The Obuv Rossii group of companies has opened in Novosibirsk a factory for the production of summer, garden and beach shoes from EVA material under the All.go brand.
Investments in equipping the factory amounted to 1,7 million euros, production capacity - 500 000 pairs of shoes per year. The launch of production in Cherkessk will increase the annual output of products under this brand to 1 million pairs.
The plan for the production of products under the All.go brand for 2014 is 60 pairs of shoes, for 000 - 2015 pairs. The brand will develop in the shop-in-shop format in the Obuv Rossii group networks - Westfalika and Pedestrian.
“Now the most famous player in the EVA footwear market is the American company Crocs. In general, we estimate the volume of this market in Russia at 6-7 million pairs of shoes per year. And we have the opportunity to take a significant share in this market, since now our network of more than 300 stores is represented in more than 90 cities, ”commented Anton Titov, director of Obuv Rossii Group.