Flagship Timberland opened in street retail format in Moscow
17.11.2017 4110

Flagship Timberland opened in street retail format in Moscow

On November 9, in the center of Moscow, on Strastnoy Boulevard, a new flagship store of the American brand of shoes, clothes and accessories Timberland was opened. The sales area of ​​the store is 72 square meters. meter.


The new store features classic brand models and the current fall-winter 2017/18 collection. Also in the flagship Timberland will be sold models of collaborations and shoes released in a limited edition, all that is available for purchase in Russia.

The store has a Timberland Cobbler Station shoe customization workshop. In the first month of opening on weekends in the workshop, invited artists, at the request of customers, hand-painted this or that pattern on new shoes.

And by the end of the year, the Timberland Cobbler Station will be equipped with equipment that will allow you to apply initials and small drawings to shoes with a laser. The service will be provided to customers free of charge.


Representatives of the brand note that the choice of the street retail format for the new Moscow Timberland store is not accidental - the trend of shopping returning to the street retail format, when large international brands open flagship stores in the center, in walking areas and iconic places of the city, is planned for next year the opening of several new outlets, including the opening of the flagship in the format of street retail in St. Petersburg.

Currently, Timberland branded retail in Russia has 16 stores in Moscow, 3 in St. Petersburg, 2 in Yekaterinburg, and one in Rostov-on-Don. Two brand outlets operate in Moscow and St. Petersburg.

Timberland - a brand of shoes, clothes and accessories in the outdoor segment. The brand is known worldwide for its yellow boots, which entered the brand’s collections in 1973. Today, the Timberland brand dresses customers upside down, offering them a variety of collections that reflect the brand’s rich heritage in craftsmanship, functionality and style. Timberland introduces Timberland® and Timberland Boot Company® trademarks, as well as Timberland PRO® work clothes and shoes.

On November 9, in the center of Moscow, on Strastnoy Boulevard, a new flagship store of the American brand of footwear, clothing and accessories Timberland was opened. The trade area of ​​the store is 72 sq. ...
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