The fall of Yegoryevsk Obuv, with the support of the Ural distributor Mila - Wholesale Shoes and the creative group RA Voskhod, launched an advertising campaign for the Kotofey children's shoe brand in Yekaterinburg and Chelyabinsk. The objectives of the campaign in the two Ural cities have some differences. In Yekaterinburg, the fame of TM “Kotofey” reached a maximum of 90%, so advertising messages here are supportive in nature and are designed to remind customers of an already familiar brand. Promotion in Chelyabinsk is aimed at increasing fame, where Kotofey is inferior to Unichel and so far is in second place in terms of fame and purchase.
The main channels of communication with the target audience are television, Internet and outdoor advertising. Over the course of several autumn months, residents of Yekaterinburg and Chelyabinsk will see the videos "Caution, ice!" and "Laces" made in the form of colorful cartoons. Street billboards and internet banners also continue this theme.
“The advertising campaign“ Kotofey ”has become a regular one and is carried out twice a year. The result is always visible. All links in the distribution chain feel the positive effect. In Yekaterinburg and Chelyabinsk they do not wear a single trademark as much as they wear the TM "Kotofey". The difference is dozens of times and this is a considerable merit of advertising ", - said the manager of Mila - wholesale shoes" Alexander Borodin.
Advertising
Advertising LLC "Global Shoes" INN 7710961530 erid: LjN8JzKPK
The fall of Yegoryevsk Obuv, with the support of the Ural distributor Mila - Wholesale Shoes and the creative group RA Voskhod, launched an advertising campaign for the Kotofey children's shoe brand in ...
With LVMH recently reporting a 2024% drop in revenue for the first quarter of 2 due to overall stagnation in the luxury market, Italian fashion house Brunello Cucinelli has bucked the trend. IN…
Russian online retailer Lamoda presented the first collection of its own women's clothing brand NUME. Exclusively on the Lamoda online platform under the NUME brand, about 90 items for women’s wardrobe are offered -…
The multi-brand boutique ST-JAMES, managed by a major player in the Russian fashion market, the Jamilco company, celebrates its 20th anniversary this year. A number of shoe and clothing brands represented in the boutique have prepared special…
Fashion house Balenciaga debuted the 10XL sneaker during its fall 2024 runway show in Los Angeles back in December. At the time of the show, the first two color schemes of the new model were available for pre-order, which deliberately surprised...
Bape and Adidas have been collaborating for over 20 years and are debuting an all-new collaborative sneaker silhouette for the first time. Adidas N Bape is created in the spirit of skate culture of the early 00s and has some similarities with the Adidas Campus XNUMXs model,…