Rieker
Obuv Rossii will extend the contract with Valeria
26.07.2011 2792

Obuv Rossii will extend the contract with Valeria

Obuv Rossii, inspired by the success of the advertising campaign with singer Valeria, decided to extend the contract for three years at once. Now the singer will advertise footwear in Central Russia, where the company plans to expand its presence. The newspaper "Vedomosti" writes about it.

According to the general director of Obuv Rossii, Anton Titov, the one-year contract with Valeria expires in December 2011, but the singer will remain the face of the company for another three years - the corresponding contract is being prepared. Valeria's producer Iosif Prigogine confirmed this. The current contract does not apply to the North-West and Central regions of Russia, the prolongation provides that there will be no such restrictions, adds Titov. According to the current contract, only outdoor advertising is permissible, according to the new one, there is no final clarity, it is possible that other forms will be used. The parties did not disclose the amount of the contracts. According to Vadim Kormilitsyn, managing partner of the Stars and Brands agency, a one-year contract with Valeria can cost $ 250, and a three-year one - at least $ 000 million.

At the same time, Russia's Shoes plans to expand sales in Central Russia and the Northwest. At 1 January 2011, the company had 95 stores, by the end of the year the network will open (in Russia as a whole) another 60 points.

“The advertising campaign with Valeria, which started in December 2010, was positively received by the target audience,” Titov explains. By the end of the year, the company expects revenue to increase by 35% to 2 billion rubles, of which 20% Titov associates with an advertising campaign, which the singer became. Another 15% falls on the expansion of the assortment and number of stores. Earlier, Titov said that the company's advertising budget for 2011 was 70 million rubles.

Obuv Rossii, inspired by the success of the advertising campaign with the singer Valeria, decided to extend the contract by three ...
5
1
Rating

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 175

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 268

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 192

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 265

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 281
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning