Rieker
Clothing and shoes dominate the online shopping of Russians
15.03.2016 3183

Clothing and shoes dominate the online shopping of Russians

According to the Association of Internet Trading Companies (AKIT), over the 2015 year, the share of clothing and footwear in online sales was 35%. This is the largest indicator among other categories of goods. In total, Russian online sales last year grew by 7% and amounted to 760 billion rubles, while sales in stationary trade fell by 9% to 2 trillion. rubles. Throughout the past year, premium-class goods were in great demand, the most popular products were dresses and high-heeled shoes. The migration of buyers from offline to online stores is explained by the rapid increase in prices in ordinary stores and the saving of time when buying online.

According to the Association of Internet Trading Companies (AKIT), in 2015, the share of clothing and footwear in online sales amounted to 35%.
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