The company "Mila" - Wholesale Shoes "received an increase in sales in the first four months of 2012. The volume of supplies to retail stores by the Ural distributor increased by 7% compared to the same period last year.
This dynamics indicates that the footwear market is coming out of stagnation, which means that growth will continue. So TM "Kotofey", whose sales at the beginning of 2012 showed a stable lag of 10%, is currently showing a stable plus 10%, which is an undoubted achievement. In addition, TM "Parizhskaya Kommuna" has good indicators - an increase in sales by 15%. However, at the same time, the total volumes are significantly inferior to "Kotofey" due to the lower starting base.
The positive dynamics is also associated with the appearance of new brands in Mila's assortment. Among them were children's footwear of TM "Antelope" wholesale, sales of which exceeded all expectations and amounted to 45 thousand pairs instead of 20 planned for the first half of 2012, as well as TM "Eco-Tex" ("Zebra"), which began production in 2011 Tuchkovskaya Shoe Factory. Since the beginning of the year, the Ural wholesaler has sold more than 10 thousand pairs of textile sneakers, half-shoes and sneakers of this brand. “Such a high dynamics of sales instills confidence in the market capacity, sufficient for the release of new brands,” said Alexander Borodin, manager of Mila - wholesale footwear.