German shoe brand Deichmann in support of the summer collection launches the fashion virus virus global campaign.
The campaign was based on a mini-film shot in December 2015 of the year in Cape Town, South Africa. The film is already being shown in Russian cinemas, as well as on YouTube, on VK, Facebook and Instagram. The key models of the collection that became the "heroes" of this film are presented in all stores of the brand, including Russian ones, and are marked with a special sticker.
Recall that Deichmann is a leading shoe brand in the German and European markets. Deichmann chain is 3600 stores in 24 countries of the world.