New Kotofey Campaign
The fall of Yegoryevsk Obuv, with the support of the Ural distributor Mila - Wholesale Shoes and the creative group RA Voskhod, launched an advertising campaign for the Kotofey children's shoe brand in Yekaterinburg and Chelyabinsk. The objectives of the campaign in the two Ural cities have some differences. In Yekaterinburg, the fame of TM “Kotofey” reached a maximum of 90%, so advertising messages here are supportive in nature and are designed to remind customers of an already familiar brand. Promotion in Chelyabinsk is aimed at increasing fame, where Kotofey is inferior to Unichel and so far is in second place in terms of fame and purchase.
The main channels of communication with the target audience are television, Internet and outdoor advertising. Over the course of several autumn months, residents of Yekaterinburg and Chelyabinsk will see the videos "Caution, ice!" and "Laces" made in the form of colorful cartoons. Street billboards and internet banners also continue this theme.
“The advertising campaign“ Kotofey ”has become a regular one and is carried out twice a year. The result is always visible. All links in the distribution chain feel the positive effect. In Yekaterinburg and Chelyabinsk they do not wear a single trademark as much as they wear the TM "Kotofey". The difference is dozens of times and this is a considerable merit of advertising ", - said the manager of Mila - wholesale shoes" Alexander Borodin.
The fall of Yegoryevsk Obuv, with the support of the Ural distributor Mila - Wholesale Shoes and the creative group RA Voskhod, launched an advertising campaign for the Kotofey children's shoe brand in ...
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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