Rieker
Portal shoe brand announces collaboration with bloggers Portal brought Instagram fashion bloggers to collaborate
25.11.2016 1877

Portal shoe brand announces collaboration with bloggers

At the beginning of next week, the Portal shoe brand is launching a New Year's capsule collection of shoes, developed in collaboration with the most fashionable bloggers in Moscow. The collection contains boots and low shoes of positive colors, sneakers and trainers, shoes, loafers, ankle boots and boots.

The capsule collection, which Portal is launching in collaboration with leading bloggers in Russian social networks, offers strong advertising support. Three girls are involved in the campaign, whose blogs only in the Instagram network collect about 200-400 thousand subscribers. Each of them also has accounts in other popular social networks - Vkontakte, Facebook, on youtube.com

The total audience reach of the three bloggers is almost a million subscribers (976 000):

In the blog of Anastasia Volkova (https://www.instagram.com/anastasia_volkova/) - the beautiful life of a New York fashionista - these are urban sketches of New York, travel, ocean shore, stylish interiors, mood and fashion. The number of blog subscribers on Instagramm - more than 405 thousand people;

a slender girl with a tattoo and piercing, dyed pink hair by Dara Muscat (https://www.instagram.com/daramuscat/) shoots cute videos about his movements in European capitals - Stockholm, Berlin and uploads them to youtube.com, where the number of views of one such story can reach more than 30 thousand people. The total number of Dara's subscribers on youtube.com is almost 93 thousand (92 615). On Instagram, her audience is even wider - 328 thousand subscribers;  

the same ones - travels, neat architecture and variations of flower bouquets and compositions, and the heroine herself, a pretty long-haired brunette - fill the blog, the third participant in the Portal campaign - linadelika (https://www.instagram.com/linadelika/) The audience of this girl’s Instagram blog has 243 thousands of subscribers.

At the beginning of next week, the Portal footwear brand is launching a New Year's capsule collection of shoes, developed in collaboration with the most fashionable bloggers in Moscow. In the collection ...
3.3
5
1
1
Rating

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 124

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 149

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 127

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 202

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 214
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning