152 retail chain in the Moscow region.
In St. Petersburg, Detsky Mir opened at the Ski Center. The sales area of the store is 900 sq. m. The supermarket has become 33 retail chain in the Northern capital.
In Omsk, the new Detsky Mir store was launched at the Orange shopping center. The sales area of the store is 900 sq. m. The supermarket has become the fifth retail chain in the city.
In Izhevsk, the opening of the Children's World took place in the Italmas shopping center. The sales area of the store is 1100 sq. m. The supermarket has become the fourth retail outlet in the city.
In the city of Shakhty, Rostov Region, the first Detsky Mir chain store opened. But it is located in the City of the Future shopping center, the sales area of the children's goods supermarket is 1050 sq. m
The second "Children's World" was opened in the city of Kostanay (Republic of Kazakhstan), in
Shopping center Kostanay Plaza. The sales area of the store is 900 sq. m. Detsky Mir stores operate in eight cities of Kazakhstan. The retail chain of children's goods in Kazakhstan already has 14 points.
The Detsky Mir network presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
Group of companies "Detsky Mir" unites the national retail chain of stores "Detsky Mir", the chain of stores "ELC", online stores "Detsky Mir" and "ELC". As of June 30, 2017, the Detsky Mir chain of stores is represented by 488 stores in Russia and Kazakhstan, located in 173 cities of Russia and 8 cities of Kazakhstan, the ELC chain is represented by 40 stores in Russia. The total sales area of the group's stores is 604 thousand square meters.
According to the audited IFRS data, for 2016 the Group’s revenue amounted to 79,5 billion rubles, adjusted EBITDA amounted to 8,2 billion rubles, and adjusted earnings for the year amounted to 3,8 billion rubles.
Shareholders of the Company: PJSC AFK Sistema - 52,10%; Russian-Chinese Investment Fund (RCIF) - 14,03%; other shareholders holding less than 5% of the shares - 33,87%.