At the end of September, the 100th installment agreement was signed in the Westfalika chain. In total, for the entire duration of the project, footwear was sold in installments for 450 million rubles. In the autumn-winter season of 2011, installment sales account for 30% of the company's retail turnover.
The “installment shoes” service appeared on the shoe market in August 2009, when the project started in test mode at Westfalika stores owned by Obuv Rossii, in Novosibirsk and Omsk. Since the spring of 2010, the “installment shoes” service has been provided in all of Obuv Rossii’s own stores.
Installment is a non-standard project for the Russian footwear and retail market as a whole. Obuv Rossii has built an analogue of the banking system from scratch. Accompanying buyers purchasing footwear by installments is fully automated based on the 1C 8 program. The company has developed its own scoring system, which allows the seller to assess the customer's creditworthiness immediately on the spot in the store.
Installments are issued for a period of up to 5 months; the installment amount shall not exceed 10 thousand rubles. Buyers make payments to the cashier of the store or through Sberbank. The company has a passive collection system - an autoinformer and SMS-informing customers about the timing of next payments.
For the 9 months of the 2011 year, installment sales amounted to 247 million rubles. Omsk, Kuzbass, Abakan are among the three leading regions in terms of the number of executed installment agreements, and Omsk, Kuzbass, and Irkutsk in monetary terms. Omsk accounts for more than 15% of total installment sales. The average purchase purchase installment plan for a year is 4300 rubles. In the fall-winter season, the average bill grows by 60-70% compared to the summer.