According to the Association of Internet Trading Companies (AKIT), over the 2015 year, the share of clothing and footwear in online sales was 35%. This is the largest indicator among other categories of goods. In total, Russian online sales last year grew by 7% and amounted to 760 billion rubles, while sales in stationary trade fell by 9% to 2 trillion. rubles. Throughout the past year, premium-class goods were in great demand, the most popular products were dresses and high-heeled shoes. The migration of buyers from offline to online stores is explained by the rapid increase in prices in ordinary stores and the saving of time when buying online.