Exterior view of the Birkenstock pop-up store in the space of Andreas Murkudis in Berlin, photo: Vogue.com
Birkenstock launches a new project - a series of pop-up stores
The first opens today in Berlin. The new pop-up concept is called the Birkenstock Box, it is a transport container redesigned by architect Gonzeles Haas. It is assumed that the pop-up (that is, temporary) Birkenstock Box store will move to different cities in the world, writes Vogue.com
The first pop-up Birkenstock store in Berlin opens in the space of the Andreas Murkudis concept store. He will work from 7 to 22 on July, and will capture the period of Berlin Fashion Week, then on July 25 will move to the Bikini store in Berlin, and in August he will leave for the USA.
In the Murkudis store, a container made of metal and glass is installed outside. In this pop-up space, in addition to the main collection of the brand, two new Birkenstock sandal models will be presented, which were developed with the direct participation of Andreas Murkudis himself. These models will be sold only in the Murkudis store and in the online store of the German brand. Murkudis worked on updating the appearance of the iconic Birkenstock - Arizona model, making her silhouette even more streamlined, and introduced a modernized version of sandals in swamp green and black.
Birkenstock Orthopädie GmbH & Co. KG Is a footwear manufacturer headquartered in Neustadt, Germany. The company sells sandals and other footwear under the Birkenstock brand, which are known for their contoured and rubber insoles that follow the shape of the foot. The history of the Birkenstock brand began in 1774; the shoemaker Johann Adam Birkenstock is considered its founder. In 1897, the founder's great-great-grandson, Konrad Birkenstock, developed the first contoured insole for custom-made footwear. In 1967, American Margot Fraser, while on a trip to Germany, admired the comfort of the brand's sandals, and founded a trading company in California - Birkenstock Footprint Sandals, Inc. , in 2005 it was renamed Birkenstock Distribution USA, Inc. and until 2007 remained the exclusive importer and distributor of Birkenstock products in the USA, until the American trading house was acquired by the founders and owners of the Birkenstock Orthopädie GmbH & Co. At the beginning, the brand's sandals were to the taste of young people, later they were loved by hippies. And now Birkenstock sandals and boots are quite popular among both men and women.
The first opens today in Berlin. The new pop-up concept is called the Birkenstock Box, it is a transport container redesigned by architect Gonzeles Haas. It is assumed that…
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Shoe factories in Russia are closing one after another
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Online and offline - eternal battle or cooperation?
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
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Service and Marketing Tips in Fashion Retail
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Louis Vuitton opens a new factory in Italy
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Sales through marketplaces. Growth points and pitfalls
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Turkish brand Vaneda on Euro Shoes
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Why is it so important to work with customer reviews, analyze them and use them in your work?
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We are ready for active development in the Russian market
Friedrich Naumann, CEO of the Tamaris brand, told Shoes Report about the company’s ambitious plans, business development in Russia and expansion of the retail network, and also shared details about new collections and launches.
Current techniques in lighting a shoe store
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For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Shoe educational program: what shoe soles are made of
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Sales of shoes and accessories: effective techniques for business rhetoric
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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