Shoes of Russia continues to develop a line of related products
Obuv Rossii GC has expanded its line of cosmetics under the Westfalika Medical brand. Sales of related products already account for 35,3% of the group’s retail revenue.
Now, Obuv Rossii offers almost the entire range of personal care products - more than 50 SKU, the holding said in a press release. A new assortment arrived at Shoe of Russia stores in July. “The introduction of the new line is associated with high demand for these products. Our customers like to try new products, and we strive to satisfy their needs as much as possible by introducing new personal care products, ”commented Olga Danilova, head of the related products department of Obuv Rossii GK.
Obuv Rossii has been developing the Westfalika Medical brand since 2010. The company started with one type of foot cream, later the product line was expanded to include various types of creams, care products with pink salt, various accessories, etc. In addition to Westfalika Medical, Obuv Rossii stores also present other categories of related products, such as bags, leather goods, hosiery, hats, etc. - more than 8000 SKUs in total. Sales of related products in the first half of 1 increased by 2019% and accounted for 23,6% of retail revenue.
Obuv Rossii Group of Companies was founded in 2003 and is headquartered in Novosibirsk and has an office in Moscow. It manufactures and sells footwear and related products. The company operates 869 stores (172 franchised) under the Westfalika, Peshekhod, Rossita, Emilia Estra, and Lisette brands. It also develops the S-tep, all.go, and Snow Guard brands of footwear and clothing for active lifestyles. It also owns two shoe factories in the Novosibirsk region. Revenue for 2018 was 11,55 billion rubles, net profit was 1,33 billion rubles, and EBITDA was 2,86 billion rubles.
[1] As of 13.08.2019
Obuv Rossii Group of Companies has expanded its line of cosmetics under the Westfalika Medical brand. Sales of related products already account for 35,3% of retail revenue ...
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