One of the leading online stores selling clothes, shoes and accessories in Russia Lamoda.ru won a tender for organizing online sales of goods with the symbols of the World Cup, which will be held in Russia in 2018 year.
Lamoda and FIFA's global e-commerce rights holder Sports Endeavors Inc. signed an agreement under which Lamoda.ru becomes the official FIFA online store for the 2018 World Cup. The store will sell uniforms of national teams, clothes, shoes with the 2018 World Cup logo, accessories, soccer balls.
As we wrote earlier, the Zenden Group has also recently signed an agreement to sell the official products of the 2018 FIFA World Cup. The first batch of sneakers with the 2018 World Cup logo will appear in the 16-store Zenden shoe retail already in December.