BayRu, the largest e-commerce operator, has shared summer sales statistics at eBay and Amazon overseas. It turns out that through the Internet, Russian buyers most often order auto parts, clothing and computer equipment. Even among online purchases, hair loss and echo sounders for fishing are popular.
The second place in the ranking of the most popular products in the summer of 2011 is occupied by the category “Clothing, shoes and accessories”, which includes fashionable Timberland boots, Calvin Klein underwear and sportswear by Ralph Lauren. In the period from July to August, 8 units of goods from this category were sold, which amounted to 384% of the total number of orders.
It is noteworthy that Russian online buyers ordered exactly 999 Barbie dolls in July and August. This represents approximately 1,8% of all purchases made through the BayRu website over the summer. According to company experts, such statistics explain the desire of parents to surprise their young schoolgirls on Knowledge Day.