Obuv Rossii launched a factory for the production of All.go
The Obuv Rossii group of companies has opened in Novosibirsk a factory for the production of summer, garden and beach shoes from EVA material under the All.go brand.
Investments in equipping the factory amounted to 1,7 million euros, production capacity - 500 000 pairs of shoes per year. The launch of production in Cherkessk will increase the annual output of products under this brand to 1 million pairs.
The plan for the production of products under the All.go brand for 2014 is 60 pairs of shoes, for 000 - 2015 pairs. The brand will develop in the shop-in-shop format in the Obuv Rossii group networks - Westfalika and Pedestrian.
“Now the most famous player in the EVA footwear market is the American company Crocs. In general, we estimate the volume of this market in Russia at 6-7 million pairs of shoes per year. And we have the opportunity to take a significant share in this market, since now our network of more than 300 stores is represented in more than 90 cities, ”commented Anton Titov, director of Obuv Rossii Group.
The Obuv Rossii group of companies has opened a factory in Novosibirsk for the production of summer, gardening and beach shoes made of EVA material under the brand ...
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Puma has released a commercial version of the biodegradable Re:Suede sneakers
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We are ready for active development in the Russian market
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Coach turned to Big Data analysis and won the interest of a young audience
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IDOL updates the concept
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Louis Vuitton opens a new factory in Italy
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American buyers couldn't buy Birkin bags and sued Hermès
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Camper has released innovative sneakers - designers
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Christian Louboutin presented a collection in a cowboy style
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Fashion Week takes place in Moscow
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Fashion trends Fall-Winter 2023/24 for commercial footwear purchases
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Bertsy: what to look for when choosing a model
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Two prominent Russian fashion designers Vyacheslav Zaitsev and Valentin Yudashkin passed away
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The Portuguese association of shoe manufacturers APICCAPS published the 13th edition of the international statistical bulletin World Footwear Yearbook for 2023, according to which in 2022 the production and export of shoes worldwide increased by 7,6% and 9%, respectively, and the world production of shoes reached 23,9 billion couples and returned to pre-pandemic levels.
Rostov footwear brand Novak presented a collection of sneakers and sneakers
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
