The Ural distributor "Mila" - wholesale footwear "decided to promote its online store independently.
Mila argued the refusal of the services of companies to promote sites by the fact that the latter, trying to please customers, resort to gray working methods: buying links, studying and robotizing the behavioral factor, creating search engine spam content.
“At the initial stage of development,“ Mila ”used the services of promoters and paid them a lot of money, for which, with an enviable frequency, she received sites from the search results. At the same time, none of the performers could really explain the reason for what happened. Our ban on the use of gray promotion schemes was not heard. In order to justify and quickly return sites to the ranking places, the purchase of links continued. We were forced to refuse such services, nevertheless, we still observe traces of gray promotion methods, ”the Mila representatives comment.
Currently, the company believes that promoting a wholesale online store requires “good programmers who regularly follow the recommendations of search engines and optimize the site, a pr-manager who writes news and articles about the life of the company for people, not search engines, and an ideologist is a person who determines the structure of an Internet site. "