The main channels of communication with the target audience are television, the Internet and outdoor advertising. Over the course of several autumn months, residents of Yekaterinburg and Chelyabinsk will see videos “Caution, ice!” And “Laces” made in the form of colorful cartoons that have already been fond of past campaigns. Street billboards and online banners also continue this theme.
“The advertising campaign“ Kotofey ”has become regular and is held twice a year. The result is always visible. A positive effect is felt by all links of the distribution chain. In Yekaterinburg and Chelyabinsk, they do not bear a single brand as much as they carry the Kotofey TM. The difference is dozens of times and this is a considerable merit of advertising, ”said Alexander Borodin, manager of Mila - wholesale shoes.