German footwear manufacturer Josef Siebel has announced that it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name from the autumn-winter 2024 season, writes Worldfootwear.com.
“In difficult times, you need to stick together,” said Andreas Garnier, head of sales at Josef Siebel. “End consumers are overwhelmed with messages and interpretations, which leads to uncertainty and ultimately reduced sales for our customers. Consolidation in brand development strategy will ensure clear communication and, therefore, allow customers to more easily navigate when choosing a product.”
In other words, the Josef Seibel brand will include the Romika, Westland and Gerry Weber brands, and all products will be divided into different segments: Iconic - sandals with a deep insole, 100% made in Germany; iGoDynamic - models that increase running comfort through the use of MultiFit technology; Josef Seibel - functional shoes made of genuine leather; Son - "Spirit of Nature", combining elements of style with recognizable production expertise; and Relax - shoes for home and leisure in the tradition of the old brands Romika and Westland.
The company's managing director, Franziska Seibel, emphasized that “a unified image strengthens the brand's presence in retail, as well as the perception of the Josef Seibel brand as a whole.” Additionally, the move is expected to bring "economic benefits" to retail partners. “Dealing with just one supplier, just one account consultant, and receiving just one invoice simplifies the order-to-cash process, saving time and money,” she concluded.