The main channels of communication with the target audience are television, Internet and outdoor advertising. Over the course of several autumn months, residents of Yekaterinburg and Chelyabinsk will see the videos "Caution, ice!" and "Laces" made in the form of colorful cartoons. Street billboards and internet banners also continue this theme.
“The advertising campaign“ Kotofey ”has become a regular one and is carried out twice a year. The result is always visible. All links in the distribution chain feel the positive effect. In Yekaterinburg and Chelyabinsk they do not wear a single trademark as much as they wear the TM "Kotofey". The difference is dozens of times and this is a considerable merit of advertising ", - said the manager of Mila - wholesale shoes" Alexander Borodin.