The Belarusian leather and footwear company "Marko" has launched a summer advertising campaign aimed at rejuvenating the brand "Marco... Its new target audience is active youth living a vibrant life. The advertising campaign will continue throughout the summer and will include online, radio, TV and outdoor activities and is expected to continue. It started with the release of the commercial “Marco. Get ready for new routes. " In it, a company of young people, shod in "Marco" enthusiastically examines the map of the world, planning to take a trip and still go on it, but for some reason it passes only among the painted scenery.