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New Kotofey Campaign
10.10.2012 1980

New Kotofey Campaign

The fall of Yegoryevsk Obuv, with the support of the Ural distributor Mila - Wholesale Shoes and the creative group RA Voskhod, launched an advertising campaign for the Kotofey children's shoe brand in Yekaterinburg and Chelyabinsk. The objectives of the campaign in the two Ural cities have some differences. In Yekaterinburg, the fame of TM “Kotofey” reached its maximum and amounts to 90%, therefore, advertising messages here are supportive in nature and are designed to remind customers of an already familiar brand. Promotion in Chelyabinsk is aimed at increasing fame, where Kotofey is inferior to Unichel and so far is in second place in terms of fame and purchase.

The main channels of communication with the target audience are television, the Internet and outdoor advertising. Over the course of several autumn months, residents of Yekaterinburg and Chelyabinsk will see videos “Caution, ice!” And “Laces” made in the form of colorful cartoons that have already been fond of past campaigns. Street billboards and online banners also continue this theme.

“The advertising campaign“ Kotofey ”has become regular and is held twice a year. The result is always visible. A positive effect is felt by all links of the distribution chain. In Yekaterinburg and Chelyabinsk, they do not bear a single brand as much as they carry the Kotofey TM. The difference is dozens of times and this is a considerable merit of advertising, ”said Alexander Borodin, manager of Mila - wholesale shoes.

The fall of Yegoryevsk Obuv, with the support of the Ural distributor Mila - Wholesale Shoes and the creative group RA Voskhod, launched an advertising campaign for the Kotofey children's shoe brand in ...
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