Rieker
Shoes of Russia continues to develop a line of related products
13.08.2019 814

Shoes of Russia continues to develop a line of related products

Obuv Rossii GC has expanded its line of cosmetics under the Westfalika Medical brand. Sales of related products already account for 35,3% of the group’s retail revenue. 

Now, Obuv Rossii offers almost the entire range of personal care products - more than 50 SKU, the holding said in a press release. A new assortment arrived at Shoe of Russia stores in July. “The introduction of the new line is associated with high demand for these products. Our customers like to try new products, and we strive to satisfy their needs as much as possible by introducing new personal care products, ”commented Olga Danilova, head of the related products department of Obuv Rossii GK. 

Obuv Rossii has been developing the Westfalika Medical brand since 2010. The company started with one type of foot cream, later the product line was expanded to include various types of creams, care products with pink salt, various accessories, etc. In addition to Westfalika Medical, Obuv Rossii stores also present other categories of related products, such as bags, leather goods, hosiery, hats, etc. - more than 8000 SKUs in total. Sales of related products in the first half of 1 increased by 2019% and accounted for 23,6% of retail revenue. 

GC "Shoes of Russia" was founded in 2003, has its headquarters in Novosibirsk and an office in Moscow. It is engaged in the production and trade of footwear and related products. The company operates 869 stores (172 franchises) under the brands Westfalika, Pedestrian, Rossita, Emilia Estra and Lisette, as well as develops footwear and apparel brands for an active lifestyle S-tep, all.go and Snow Guard and owns two footwear factories in the Novosibirsk region. Revenue for 2018 is 11,55 billion rubles, net profit - 1,33 billion rubles, EBITDA - 2,86 billion rubles.

 

[1] As of 13.08.2019

Obuv Rossii Group of Companies has expanded its line of cosmetics under the Westfalika Medical brand. Sales of related products already account for 35,3% of retail revenue ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Floral flip flops featured in Melissa x Larroudé collaboration

Brazilian plastic footwear brand Melissa has collaborated with 2020-born premium footwear brand ...
08.12.2021 65

Prices for clothes and shoes in 2021 increased by 10-15%

According to Fashion Consulting Group, prices for clothes and shoes in Russia in 2021 increased by 10-15%. The reason for the rise in price is the growth of costs associated with production and logistics. It is assumed that the trend for the rise in the price of fashionable goods may ...
08.12.2021 70

Louis Vuitton boutiques showcases decorated in Virgil's Sky colors

Around the world, Louis Vuitton boutique windows now display fuzzy transverse multicolored stripes and the slogan "Virgil was here." Thus, the luxury brand pays tribute to its creative director, talented designer Virgil Abloh, ...
07.12.2021 79

Wildberries begins development of partner logistics centers

Online retailer Wildberries announced the start of cooperation with a Russian business to open partner logistics centers. The first three partner sorting centers have already begun work in Moscow, and in the next few days several objects will start operating in ...
06.12.2021 146

Converse Chuck 70 sneakers digitally hit the digital fashion marketplace

Members of the local Converse All Stars community, in collaboration with the designers of the Sxema3D studio, have created a digital version of the iconic Converse Chuck 70 sneakers and placed them on the Russian digital fashion marketplace ...
06.12.2021 127
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning