РќРѕРІС ‹Рµ С‚РµРЅРґРµРЅС † РёРё РЅР ° СЂС‹ РЅРєРµ luxury
18.06.2013 4357

РќРѕРІС ‹Рµ С‚РµРЅРґРµРЅС † РёРё РЅР ° СЂС‹ РЅРєРµ luxury

R 'RњRёR »R ° РЅРµ состоял СЃСЏ РєСЂСѓРіР »С‹ Р№ стоР»State of Luxury 2013, РІ СЂР ° РјРєР ° С ... Group Р – Р ° РЅ-РњР ° СЂРє Р'елл РµС € (Jean-Marc Bellaiche) СЂР ° СЃСЃРєР ° Р · Р ° Р »Рѕ РЅРѕРІС‹ С ... С‚РµРЅРґРµРЅС † РёСЏС ... РІ РјРёРЅР№Р№РЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂРЂ SЂRёRё SЂRѕSЃRєRѕSС € Rё,, RїРµСЂРµРґР ° РµС ‚fashionomica.ru

According to Jean-Marc Bellèche, the global luxury market will continue to grow by 7%, as in the past three years. The expert believes that the main drivers of growth are the emergence of the middle class and the growth in the number of millionaires in developing countries. In each of these cereals, Bellesch identified subgroups: the emerging middle class, the so-called "fashion metropolitan", comprising 330 million consumers and 25-27% of the luxury market, and a growing middle class, which is dominated by the type of "proud businesswoman" and is 70 million consumers a quarter of the market. Millionaires are divided into "new money" and "old money". The new money, also called "Russian climber", is 7,5 million people and a share of 30-35%. The old money is conventionally referred to as “the noble Italian businessman”. This group comprises 2,5 million consumers and all 10-15% of the luxury market.

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Changing consumer groups and their values ​​are changing the way the industry works and the type of customer relationship. Thus, according to polls in the United States - money, stability, family, health, home - are the main values, while the concepts of status and luxury are becoming less and less important. The inhabitants of Europe and Japan also adhere to such convictions. In contrast, BRIC residents point out that status and luxury are of equal importance with categories such as stability, money, family, environment and convenience.

R 'СЃРІСЏР · Рё СЃ этим Р »СЋРєСЃРѕРІС‹ Рµ Р ± СЂРµРЅРґС ‹Рё СЂРѕР · РЅРёС ‡ РЅС‹ Рµ ритейРРРР Р Р ±Р ±Р ±Р ±Р ±Р ±РЅРЅРЅРЅР , РІ С ‡ РёСЃР »Рµ которы С ... Р »РёС † енР· РёРё, РєРѕ-Р ± рендинг, РЅРѕРІС‹ Рµ С РґСЂСѓРіРёРµ. RўR ° RєR¶Rμ PI RїRѕSЃR "RμRґRЅRμRμ RІSЂRμRјSЏ RЅR ° F ± F" SЋRґR ° RμS,SЃSЏ RіR "RѕR ° F ± F" SЊRЅR SЏ ° C Roes † '· P SЂRѕRІRoR ° C RoSЏ † P "SЋRєSЃRѕRІS <C ... P ± рендов. RњR ° SЂRєRμS,RѕR "RѕRіRo RѕSЃRЅRѕRІS <RІR ° SЋS, RІRμRґRμRЅRoRμ RѕRЅR" P-R№RЅ ° F ± Röhr · RЅRμSЃR ° RЅR ° RѕSЃRЅRѕRІRμ RєRѕRЅS † † RμRїS RoRo 3RЎ: RЎommerce, RЎontent, RЎommunity, RѕS,RјRμS,RoR " P'PµP »P» PµC €.

The State of Luxury 2013 roundtable was held in Milan, during which Jean-Marc Bellaiche, Managing Director of Boston Consulting Group, spoke about new trends in ...
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