Soho
Mila struggles with gray website promotion schemes
28.03.2014 4718

Mila struggles with gray website promotion schemes

The Ural distributor "Mila" - wholesale footwear "decided to promote its online store independently.

Mila argued the refusal of the services of companies to promote sites by the fact that the latter, trying to please customers, resort to gray working methods: buying links, studying and robotizing the behavioral factor, creating search engine spam content.

“At the initial stage of development,“ Mila ”used the services of promoters and paid them a lot of money, for which, with an enviable frequency, she received sites from the search results. At the same time, none of the performers could really explain the reason for what happened. Our ban on the use of gray promotion schemes was not heard. In order to justify and quickly return sites to the ranking places, the purchase of links continued. We were forced to refuse such services, nevertheless, we still observe traces of gray promotion methods, ”the Mila representatives comment.

Currently, the company believes that promoting a wholesale online store requires “good programmers who regularly follow the recommendations of search engines and optimize the site, a pr-manager who writes news and articles about the life of the company for people, not search engines, and an ideologist is a person who determines the structure of an Internet site. "

The Ural distributor "Mila" - wholesale footwear "decided to promote its online store ...
5
1
Rating

Latest News

Salvatore Ferragamo changed the logo

The Italian luxury shoe and accessories brand Salvatore Ferragamo, following the latest trend of high fashion houses, has shortened its name, leaving only the name of its founder in the logo…
23.09.2022 198

Geox presented a new collection at Milan Fashion Week

The Italian brand Geox, known for its technological "breathable shoes", continues to develop and strengthen the direction of elegant shoes in design. In the women's collection of the spring-summer 2023 season, which was presented at Milan Fashion Week,…
23.09.2022 195

The largest department store of Russian designers SLAVA will open in Samara

The SLAVA department store will open in Samara on September 24 and will occupy the premises of the Bershka store, a brand that has stopped trading in Russia. On an area of ​​1 sq. meters, collections of fashionable Russian brands from different regions will be presented ...
22.09.2022 292

ECCO opened a pop-up store in Tsvetnoy department store

The new pop-up space of the Danish shoe brand ECCO in the Moscow department store Tsvetnoy presents a collection of bags and accessories Ecco Leather Goods. The pop-up shop will be open until 5…
21.09.2022 222

Prada buys stake in Tuscan tannery Superior

Italian luxury holding Prada Group has announced the acquisition of a 43,65% stake in the Tuscan tannery Superior, which specializes in the processing of calfleather. The transaction amount is...
21.09.2022 387
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning