UGG Australia has announced a partnership with Tom Brady, an NFL star, a New England Patriots player, as well as the husband of Brazilian supermodel Gisele Bundchen. The footballer will be the face of the first advertising campaign for the UGG Australia men's line, starting with the new fall-winter 2011 season. The cooperation of the three-time American Football League Super Bowl champion with a well-known brand will last several years and will touch on the lines of everyday shoes, outerwear and accessories.
“This contract opens a new page for UGG Australia, and the choice of Tom Brady as the face of the first advertising campaign seems to us ideal,” says Angel Martinez, Chairman of the Board of the Corporation and CEO of Deckers Outdoor. “Brady is the embodiment of the current laid-back style that is characteristic of all our collections, he is the standard player on the field and the standard of style outside of him.”
Since the 1978 of the year, when Australian Brian Smith first introduced high-quality sheepleather boots in the United States, UGG Australia has significantly expanded its range. Today, the men's line is represented by a diverse collection of home and casual shoes, outerwear and a line of accessories for men.
The history of the UGG Australia brand began in the 1978 year when Brian Smith, a surfer from Australia, brought sheepleather shoes to America. A new stage in the development of the brand began in 1998, when the UGG Australia brand was bought by the American company Deckers and began its successful development in the USA. Thanks to further rapid development, the UGG Australia brand received the “Brand of the Year” title in the USA in the 1998 year and took a place alongside the world's best luxury brands.
In March 2010 of the year, the UGG Australia brand was recognized as the brand of the year in the UK and received the prestigious Drapes Footwear Awards.