Rieker
Michelin will go in for shoes
05.12.2014 4370

Michelin will go in for shoes

Michelin will move from famous tires to shoes. At present, it is teaming up with the Chinese industrial group Jihua to produce 50 million rubber soles for sports shoes of various types: from running shoes and cycling shoes to motorcycle shoes and trekking boots.

The cooperation agreement also includes JV International, an Italian company with offices in Verona and Tavernerio, controlled by the Jihua group. With the help of the resources of this company, Michelin and Jihua will jointly enter the global sports footwear market, with a total volume of about 200 million euros. The groups set themselves the goal of winning 10% in five years.

The Michelin logo will stand on jointly produced soles, and it is the French company that will be promoting the new product. The Jihua Group will provide its production facilities, while JV will be responsible for marketing and design, which will develop soles in direct contact with customers.

It is known that the general idea of ​​the design of a new product will resonate with the famous Michelin tires, in addition, the French company will provide a number of its innovative technologies and materials.

Michelin will move from famous tires to shoes. Currently, it is teaming up with Jihua China Industrial Group to produce 50 million rubber soles for sports shoes ...
5
1
Rating

Latest News

Golden Goose is preparing to go public

Private equity firm Permira, owner of the Golden Goose sneakers, is preparing to launch an IPO on the Milan Stock Exchange in the first half of 2024. The company's valuation will be around 3 billion euros. In 2020, the Permira fund bought...
04.12.2023 106

EKONIKA presented a festive collection

For the New Year and Christmas holidays, the EKONIKA shoe brand presented a special collection of shoes, bags and accessories. The main design elements of the festive capsule were rhinestones, mesh and bows. And the main colors are black and...
03.12.2023 94

BRICS + Fashion Summit takes place in Moscow

The international forum BRICS + Fashion Summit is taking place these days in Moscow. As part of the forum, from December 28 to 2, a b2b showroom is operating at the Zaryadye MKZ on the territory of Zaryadye Park, which presents Russian clothing brands,…
01.12.2023 368

McKinsey identifies 10 macro trends in fashion for 2024

The annual report of the global consulting company McKinsey& Company, compiled in collaboration with the Business of Fashion publication “The State of Fashion,” highlighted ten macrotrends that will influence the state of the fashion segment and fashion...
30.11.2023 601

"Honest Sign" recorded a 15% increase in shoe prices in 2023

According to the state labeling system “Honest Sign”, average prices for shoes in Russia increased by 15% over the year: in October 2023, the average price of a pair of shoes was 3 rubles, and in the same period in 274 – 2022...
30.11.2023 484
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning