Analysts in the advertising market, in particular, experts from L2, note that more and more companies are moving their marketing strategies to the Instagram platform, preferring it to Facebook.
Given the recent changes in the formation of news feeds on the social network Facebook, a change in the course of priorities has become the expected decision of marketers. Recall that at the moment, a post on Facebook will receive wide coverage if you pay for its placement, otherwise it will only be visible for a while until a certain number of views are set. Instagram has not yet implemented similar technologies, so its coverage looks much more attractive.
L2 specialists investigated the activity of more than 250 brands. It turned out that in the last quarter of last year, 9,3 branded posts appeared on Instagram weekly, and only 7,5 a year earlier. At the same time, activity on Facebook has noticeably decreased over the specified period.