Flagship Timberland opened in street retail format in Moscow
17.11.2017 4110

Flagship Timberland opened in street retail format in Moscow

On November 9, in the center of Moscow, on Strastnoy Boulevard, a new flagship store of the American brand of shoes, clothes and accessories Timberland was opened. The sales area of ​​the store is 72 square meters. meter.

The new store features classic brand models and the current fall-winter 2017/18 collection. Also in the flagship Timberland will be sold models of collaborations and shoes released in a limited edition, all that is available for purchase in Russia.

The store has a Timberland Cobbler Station shoe customization workshop. In the first month of opening on weekends in the workshop, invited artists, at the request of customers, hand-painted this or that pattern on new shoes.

And by the end of the year, the Timberland Cobbler Station will be equipped with equipment that will allow you to apply initials and small drawings to shoes with a laser. The service will be provided to customers free of charge.

Representatives of the brand note that the choice of the street retail format for the new Moscow Timberland store is not accidental - the trend of shopping returning to the street retail format, when large international brands open flagship stores in the center, in walking areas and iconic places of the city, is planned for next year the opening of several new outlets, including the opening of the flagship in the format of street retail in St. Petersburg.

Currently, Timberland branded retail in Russia has 16 stores in Moscow, 3 in St. Petersburg, 2 in Yekaterinburg, and one in Rostov-on-Don. Two brand outlets operate in Moscow and St. Petersburg.

Timberland - a brand of shoes, clothes and accessories in the outdoor segment. The brand is known worldwide for its yellow boots, which entered the brand’s collections in 1973. Today, the Timberland brand dresses customers upside down, offering them a variety of collections that reflect the brand’s rich heritage in craftsmanship, functionality and style. Timberland introduces Timberland® and Timberland Boot Company® trademarks, as well as Timberland PRO® work clothes and shoes.

On November 9, in the center of Moscow, on Strastnoy Boulevard, a new flagship store of the American brand of footwear, clothing and accessories Timberland was opened. The trade area of ​​the store is 72 sq. ...

Latest News

LIMÉ opened a flagship in a mansion on Kuznetsky Most

The flagship store of Russian clothing retail LIMÉ opened on five floors of an old mansion built in 1903 on Kuznetsky Most Street in Moscow. The store occupied the space of the former Nike flagship. And even earlier in the 1940s. Here…
23.07.2024 64

Rendez-Vous launched cross-promotion with Ile de Beaute

Russian shoe retailer Rendez-Vous continues to launch cross-promotions with different companies from the retail sector. One of Rendez-Vous’s regular partners is the cosmetic chain “Ile de Beaute.” Two brands...
23.07.2024 90

Tom Ford changes creative director

Peter Hawkings, Tom Ford's longtime deputy who took over as the brand's creative director in 2023, has left the business, BOF writes, citing a statement from the Estée Lauder company. A successor will be announced in the "near future" -...
22.07.2024 252

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 271

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 385
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning