shoesstar
Kotofey will control the use of its trademark
22.09.2011 2602

Kotofey will control the use of its trademark

Egorievsk-Obuv announces its intention to track and prevent unauthorized use of the Kotofey trademark.

The factory management intends to conclude agreements regulating legal relations between the manufacturer - owner of the Kotofey trademark and sellers - company stores throughout Russia. Representatives of Yegoryevsk-Obuv explain that the new document provides the right to use a trademark, sets the standards for TM Kotofey brand stores, gives them priority in providing goods and excludes the possibility of selling positions of other brands for them. Only after the conclusion of such an agreement the store becomes branded and can use the brand name and logo in its name. Kotofey, in turn, guarantees the support of the company network by organizing advertising events, providing advertising and POS materials, and conducting training for store employees.

The manufacturer of popular children's shoes plans to expand the network of branded stores TM “Kotofey”. Now there are more than 70. In the future, the number will increase to 200.

However, the desire to develop and expand the network of company stores does not mean infringement of the rights and interests of representatives of other distribution channels, the factory said. Multi-brand stores, in the assortment of which there are Kotofey shoes, also have the right to use promotional products with the image of a trademark for external and internal design, but the name of the store in this case should be different from the name of the brand. The measures taken will help protect the trademark from misuse.

Egorievsk-Obuv announces its intention to track and prevent unauthorized use of the Kotofey trademark.
2.93
5
1
1
Rating
Midinblu

Latest News

Fashion Consulting Group predicts a radical reduction in turnover in the fashion retail market

According to Anush Gasparyan, Commercial Director of Fashion Consulting Group, as a result of the pandemic, the range of fall in the fashion market in Russia may range from 25% to 40%. This will largely depend on the situation in the second half of the year.
30.09.2020 76

Repetition of quarantine could be fatal for about 40% of Russian companies

According to a study by the Rabota.ru service, about 39% of Russian companies believe that they will not survive in the event of the introduction of repeated severe restrictive measures due to the spread of the coronavirus, - writes RBC.
29.09.2020 83

The New Fashion Industry Forum Beinopen will be held online in October

Forum of the new fashion industry Beinopen: about the future of the ecosystem of fashion, light industry and retail. This year, the event will be held entirely online for the first time.
29.09.2020 89

Vintage and futurism meet in the new Salvatore Ferragamo shoe collection

For the Italian luxury brand Salvatore Ferragamo's new Spring / Summer'21 collection, creative director Paul Edru drew inspiration from Alfred Hitchcock's thrilling films. And the most cinematic part of the collection is shoes, ...
29.09.2020 202

Vivienne Westwood and Asics project continues

The updated version of the Asics Gel Kayano 26 in collaboration with Vivienne Westwood went on sale on September 28. The model is distinguished by the presence of a mesh that completely covers the knitted upper of the shoe and is regulated by a special fastener.
28.09.2020 212
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning