FASHION HOUSE Outlet Center Moscow opened the door
FASHION HOUSE Group finally held the official opening ceremony of the FASHION HOUSE Outlet Center Moscow, the first gated outlet center in Russia. According to the plan, the outlet was supposed to open on May 30. According to the official version, the change in the launch date of Fashion House Outlet Center Moscow was due to the fact that tenants needed more time to decorate their units.
FASHION HOUSE Outlet Center Moscow is located 12 km from MKAD, next to the Sheremetyevo International Airport on Leningradskoye Shosse (M10), which connects Moscow and St. Petersburg. The coverage area of the outlet center is 13,4 million people, the leasable area of the outlet center is more than 28 thousand square meters, parking is designed for more than 1800 parking spaces.
FASHION HOUSE Outlet Center Moscow focuses on prestigious international and Russian fashion brands. On the one hand, the outlet will present attractive, non-conformist examples of designer clothes and shoes for young people, on the other hand, middle-aged and older buyers will also be able to evaluate the quality of products of both new and already established brands. The trend towards an active lifestyle in Russia is reflected in the strong position of sports brands.
Among the tenants at the FASHION HOUSE Outlet Center are shoe brands such as Nike, Puma, Adidas, Carlo Pazolini, Baldinini, No One, Respect, Mascotte, Fabi, Lacoste and Econika, whose store has been operating in the outlet since September 2012.
FASHION HOUSE Group finally held the official opening ceremony of the FASHION HOUSE Outlet Center Moscow, the first gated outlet center in Russia. According to the plan, the outlet was supposed to open ...
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The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Rendez-Vous has relaunched its wholesale business
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Euro Shoes starts on February 18th in Moscow!
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
The young and ambitious Spanish brand of women's footwear JOSE SAENZ will present its collection for the first time at the international footwear exhibition Euro Shoes in Moscow.
Euro Shoes@CAF will be held in Almaty from March 10 to 12
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How to Conduct an Effective Strategy Session for a Shoe Business?
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The 35th Euro Shoes exhibition took place in Moscow!
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Shoe factories in Russia are closing one after another
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Sales through marketplaces. Growth points and pitfalls
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
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How to differentiate yourself from competitors and earn more?
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What decorative items can be used as retail equipment to effectively present shoes and bags?
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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