Stores with foreign names operating in Russia will be required to issue their signs and product names in Russian. The corresponding bill is being prepared by United Russia. Violators will be forced to pay a higher tax.
In the opinion of United Russia, a foreign name is a publicity stunt that has been used to catch buyers since Soviet times. According to them, research shows that consumers are still more "bite" on "beautiful overseas words." Few Russians will agree to buy clothes under the brand of a knitwear factory from a provincial Russian city, but with great pleasure they will purchase products from the same factory, but with an Italian or French name.
In an interview with the Izvestia newspaper, Deputy Yevgeny Fedorov said: “We are planning to introduce taxation for Russian companies using foreign words in the names of goods. The tax itself will be symbolic: 1% or a fraction of a percent. But it will point to the privilege of our companies, who find suitable Russian words in the names of their products. "