For six months 2017 in the chain of company stores "Unichel" appeared 25 new shoe stores. By the end of the year, the number of new discoveries may increase three times.
If in previous years Unichel traditionally opened 20-30 of new stores, then this year the figure will triple, ”the company said. In the past few months, brand stores appeared in six regions of the country: Vologda Oblast, Arkhangelsk, Astrakhan, Syktyvkar, Yakutsk, Saratov. The first store in St. Petersburg is preparing to open. The development of the retail network in Moscow continues.
There are 536 branded stores operating under the Unichel brand, including 45 in Kazakhstan. Now the first shoe salon in Almaty is being prepared for opening. The Unicel network is developing through franchising. The mono-brand footwear retail presents shoes of the middle price segment, which are produced at the Unichel factory in Chelyabinsk, as well as at the company's own production sites in Orenburg and Zlatoust. This year, Unicel is also going to start selling footwear online.