Turnover during Black Friday doubled
01.12.2015 3708

Turnover during Black Friday doubled

The turnover of online stores that took part in the Black Friday promotion this year has almost doubled compared to ordinary days, according to a study by Yandex. Money ”held for RBC. In the past, during Black Friday, turnover increased 1,6 times.

. The number of orders paid through Yandex.Cash from 26 to 29 November increased by 70% compared with the average October-November. Last year, during Black Friday, this figure increased by 50%, but then the action lasted two days, not four. In addition, the number of stores participating in the action increased.

Sales at clothing, footwear, and consumer goods stores grew by an average of 60%. Nevertheless, the average bill remained the same as on ordinary days - 2500 rubles.

As the last year, the most active customers were users of online stores aged 25 – 34 years. According to Yandex.Money, they made 38% of orders. 13% of orders were for users older than 45 years, 12% - for people aged 34 – 44 years, 8% - for users up to 25 years.

The turnover of online stores that took part in the Black Friday campaign this year has almost doubled compared to ordinary days, according to a study by Yandex.
5
1
Rating

Latest News

Tom Ford changes creative director

Peter Hawkings, Tom Ford's longtime deputy who took over as the brand's creative director in 2023, has left the business, BOF writes, citing a statement from the Estée Lauder company. A successor will be announced in the "near future" -...
22.07.2024 21

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 50

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 246

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 512

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 568
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning