KupiVIP Holding announced the merger of its portals into one. The united platform of the online store will begin work on November 10. It will simultaneously feature more than 2000 brands.
“We have made a decision to consolidate all the existing projects of the holding and unite them under the brand with the greatest recognition and consumer confidence - KupiVIP.ru,” said Vladimir Kholyaznikov, General Director of the holding. - Therefore, today we combine all minor projects (Shoptime, KupiLuxe, Children's clothing, Private Label, Size +, KupiVIP Germany) and open them in separate sections on KupiVIP.ru. This approach allows us to concentrate the attention of buyers in one place and achieve greater operational and financial efficiency. "
According to Kolyaznikov, as part of the development strategy for 2015-2017, the online store KupiVIP.ru plans to become a platform that directly connects fashion brands, global retailers, clothing and footwear manufacturers from most Western countries with Russian consumers. “After personalizing the catalog and changing the navigation system, people will see both sale-promotions and a permanent assortment at favorable prices,” he said. “As a result of the transformations, consumers will have convenient access to brands through one platform, and suppliers will have a single platform with a high level of trust in the KupiVIP brand, direct access to Russian buyers and European service.”