Rieker
Kotofey will control the use of its trademark
22.09.2011 3509

Kotofey will control the use of its trademark

Yegoryevsk-Obuv informs about its intention to track and suppress unauthorized use of the Kotofey trademark.

The factory management intends to conclude agreements regulating legal relations between the manufacturer - owner of the Kotofey trademark and sellers - company stores throughout Russia. Representatives of Yegoryevsk-Obuv explain that the new document provides the right to use a trademark, sets the standards for TM Kotofey brand stores, gives them priority in providing goods and excludes the possibility of selling positions of other brands for them. Only after the conclusion of such an agreement the store becomes branded and can use the brand name and logo in its name. Kotofey, in turn, guarantees the support of the company network by organizing advertising events, providing advertising and POS materials, and conducting training for store employees.

The manufacturer of popular children's shoes plans to expand the network of branded stores TM “Kotofey”. Now there are more than 70. In the future, the number will increase to 200.

However, the desire to develop and expand the network of company stores does not mean infringement of the rights and interests of representatives of other distribution channels, the factory said. Multi-brand stores, in the assortment of which there are Kotofey shoes, also have the right to use promotional products with the image of a trademark for external and internal design, but the name of the store in this case should be different from the name of the brand. The measures taken will help protect the trademark from misuse.

Egorievsk-Obuv informs about its intention to track and prevent unauthorized use of the trademark ...
2.93
5
1
1
Rating

Latest News

Gigi Hadid Appears in Boss Campaign

American supermodel Gigi Hadid presented a new collection of the German fashion brand Boss. In the campaign photo, Hadid is dressed in a black loose-fitting pantsuit, on the model's feet are black sandals from the brand's new women's spring collection ...
27.01.2023 138

Ermenegildo Zegna Group reports 2022% revenue growth in 15,5

Italian group Ermenegildo Zegna ended 2022 with a 15,5% increase in revenue, although business results were impacted by anti-covid restrictions in the Bolshoi…
26.01.2023 312

In the new Coccinelle advertising campaign - Italy, femininity and the scent of the night

The new advertising campaign of the Italian brand of bags and accessories Coccinelle, #ALLABOUTUS is the third joint project of photographer Giampaolo Sgura and one of the most influential people in the fashion world, a freelance editor and creative director…
26.01.2023 350

Kotofey is going to open about 40 new stores in 2023

The brand of children's shoes and clothes "Kotofey" continues the active development of its retail network and enters foreign markets. In 2022, 24 new stores opened under the Kotofey brand, including the first outlets in Belarus. In 2023…
25.01.2023 312

In 2022, 13 new brands appeared on the St. Petersburg market

The activity of retailers in terms of launching new stores in St. Petersburg last year remained at the level of 2021. According to the estimates of the consulting company Nikoliers, about 150 stores have opened in the city's shopping centers, and almost ...
24.01.2023 457
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning