German shoe brand Birkenstock has announced the start of operations at its new factory in north-eastern Germany, near Pasewalk. The enterprise was put into operation just 17 months after the start of construction, writes Worldfootwear.com.
The new Birkenstock production complex is located in the Berlin-Szczecin Industrial Park, near Pasewalk. The launch of the new production plant was the largest single investment in the company's history, amounting to almost 110 million euros.
At the start of the new production, the number of personnel of the enterprise was about 200 people, who are involved in production and administrative areas. The company sets a goal in the medium term to increase production capacity and the number of factory employees to 1000 people. At the same time, the Birkenstock factory in Görlitz will change its focus and will be completely converted to the production of cork latex.
The Birkenstock shoe brand was founded in Germany in 1774. Today, the global company employs approximately 6 people. The company has a vertically integrated manufacturing base and assembles more than 200% of its products and purchases more than 95% of its materials and components in Europe.