Rieker
More than 100 thousand people bought footwear in installments in Westfalika and Pedestrian networks
06.10.2011 6847

More than 100 thousand people bought footwear in installments in Westfalika and Pedestrian networks

At the end of September, the 100th installment agreement was signed in the Westfalika chain. In total, for the entire duration of the project, footwear was sold in installments for 450 million rubles. In the autumn-winter season of 2011, installment sales account for 30% of the company's retail turnover.

The “installment shoes” service appeared on the shoe market in August 2009, when the project started in test mode at Westfalika stores owned by Obuv Rossii, in Novosibirsk and Omsk. Since the spring of 2010, the “installment shoes” service has been provided in all of Obuv Rossii’s own stores.
 
Installment is a non-standard project for the Russian footwear and retail market as a whole. Obuv Rossii has built an analogue of the banking system from scratch. Accompanying buyers purchasing footwear by installments is fully automated based on the 1C 8 program. The company has developed its own scoring system, which allows the seller to assess the customer's creditworthiness immediately on the spot in the store.

Installments are issued for a period of up to 5 months; the installment amount shall not exceed 10 thousand rubles. Buyers make payments to the cashier of the store or through Sberbank. The company has a passive collection system - an autoinformer and SMS-informing customers about the timing of next payments.

For the 9 months of the 2011 year, installment sales amounted to 247 million rubles. Omsk, Kuzbass, Abakan are among the three leading regions in terms of the number of executed installment agreements, and Omsk, Kuzbass, and Irkutsk in monetary terms. Omsk accounts for more than 15% of total installment sales. The average purchase purchase installment plan for a year is 4300 rubles. In the fall-winter season, the average bill grows by 60-70% compared to the summer.

At the end of September, the 100th installment agreement was drawn up in the Westfalika network. In total, for the entire period of the project's work, shoes were sold in installments for 450 million ...
5
1
Rating

Latest News

"Econika" was inspired by the culture of Morocco in the summer collection of shoes and accessories

Warm colors, rich shades, graceful silhouettes, soft shapes - all these are epithets that fit the description of the new collection of shoes, bags and accessories "Ekonika", creating which the brand drew inspiration from nature and culture...
26.05.2023 280

The Central Bank discussed the situation in the shoe market with industry unions and retailers

Today, the Bank of Russia hosted a round table in an online format on the topic: “Consumer demand and price dynamics for non-food products: main trends and prospects until the end…
25.05.2023 445

Adidas to release adidas YEEZY merchandise at the end of May

German sportswear giant adidas announced the start of sales of some of the remaining products, the controversial adidas YEEZY project, at the end of May 2023. The partnership with YEEZY ended in October 2022, from that moment on…
25.05.2023 414

Expo Riva Schuh & Gardabags preparing to open in Italy

The Italian footwear and accessories exhibitions Expo Riva Schuh & Gardabags are preparing for the summer session from June 17 to 20 in Riva del Garda, where spring-summer brand collections will be presented ...
25.05.2023 359

In St. Petersburg, 60% of the retail space of brands that left Russia were occupied by new tenants

In connection with the departure of a number of foreign fashion retailers from Russia, vacancies in shopping centers and street retail premises in St. Petersburg increased by several percentage points. However, thanks to the activity of both Russian and foreign retailers…
24.05.2023 468
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning